Tue May 31, 2016

Courtney Huckabay

targetaudience

Are Your Accounts Missing Key Audiences?

“There is no denying that data-driven targeting works,” Lindsay Rowntree writes in ExchangeWire. “But for all its accuracy, data-driven targeting has its limits. The insights it produces helps [you] identify and target specific consumers whose online activities indicate they are likely to be interested in a particular product.”

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Tue May 31, 2016

Jeffrey Gitomer

The 21.5 early warning signals that the prospect is ready to buy

gitomerJG Larger 7

Question: When is the prospect ready to buy? Answer: He or she will tell you if you just pay attention (aka listen).

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Fri May 27, 2016

Kathy Crosett

When Should You Roll Out Your Rock Leadership Style?

rockleadership

To really succeed at leadership, you’ll need to tap into the right personality traits in specific situations. Jim Morris, writing for The Muse, tells you which styles work best.

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Fri May 27, 2016

Amanda Reardon

2 Strategies to Capture More Customers at Trade Shows

tradeshowcontentmarketing

Trade shows are a critical part of B2B marketing strategies, but if you don’t come prepared they can be a HUGE waste of time and money.

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Thu May 26, 2016

Kathy Crosett

Help Your Nonprofit Clients Create Ads That Pull in Donations

donate

If your nonprofit clients don’t make the right first impression, they risk losing a contribution. A new Abila study reveals must-haves for your nonprofit clients’ advertising strategy.

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Thu May 26, 2016

Liz Wendling

Do You Have The Sales Trust Factor?

Trust me! I cringe when I hear a professional or salesperson use that offensive phrase. My guard goes up. My intuition kicks in and says, “Danger. danger, pay attention!”

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Wed May 25, 2016

Kathy Crosett

How to Break Out of Your Old-School Performance Appraisal System

seniorceo

A new McKinsey report indicates 90% of companies are still using appraisal systems that were designed to measure output in a factory environment. This is no way to treat your talented team.

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Wed May 25, 2016

Jessica Helinski

Shorten The Sales Process With These Tips

salesmanager

Feel like your sales process is lagging? You may actually be to blame! Little stumbles and fumbles along the way, as well as unnecessary time-consuming tasks, may be bogging down your sales process.

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Tue May 24, 2016

Courtney Huckabay

How Important is 100% Viewability to a Digital Ad Campaign? Really?

Viewability whitepaper-cover-232x300

Goodway Group just asked this question about a billion times. In their new white paper, they question the industry’s viewability standard and tested viewability’s true impact on campaign performance. The Group wanted to better understand and break down the importance of viewability within the many factors affecting digital media campaign results.

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