Fri Aug 26, 2016

Kathy Crosett

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Is the Barista Who Serves You Coffee Your Next Sales Star?

If you’re trying to hire your next sales superstar, Alice Heiman has some tips on how to achieve this goal. The first step you need to take is to look beyond folks who are already in a sales job.

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Fri Aug 26, 2016

Rachel Cagle

How High is this Pivotal Part of Sales on Your Priority List?

Did you know that existing customers are 60% – 70% more likely to buy what you are selling than a potential client is?

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Thu Aug 25, 2016

Kathy Crosett

Consumer Spending Changes to Prompt Ad Spending Shifts

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A recent Wall Street Journal analysis of consumer spending points to the changing household budget. The changes in spending also have big implications for advertising budgets.

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Thu Aug 25, 2016

Kathy Crosett

Do You Have the Traits of a Top Seller?

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To increase your sales, you might need to copy the traits of top sellers. Here are their secret weapons.

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Wed Aug 24, 2016

Kathy Crosett

CMO Survey: Social Media Spending Not Meeting Expectations

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The latest CMO Survey from Duke’s Fuqua School of Businesses, led by Dr. Christine Moorman, indicates that business leaders will increase their marketing budgets by 7.2% in the next year, but the findings show a surprise regarding social media.

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Wed Aug 24, 2016

Jessica Helinski

Prospects May Misinterpret These Common Phrases

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Do your prospects think you’re trustworthy? The answer may surprise you. Only 3% of people consider sales representatives to be trustworthy!

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Tue Aug 23, 2016

Courtney Huckabay

How Can You Personalize Digital Ads for Better CTR?

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Consumers are blocking ads everywhere, even on their mobile devices. So how are we to get through to them with our advertisers’ messages? Jivox believes “personalized digital advertising is both the opportunity and the antidote, fundamentally changing the way marketers engage with consumers.”

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Tue Aug 23, 2016

Kelly Benish

Executive Changes At Local Media Association, SalesFuel And CPXI

Kelly-Benish

In her biweekly roundup of career moves, Kelly Benish looks at new faces at SalesFuel, Tiger Pistol and more.

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Tue Aug 23, 2016

Jessica Helinski

Habits to Break Now to Boost Professionalism

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Are small habits making you look unprofessional? You may not realize that unconscious actions are giving away your anxieties or boredom, according to an Inc. article by Rachel Gillett.

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