Thu Feb 23, 2017

Kathy Crosett

reputationmanagementhealthcare

Pitch Reputation Management, Branding Campaigns To Improve Your Clients’ Outcomes

Are your clients fortunate enough to be operating in an industry that enjoys a favorable reputation with the public? If not, a branding campaign to improve image may be in order.

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Thu Feb 23, 2017

Kathy Crosett

Do You Need to Cure Your ‘Foot in Mouth’ Disease?

Beautiful woman covering his face.

If you are sick of suffering from foot-in-mouth disease, or otherwise known as completely messing up, you first need to understand what’s causing this bad behavior. Sylvia Lafair’s advice can help.

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Wed Feb 22, 2017

Rachel Cagle

Easy Search Functions: the Way to Keep 73% of Consumers Returning

emailperson

73% of consumers in the U.S. say that they’ll probably leave a retail site if it doesn’t have good search results.

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Wed Feb 22, 2017

Jessica Helinski

New Sales Job? Tips To Get Started!

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Congratulations on the new sales job! Even if it isn’t your first job in the field, you may feel a bit anxious.

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Tue Feb 21, 2017

Courtney Huckabay

LTO Lands Market Development Director More Business

Tina Byrd 2nd Qtr

“I use my AdMall every single day,” Byrd said. “I have used AdMall now for a few months. I always learn something new in the webinars.”

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Tue Feb 21, 2017

Jessica Helinski

Stand Out at the Next Trade Show

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Even if you’re a veteran of the trade-show circuit, standing out among competing vendors can be tricky, especially at the larger shows.

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Mon Feb 20, 2017

Kathy Crosett

Social Media ROI is a Red Flag for 59% of Inc. 500 Firms

socialnetworkuser

Researcher Nora Ganim Barnes, Ph.D. at University of Massachusetts Dartmouth has tracked the social media use of Inc. Magazine’s top 500 firms for 10 years. The results of this year’s survey shows that while these business owners believe social channels will give them the customer management relationships they want, concern is growing about ROI and […]

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Mon Feb 20, 2017

Jeffrey Gitomer

Really, “close” the sale? Eh, no Sparky. It’s “earn” the sale.

earn

It never ceases to amaze me how many people still ask me, “What’s the best way to close a sale?” Other than cold calling and finding the pain, this is one of the biggest misconceptions in sales.

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Fri Feb 17, 2017

Kathy Crosett

RSWUS: Marketer Ad Spending Plans at 7-Year High

Graphs, magnifier and pen.

87% of business owners will invest ‘somewhat or significantly’ in their operations this year. At the same time, 67% of businesses will increase their ad spending ‘somewhat or significantly,’ and that number is at a 7-year high, according to the 2017 RSWUS New Year Outlook Survey.

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