State of Media Sales 2015 White Paper

Thu Sep 3, 2015

Jessica Helinski

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The Social Media News of 2015 Your Clients Must Know

2015 was a wild year for social media, as networks amped up offerings for both users and advertisers.

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Thu Sep 3, 2015

Kathy Crosett

What Color is Your Client’s Logo?

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Is your client’s logo sending the right message? In a recent post for Entrepreneur.com, Catherine Clifford shares details of the elements of successful logo design.

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Thu Sep 3, 2015

Amanda Reardon

Don’t Commit These Sales Proposal Faux Pas

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Your sales team puts a lot of time and effort into converting prospects into clients. However, all of their efforts could be quashed by poorly designed sales tools…specifically the sales proposal.

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Wed Sep 2, 2015

Kathy Crosett

Agencies Say Paid Social is Poised to Capture Larger Share of Media Mix

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Agencies are reporting that nearly 4 in 10 clients intend to increase their ad spending between now and the end of the year. According to STRATA, the challenging news for media sales reps centers on how this money will be spent.

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Wed Sep 2, 2015

Jessica Helinski

Social Media Lessons From Mom and Dad

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Parents are great sources of wisdom and can provide many life lessons. But, did you ever stop to think what they could teach about social media?

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Wed Sep 2, 2015

Kathy Crosett

Sales Reps: Have You Tried the Custom Close?

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If your sales training fell a little short of expectations, you might be wondering how you’re going to close the deal. Wendy Connick explains a few key strategies in her post on about.com.

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Tue Sep 1, 2015

Amanda Reardon

The Secret Benefit of Website Errors

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Website errors are better off not occurring in the first place, but they don’t spell instant death to customer relationships and conversions. Marketers can not only play a role in eliminating website errors – they can actually gain from them.

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Tue Sep 1, 2015

Kathy Crosett

Marketers Boost Ad Buying by 1.8% in Medical/Surgical Journals

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Medical professionals make the perfect audience for digital advertising. Or, do they? The latest Kantar Media ad buying stats, cited by Medical Marketing and Media, show a robust demand for print ads.

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Tue Sep 1, 2015

Jessica Helinski

What Your Doctor Can Teach You About Selling

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Did you ever consider what your doctor could teach you about selling?

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