Tue Jul 25, 2017

Jill Konrath

value

Value Proposition Examples – Words That Get Meetings

Strong value propositions are your best tool for setting up meetings with prospective buyers. Corporate decision makers will nearly always meet with sellers who offer tangible outcomes and measurable results.

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Mon Jul 24, 2017

Kathy Crosett

Do Your Clients Know These New Logo Trends?

logo

While logos should be unique, they should also possess on-trend styles and colors. The experts at DesignShack.net have detailed the logo design trends that are hot in 2017.

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Mon Jul 24, 2017

Jeffrey Gitomer

Where are You in the Game of Sales? Setting Standards? Or Making Quota?

standards

Please don’t confuse this article as just a tribute to the late, great Wilt Chamberlain. Rather, it’s a commentary on setting standards, breaking records, and the ability to have so much skill that the rules are changed to level the playing field.

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Fri Jul 21, 2017

Kathy Crosett

Magazine Publishers to Snag More Digital Video Ad Money

video

Magazine publishers are exploring a range of new revenue streams. The most promising strategy may be all about digital video, but a Wall Street Journal article cautions that the shift will pose both opportunities and challenges.

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Fri Jul 21, 2017

Rachel Cagle

Social Media: The Promised Land of Customer Feedback

Customer feedback can be difficult to receive. Luckily there exist magical places where people seem to do nothing but express their opinions, and in excruciating detail.

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Thu Jul 20, 2017

Kathy Crosett

BIA/Kesley: Direct Mail Remains Dominant Local Ad Market Format

mail

BIA/Kelsey has just issued its mid-year forecast. The firm’s analysts anticipate slightly less ad spending than they had originally forecast. Here are the details regarding local market ad spending.

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Thu Jul 20, 2017

Kathy Crosett

Make This One Change to Regain Control of Your Chaotic Life

chaotic

If email is piling up unread in your inbox and you’re missing alerts about key prospects, you’re not alone. Take comfort in the fact that Joshua Zerkel, an exec at productivity platform Evernote, struggles to stay organized. He’s found a way to thrive, and by following his suggestions, you can, too.

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Wed Jul 19, 2017

Rachel Cagle

Making the Most of Mobile: Digital Video’s Most Popular Medium

Mobile now makes up 56.5% of video plays, which is an increase of 2.2% from Q4 2016, but that’s not even digital video’s biggest surprise this quarter.

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Wed Jul 19, 2017

Jessica Helinski

How to Take a Vacation and Still Make Sales Quota

It’s mid-summer and vacation season is in full swing. But for sales reps, the idea of taking time off from work may seem laughable. There are goals to meet and only so many business days in a month, right?

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