Fri Oct 20, 2017

Kathy Crosett

holiday

Flyers, Retailer Emails Drive Holiday Sales

The four-day period that encompasses Thanksgiving weekend continues to drive the holiday shopping season. At least 11.5% of all holiday-related purchases will happen online, but shoppers continue to go to their favorite stores to hunt for deals. Your clients should be buying ads now in preparation for the busy Thanksgiving weekend.

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Fri Oct 20, 2017

Rachel Cagle

The Keys to Successful Telesales

When people hear telesales, they often associate it with negative qualities such as pushiness, inconsiderateness, rudeness, and just altogether tiresome. Here’s how to break the mold.

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Thu Oct 19, 2017

Kathy Crosett

Marketers to Update Ad Campaigns to Connect with Do-It-For-Me Millennials

millennials

To intrigue today’s young buyers, marketers have used tactics like social selling to show their responsible side, which often results in greater loyalty and higher sales. As millennials age and engage in more ‘adulting,’ marketers have found another way to appeal to this group.

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Thu Oct 19, 2017

Debra Calvert

Conversation is Not A Competitive Sport

The past few months I’ve been engaged in an ongoing dispute over something very important. In this protracted negotiation, one of the things that bothers me most is that the other party seems to think that conversation is a competitive sport. The very same thing happens all too often in sales.

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Wed Oct 18, 2017

Rachel Cagle

What We Can Learn From the Past Year’s Video Advertising

Within just this past year, video ad views have shot up 17% and video starts increased by 26 percent.

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Wed Oct 18, 2017

Jessica Helinski

The Key to Building “Magical” Rapport

There are salespeople who easily build rapport with others. Conversely, there are reps who have a more difficult time doing so. Regardless of comfort level, reps must make the effort to network.

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Tue Oct 17, 2017

Courtney Huckabay

Powerful Presentation Perfects the Sale for McDowell News

Tiffany Coates, a multi-media sales executive for McDowell News, saw an opportunity with a growing business in her community of Marion, NC. She knew a local funeral director had been working out of another funeral home in another county while waiting on his own to be built.

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Tue Oct 17, 2017

Jessica Helinski

How Much Pre-Call Research Is Just Right?

How much pre-call research should sales reps do? That’s a question that has many answers depending on whom you ask. Some reps invest a lot of time in researching whom they will be calling, while others just pick up the phone.

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Mon Oct 16, 2017

Kathy Crosett

60% of Consumers Say TV is Most Entertaining Ad Format

entertaining

While consumers agree that TV ads are the most entertaining, they also rate them as highly intrusive. Morning Consult’s new study contains everything your clients need to know about consumer attitudes regarding advertising in all formats.

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