Fri Mar 24, 2017

Kathy Crosett

NATIVE ADVERTISING Laptop on table. Warm tone

Native Set to Capture Growing Share of Digital Display Ad Market

Marketers are investing in native advertising in a big way. Here are the expected trends for the format in 2017, according to eMarketer.

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Fri Mar 24, 2017

Rachel Cagle

4 Customer Service Trends Your Clients Expect from You

budgetanalysis

Is your customer service keeping up with the trends that have become the norm in your clients’ minds?

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Thu Mar 23, 2017

Kathy Crosett

Magazine Audiences Turning to Mobile Editions

magazine

Data from the just-published Magazine Media 360° Brand Audience Report for 2016 shows consumers continue to turn to magazine content. In fact, for the measured brands in the report, a total of 132 magazine media brands, audiences increased by over 6.4% when compared to previous year data.

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Thu Mar 23, 2017

Liz Wendling

Selling Is NOT A Numbers Game

sales

Selling is not a numbers game. It is a performance and activity game. It is about doing the right sales right activities in the right way.

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Wed Mar 22, 2017

Rachel Cagle

Are Your Hotel Clients Promoting These Amenities to Snag Customers?

Hand of a businessman using a hotel bell

When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?

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Wed Mar 22, 2017

Jessica Helinski

‘Superstar’ Sales Traits for Today’s World

winner

Take a moment and think of a sales “superstar” you know. You might think of someone who is charismatic, comfortable in a crowd and good with words. While those have historically been considered must-haves for a salesperson, the game is changing.

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Tue Mar 21, 2017

Courtney Huckabay

Digital Audit Blends Old and New Worlds for Sales Success

NatashaHolly

Natasha Holly set out to gain new business for the Dover Post and help a small business owner get back on his feet. She called on a roofer who had been a contractor for many years, but a severe illness had taken him out for approximately 5 years.

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Tue Mar 21, 2017

Jessica Helinski

Use Psychology to Persuade Prospects

meeting interview

If you want to strengthen your sales, consider adding some psychology to your strategy.

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Mon Mar 20, 2017

Kathy Crosett

TV Broadcasters Expect Higher Core Revenue in 2017

tvviewers

The TV ad business may be off to a slow start, but major broadcasters are expecting a small increase in core business for the year. In an article for TVNewsCheck, Dave Seyler summarized where TV stations expect to make their best ad sales this year.

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