SalesWire - personalized daily direction for media sales

Friday, Jul 31, 2015

Deborah Thomas-Nininger

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Getting out of your comfort zone…yes, it’s time to mix and mingle!

How to make small talk and the ability to work the room is an art to develop and statistically more of a need than ever before!

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Friday, Jul 31, 2015

Courtney Stone

3 Steps to Secret Agent Appeal

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If an undercover FBI agent can get people to like her and warm up to her immediately, she must be doing something right! So what can we learn from LaRae Quy’s tactics that can apply to you in the sales field? Well, turns out her tactics aren’t all that secret-spy-specific. They are totally public-human-being-specific.

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Thursday, Jul 30, 2015

Jessica Helinski

How To Keep Social Media Conversations Going

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To get the most out of social media, marketers need to encourage two-way conversations with other users.

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Thursday, Jul 30, 2015

Kathy Crosett

Why Your Clients Should Play Pop Songs in TV Ads

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If your clients aren’t paying attention to the sound of their TV ads, especially in terms of music, their messages may not be making a big enough impact. New Nielsen research shows which categories benefit most when music plays in TV ads.

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Thursday, Jul 30, 2015

Amanda Reardon

These 3 Reasons You Can’t Shut Up Are Costing You Your Sale

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If you are having a hard time closing sales, you might be talking too much. While longer conversations can be beneficial to promote relationships, you want to get to the point during meetings.

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Wednesday, Jul 29, 2015

Kathy Crosett

Over Half of Travelers have High Digital Billboard Ad Recall

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If you’re selling digital billboard space, check out the latest survey results on consumer recall of messages they’ve seen while on the road. While this study was commissioned by the Outdoor Advertising Association of America which clearly has a vested interest, it was carried out by Nielsen.

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Wednesday, Jul 29, 2015

Jessica Helinski

Stop Clients From Committing These Instagram “Sins”

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Instagram: Are you digital clients doing it right? If not, they’re not only missing out on a major marketing opportunity, but they could also damage their brand image

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Wednesday, Jul 29, 2015

Kathy Crosett

Do You Know the New A-B-C of Closing?

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You’re ready to close – to watch the prospect become a client by signing on the dotted line. But then, the client asks a question you can’t answer. Talk about awkward.

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Tuesday, Jul 28, 2015

Amanda Reardon

User-Generated Content: The Key to Content Marketing Success!

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With more businesses now using content marketing, your clients need to find a way to stand out. The answer is user generated content.

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