Mon Jul 25, 2016

Jeffrey Gitomer

gitomerJG Larger 7

The non-secret formula that makes a great salesperson.

Why are salespeople great? What makes salespeople successful? What characteristics make up a sales superstar? Wouldn’t you like to know the answer to these questions?

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Fri Jul 22, 2016

Kathy Crosett

Manager Tips to Conquer Reps’ Mediocre Mentality

Hispanic woman sleeps at her office desk

Sales managers: are you looking for a new way to handle your mediocre reps? If you really want to make a difference when it comes to your bottom line, read what Marks and other experts say.

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Fri Jul 22, 2016

Courtney Huckabay

How Do YOU Make Customer Relationships More Valuable?

RyanEstis

When you ask your clients how they are, do you often get the answer, “busy?” Ryan Estis says “busy” is the new “fine” in small-talk responses these days. “Your customers are overwhelmed, time-poor and expect you to deliver more value, consistently,” Estis writes.

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Thu Jul 21, 2016

Kathy Crosett

Brand Activation Marketing Budgets Key for Media Companies

brandlaunch

According to PQ Media, marketers plan to spend more money on brand activation campaigns in 2016. The ad dollars marketers are putting behind new brands represent a huge opportunity for media companies.

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Thu Jul 21, 2016

Kathy Crosett

3 Strategies to Energize Sales Meetings

boringmeetings

If your reps are checked out during sales meetings – texting, snoozing or playing Pokemon Go, you have a problem. In an article for Inc.com, Barrett Riddleberger tells you how to fix this problem

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Wed Jul 20, 2016

Kathy Crosett

Tips to Max Out ROI with Triggered Email Campaigns

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Advertisers are leaning so heavily on email that consumers are burning out on opening these messages. A new Yesmail study reveals what your clients should be doing to improve the ROI on their email campaigns.

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Wed Jul 20, 2016

Jessica Helinski

How to Write a Perfect Sales Proposal

whitepaper

Even after the prospect has indicated purchase intent, your work is not done, and your ultimate “secret weapon” must still be presented: The sales proposal.

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Tue Jul 19, 2016

Courtney Huckabay

65 is the New 40: Television Audiences Getting Older

seniors watching tv

“Nielsen says the traditional TV audience continues to get older,” Wayne Friedman writes in MediaDailyNews. “While most demographics are relatively flat in the Nielsen Universe Estimate Report for 2016 versus the same period a year ago, those 65 and older witnessed an increase.

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Tue Jul 19, 2016

Jessica Helinski

How to Address Buyers’ Most Burning Question

It doesn’t matter what you sell, where you sell, or to whom you sell, buyers all just have one question that needs to be answered, according to Lee Salz, contributing writer for BizJournals.

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