Thu Feb 11, 2016

Jessica Helinski

Working on a digital tablet

Visual Content Tips to Improve Clients’ Digital Marketing

Visual content is key to successful digital marketing, and marketers are quickly catching on: ClickZ reports that 63% of social media content is now made up of images.

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Thu Feb 11, 2016

Kathy Crosett

Are Your Healthcare Clients Keeping Up with the Latest Industry Ad Trends?

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If your healthcare services clients and prospects aren’t keeping up to date with what’s happening in their industry, they risk falling behind and losing business. A recent article by Jan Greene for Modern Health Care outlines how healthcare services providers should be marketing to stay competitive.

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Thu Feb 11, 2016

Amanda Reardon

9 Phrases Secretly Sabotaging Your Sales Presentation

Always Be Closing

You’re mid-presentation, the client is interested and engaged, and you can already see their signature on the dotted line. But suddenly things change, and you’re dealing with an impatient, shut down prospect. What could have possibly gone wrong?

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Wed Feb 10, 2016

Kathy Crosett

Home Trade/Service SMBs Spend 75% of Ad Budget on Traditional Media

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Plumbers, electricians, snow removal operators and painters all make traditional media a big part of their ad budget. According to BIA/Kelsey, these businesses also trace a big ROI to their traditional media spending.

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Wed Feb 10, 2016

Jessica Helinski

How to Harness the Power of Influencers

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nfluencer marketing is growing more attractive to brands–could your clients benefit from this strategy? An article from eMarketer reveals that marketers are harnessing the power of YouTube stars and other influencers to promote their products.

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Wed Feb 10, 2016

Kathy Crosett

Nail the Art of Email with These Tips

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You never have a second chance to make a first good impression. Check out these tips provided by Barbara Pachter, for Inc., in order to make sure your email stands out and that you’re presenting yourself as a true professional.

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Tue Feb 9, 2016

Amanda Reardon

The Hidden Cost You MUST Pay for Social Marketing Success

socialmedia 2

Social media can be big bang for your buck in the ROI department. However, many social marketers are failing to achieve that ROI because they under estimate the TRUE cost of social media.

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Tue Feb 9, 2016

Kathy Crosett

Radio Reps – Have you Tapped into Content Marketing?

radioonair

As 2016 gets underway, radio stations must tap into digital in creative ways. Court Stroud, writing for Media Life Magazine, explains how to proceed.

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Tue Feb 9, 2016

Jessica Helinski

Hit Prospects With This Powerful One-Two Punch

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Want to hit your prospects with a figurative one-two punch? Sales and marketing professional Genie Parker recommends using both email and voicemail to get their attention!

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