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Tuesday, Aug 4, 2015

Amanda Reardon

searchonline

SEO or SEM: 4 Questions to Uncover the Optimal Strategy for SMBs

The age-old question for digital marketing: SEO or SEM? If your small and midsize business owners are asking you this question, you can provide them with the perfect answer after asking a few questions of your own.

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Tuesday, Aug 4, 2015

Kathy Crosett

Financial Services SMBs Budget Over $30K for Local Advertising

accountant

The recession left many consumers with a negative impression of big banks and investment houses. Now that the economy is improving, BIA/Kelsey reports that financial services businesses, especially operators in your local market, are targeting consumers with a mix of media formats.

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Tuesday, Aug 4, 2015

Jessica Helinski

Questions to Ask When Talking Price With Prospects

interview

As a salesperson, you are likely prepared to discuss the sometimes-touchy topic of pricing with prospects. But, are you prepared to have that discussion with different types of prospects?

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Monday, Aug 3, 2015

Courtney Stone

5 Morsels on Food/Cooking Section Readers

healthfood

These readers are always hungry for more news! So feed ‘em already! According to the NEW AudienceSCAN report, 20.4% of U.S. adults say the food/cooking section is one of their favorite sections of the newspaper or newspaper website!

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Monday, Aug 3, 2015

Jeffrey Gitomer

How is your ability to make the sale?

gitomerJG Larger 7

“Jeffrey, what’s the BEST way to make a sale?” When I’m asked this question (I’m asked it all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”

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Friday, Jul 31, 2015

Deborah Thomas-Nininger

Getting out of your comfort zone…yes, it’s time to mix and mingle!

dtn_headshot

How to make small talk and the ability to work the room is an art to develop and statistically more of a need than ever before!

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Friday, Jul 31, 2015

Courtney Stone

3 Steps to Secret Agent Appeal

FBI

If an undercover FBI agent can get people to like her and warm up to her immediately, she must be doing something right! So what can we learn from LaRae Quy’s tactics that can apply to you in the sales field? Well, turns out her tactics aren’t all that secret-spy-specific. They are totally public-human-being-specific.

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Thursday, Jul 30, 2015

Jessica Helinski

How To Keep Social Media Conversations Going

socialmedia 2

To get the most out of social media, marketers need to encourage two-way conversations with other users.

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Thursday, Jul 30, 2015

Kathy Crosett

Why Your Clients Should Play Pop Songs in TV Ads

singer

If your clients aren’t paying attention to the sound of their TV ads, especially in terms of music, their messages may not be making a big enough impact. New Nielsen research shows which categories benefit most when music plays in TV ads.

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