Fri Aug 18, 2017

Kathy Crosett

coupon

Vendors Shifting More Coupons to Digital, Mobile Formats

Promotions in the form of coupons are a key strategy used by vendors to drive consumer traffic to retailer stores and online sites. Smaller companies, especially regional brands, can build sales by working with retail partners to develop coupon-based promotions.

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Fri Aug 18, 2017

Rachel Cagle

5 Easy Ways to Verbally Express Empathy

Here are a few simple ways to communicate that you truly care about and understand your clients and their feelings.

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Thu Aug 17, 2017

Kathy Crosett

Your TV Advertisers Can Boost Reach With This Tactic

TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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Thu Aug 17, 2017

Kathy Crosett

Improve Your Email Writing Skills with These Tips

email

In this era of how-to videos, you may be surprised to learn that old-school email is the path to nurturing prospects as they move through the sales funnel. If you’ve never thought of yourself as a strong writer, it’s never too late to develop your skill.

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Wed Aug 16, 2017

Rachel Cagle

Out-of-Home TV Viewing Provides Boost to Advertisers

We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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Wed Aug 16, 2017

Jessica Helinski

Sales Reps: “Awkward Silences” Are Your Friends

Successful sales conversations don’t always flow seamlessly. While you may panic at the thought of “awkward silences,” they actually can be a good thing.

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Tue Aug 15, 2017

Courtney Huckabay

NEW VIDEO! Killer Closes; ROI on Video

Hello there, and WELCOME to the August 2017 edition of Media SALES Monthly. In its latest midyear report, MAGNA reports that 2017 U.S. advertising sales is expected to grow by 1.6% to $185 billion.

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Tue Aug 15, 2017

Chris Orlob

The Science of Winning Sales Conversations

sales conversation

Every word spoken can change the results of the sales conversation. How, and for how long, you and your prospect talk about something make all the difference.

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Mon Aug 14, 2017

Kathy Crosett

Your Clients Should Steer Their Social Activism Away From These Topics

activism

In an era of increasingly divisive politics, should your clients tread a bit more carefully when proclaiming their support for popular issues and causes? Here’s what the experts say.

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