Fri Dec 9, 2016

Kathy Crosett

digital-media

Rubicon: Targeted Digital Media Buys Can Increase ROI by 22%

If your clients want to connect with younger consumers, they should allocate more of their marketing funds to targeted digital media buys. In a new study, Rubicon researcher sexplain exactly what percentage of the media budget should be directed to programmatic buys and the specific sales boosts an average advertiser can expect

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Fri Dec 9, 2016

Rachel Cagle

3 Simple Ways to Build Consistent Customer Service

surveyform

Good customer service is becoming more and more important to and expected by clients, and only 50% of B2B salespeople have a customer service plan.

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Thu Dec 8, 2016

Kathy Crosett

KSM: TV Ads, Store Circulars, Email Coupons Driving Store Traffic

circulars

If your clients are desperate to get millennials shopping in their stores, they might think they need to invest in digital and mobile marketing. According to new research from Kelly Scott Madison (KSM), marketers should remember to use traditional media to attract millennials.

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Thu Dec 8, 2016

Kathy Crosett

Use Sprints and Other Top Time Management Tricks to up Your Sales Game

clockhighres

Are you spending more time on work, but getting less accomplished? This situation is a classic time management problem.

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Wed Dec 7, 2016

Rachel Cagle

Print Media is Not Dead

Three Young Beautiful Smiling Women Reading Magazine

A study by MediaMax Network found that campaigns that combine traditional and digital channels are more effective than those that rely on digital alone.

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Wed Dec 7, 2016

Jessica Helinski

How to Sell Like A ‘Rockstar Entrepreneur’

boss

Who’s your most respected “rockstar entrepreneur?” Jobs? Branson? Musk? Or, is it someone who has made his or her mark locally in your area?

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Tue Dec 6, 2016

Courtney Huckabay

Video! Digital Audit Wins AE $20k; LTO Lands Director More Business

Doug-SSA-Still

The 2nd Quarter 2016 Sell Smarter! Awards video puts the spotlight on two media salespeople who increased revenue for their media companies by using the tools in AdMall.

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Tue Dec 6, 2016

Kelly Benish

Executive Changes At Yelp, Spredfast And Civic Resource Group

Kelly-Benish

In her biweekly roundup of career moves, Kelly Benish looks at new faces at Yelp, Spredfast and more.

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Tue Dec 6, 2016

Jessica Helinski

Presentation Tip: Adjust Body Language to Your Size

iStock_000013495134XSmall

We all know body language is crucial when presenting but have you ever considered how to adjust your body language according to your physical size?

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