State of Media Sales 2015 White Paper

Tue Sep 1, 2015

Amanda Reardon

frustrated man at computer

The Secret Benefit of Website Errors

Website errors are better off not occurring in the first place, but they don’t spell instant death to customer relationships and conversions. Marketers can not only play a role in eliminating website errors – they can actually gain from them.

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Tue Sep 1, 2015

Kathy Crosett

Marketers Boost Ad Buying by 1.8% in Medical/Surgical Journals

doctormen

Medical professionals make the perfect audience for digital advertising. Or, do they? The latest Kantar Media ad buying stats, cited by Medical Marketing and Media, show a robust demand for print ads.

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Tue Sep 1, 2015

Jessica Helinski

What Your Doctor Can Teach You About Selling

doctor

Did you ever consider what your doctor could teach you about selling?

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Mon Aug 31, 2015

Courtney Stone

5 Facts for ABC Family Audiences

TVfamily

These people are as addicted to Pretty Little Liars as my BFF is! According to the NEW AudienceSCAN report, 13.6% of U.S. adults say ABC Family is among their favorite entertainment channels to watch on television.

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Mon Aug 31, 2015

Jeffrey Gitomer

Uncovering your own secret of selling… Why YOU buy!

gitomerJG Larger 7

Think about the last few things you purchased. They hold the secrets to increasing your sales.

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Fri Aug 28, 2015

MST Staff

Radio Relies on Off-Air, Digital for Growth

radioonair

Recent reports by Nielsen and several radio broadcast companies have garnered a wave of positive press, reminding the ad community that radio is America’s premiere reach medium and packs a powerful sales impact. For the first half of 2015, radio’s grand total of $8.2B held steady with FH 2014 performance (-1%).

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Fri Aug 28, 2015

C. Lee Smith

Who Sets the (Low) Bar in Your Sales Department?

C. Lee Smith is the President/CEO of Sales Development Services.

In sales, we often talk about setting the bar high. But there’s another bar for sales managers to consider. It’s not the high bar that sets the desired standard, it’s the LOW bar that can be a job killer.

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Fri Aug 28, 2015

Courtney Stone

Key Account Consultant Closes $100,000 for Cable

AlisonSchmitt

Because of Schmitt’s diligent research, the agency gave Cox Media nearly 100% share of their TV budget, which equated to almost $100,000 in cable spots for a “Backyard Destinations” campaign.

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Thu Aug 27, 2015

Jessica Helinski

Digital Marketing Must-Dos for the End of Summer

man at computer

The lazy days of summer are winding down; are your digital clients preparing for the seasonal change?

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