Fri Jun 23, 2017

Kathy Crosett

millennials

Email Rules for 67% of Millennials

Out of all the generations studied by Yes Lifecycle Marketing, millennials are the most brand loyal. This tendency makes them the perfect target for email campaigns.

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Fri Jun 23, 2017

Rachel Cagle

Strong Customer Service is Built on Solid Foundations

Sometimes, the service we give our clients isn’t as effective as we’d prefer, not because of random coincidence, but because our foundation is weak.

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Thu Jun 22, 2017

Kathy Crosett

Zenith: U.S. Ad Spend to Grow 3.3% This Year

ad spend

Marketers are on track to spend $559 billion on paid advertising this year, a 4.2% increase over last year. In the U.S., the increase this year will be more like 3.3% and amount to $197 billion. Here’s what marketers will be buying.

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Thu Jun 22, 2017

Kathy Crosett

Three Tips on How to Close the Sale

close

Everything has gone well with your big prospect. Now, it’s time to close the deal. What should you say to get them to sign the contract?

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Wed Jun 21, 2017

Rachel Cagle

Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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Wed Jun 21, 2017

Jessica Helinski

Break Sales Stereotypes With These Tips

Stereotypes of salespeople are typically not very flattering. Even though sales strategies have shifted from the olden days, many still hold the image of a “snake oil salesman.” But, you have the power to dismantle these stereotypes.

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Tue Jun 20, 2017

Courtney Huckabay

Auto Dealer Goes Commercial with $7,000 Direct Mail Campaign

Cars.com Account Executive Dianne Nelson had a car dealer in the Fort Worth, Texas area who was beginning to sell fleet vehicles, specifically cargo and passenger vans.

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Tue Jun 20, 2017

Jessica Helinski

Easily Get Testimonials With These Steps

How do you go about getting testimonials? Are you at ease with asking for them? Or, feeling uncomfortable, do you just wait until one is offered from a client? If it’s the latter, you may be missing great opportunities to increase your network and your sales.

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Mon Jun 19, 2017

Kathy Crosett

Consumers: Brands Shouldn’t Advertise Near Offensive Content

Earlier this month, in a widely reported move, both Delta and Bank of America pulled their sponsorship from the New York City-based Free Shakespeare in the Park production of Julius Caesar. Their response to a highly-charged situation reinforces the latest research from the CMO Council.

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