Wed Aug 23, 2017

Rachel Cagle

Shattering the Millennial and Direct Mail Stereotype

84% of this seemingly digital generation goes through their actual physical mailboxes regularly, 87% enjoy receiving direct mail, AND they trust what they read in the mail more than any other media format.

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Wed Aug 23, 2017

Jessica Helinski

Use These Statements Instead of “As Soon As Possible”

The phrase “as soon as possible” can sometimes come across as pushy, but how else can a salesperson stress urgency? There are at least 12 other phrases you can use that are less forceful but just as effective…

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Tue Aug 22, 2017

Courtney Huckabay

Digital is No Small Potatoes for Idaho Statesman Specialist

Darce Johnson has specialized in selling digital media for 15 years. She saw potential in a new education services client. “They were new to the DMA and had little name recognition,” Johnson explained.

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Tue Aug 22, 2017

Jessica Helinski

Put Motivational Quotes Into Action

Quotes can be great motivators, especially in the competitive, stressful and busy world of sales. Many salespeople adopt quotes or mantras but unfortunately, some don’t quite know how to specifically use those quotes to drive their own actions.

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Mon Aug 21, 2017

Kathy Crosett

Large Tech Companies Drive Huge Boost in Digital Advertising

tech

There was good and bad news in the most recent forecast issued by Brian Wieser, a senior research analyst for Pivotal Research Group. The good news is the ad market looks strong.

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Mon Aug 21, 2017

Jeffrey Gitomer

People don’t like to be sold but they love to buy

buy

Salespeople learn techniques. Salespeople learn “closes.” Salespeople learn systems of selling. And none of them are more powerful than someone wanting to buy.

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Fri Aug 18, 2017

Kathy Crosett

Vendors Shifting More Coupons to Digital, Mobile Formats

coupon

Promotions in the form of coupons are a key strategy used by vendors to drive consumer traffic to retailer stores and online sites. Smaller companies, especially regional brands, can build sales by working with retail partners to develop coupon-based promotions.

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Fri Aug 18, 2017

Rachel Cagle

5 Easy Ways to Verbally Express Empathy

Here are a few simple ways to communicate that you truly care about and understand your clients and their feelings.

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Thu Aug 17, 2017

Kathy Crosett

Your TV Advertisers Can Boost Reach With This Tactic

TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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