Tue Jun 28, 2016

Courtney Huckabay

Tina Byrd

Market Development Director Scores New Client with AdMall Minute

“I had been trying to get into this [financial planning] office in our town for a long time,” Market Development Director Tina Byrd explained. “I was never able to meet with them, so I tried the email approach. I sent them one of the Opportunities [from the AdMall Minute] one morning.”

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Tue Jun 28, 2016

Jessica Helinski

How to Communicate With Different Types of Clients

Japanese businesswoman talking with Mexican colleague

In sales, you are going to come across a wide range of personality types, and it would be to your advantage to know how to effectively communicate with more than one type.

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Mon Jun 27, 2016

Kathy Crosett

Nielsen Catalina: Magazines Deliver Top ROAS

Three Young Beautiful Smiling Women Reading Magazine

If you think return on advertising is highest for digital media when packaged goods producers advertise, it’s time to check out the latest Nielsen Catalina study. Data presented at the recent Advertising Research Foundation Audience Measurement 2016 Conference in New York points to traditional magazines as the format that’s hard to beat.

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Mon Jun 27, 2016

Kathy Crosett

What One Thing Do Your Millennial Workers Crave?

millennialmale

If you’re new to managing millennials, you might need to change your strategy to succeed. The results of a new Gallup poll show what makes these team members happy on the job.

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Mon Jun 27, 2016

Jeffrey Gitomer

LinkedIn is Great for Business – er, I Mean SMART Business.

gitomerJG Larger 7

I am NOT a LinkedIn expert, but I do have more than 26,000 LinkedIn connections and almost 30,000 followers. How many do you have?

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Fri Jun 24, 2016

Debra Calvert

Leaders Should Encourage Learning Opportunities

debcalvert

Leaders understand that learning encourages others. So they provide learning opportunities. They set expectations for learning and create learning cultures.

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Fri Jun 24, 2016

Amanda Reardon

Loyalty Program Focus in 2017: Areas Worth Your Clients’ Dollars

digitaldeal

Marketers are planning a big adjustment to their advertising budget in 2017. As companies shift more focus to their customers, eMarketer reports loyalty programs will reap the benefits of budgetary changes next year.

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Thu Jun 23, 2016

Kathy Crosett

Borrell: 63% of Out of Home Advertising is Local

outdooradvertising

Other than online advertising, out of home ad spending is the one format that has grown consistently over the past few years and is projected to continue growing steadily over the next 5 years according to Borrell Associates.

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Thu Jun 23, 2016

Kathy Crosett

Hack Your Morning Routine to Boost Productivity

gymclass

Snooze button followed by coffee and email. Is this how you’re starting your daily routine? If you want to accomplish everything on tomorrow’s to-do list, you need to start you day with the right routine.

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