Fri Sep 23, 2016

Kathy Crosett

saboteurs

Are 24% of Your Employees Passive Saboteurs?

Every leader’s worst nightmare is that one of her team members is actively trying to bring down the organization. Far more dangerous, Maylett points out, are the 24% of your team members who are passive saboteurs.

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Fri Sep 23, 2016

Rachel Cagle

Clients: Invest in Them or Lose Them

Men have a blue file

The key to maintaining your clients: prove that you’re still as invested in them as you were during the first sale.

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Thu Sep 22, 2016

Kathy Crosett

Is Thursday Really the Best Day to Send Out Email Campaigns?

email

During the past few years, we’ve been fixated on the idea that consumers tend to engage with email consistently on a specific day of the week. The reality isn’t quite that simple as Yesmail discovered in its recent study.

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Thu Sep 22, 2016

Jennifer Gluckow

Before and After – The Power of Networking

networking

The secret sauce of networking is manufactured before the meeting starts, and is used during the meeting to attract and engage, and after the meeting is over to engage and connect. Powerful sauce, eh?

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Wed Sep 21, 2016

Kathy Crosett

TABS Study: Grocers Should Boost Traditional Promotions to Attract Biggest Spenders

grocers

A new report from TABS Analytics finds a big mismatch between the continued investment of marketing dollars in the online channel and the ability of local grocery stores to build their online revenue.

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Wed Sep 21, 2016

Jessica Helinski

It’s a Journey: 4 Steps for Successful Lead Nurturing

Fast Road Through The Countryside

Lead nurturing should be a journey that you take with the client, and like any successful journey, you’ll need a plan. In a post for the B2B Lead Blog, Brian Carroll highlights specific steps that you should take on each journey.

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Tue Sep 20, 2016

Courtney Huckabay

‘Drive’ Automotive Marketing Messaging Now

automotive

New SalesFuel® Survey of Car Buyer Purchase Intent Shows Deals & Incentives are Rarely Buying Triggers. Free white paper also shows dealer reputation can make or break the sale.

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Tue Sep 20, 2016

Kelly Benish

Executive Changes At Publicis, Optimizely And Scorpion Marketing

Kelly-Benish

In her biweekly roundup of career moves, Kelly Benish looks at new faces at ADP, RocketSpace and more. Check out anniversaries at Beasley Broadcast Group, Lava Surf and beyond, and learn about numerous opportunities at companies including Dealer.com and Reelio. Read more here.

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Tue Sep 20, 2016

Jessica Helinski

Don’t Lead With Your Name & Other Voicemail Tips

phonecall

Once you leave a voicemail, the power to call back is in the hands of the call recipient. It’s vital that your message makes the prospect or client want to pick up the phone and dial, and unfortunately, many salespeople aren’t leaving the “right” messages.

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