Tue Jan 17, 2017

Jessica Helinski

2017 road

Sales in 2017: The Top Trends To Watch

With a new year come new trends–especially in the world of selling. January is a good time to reflect on the state of your sales and examine emerging trends that may have an impact on future sales.

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Mon Jan 16, 2017

Kathy Crosett

Small Business Optimism Translates to Advertising Boom

smbowner

Small business owners haven’t felt this good about the economy since 2004. NFIB President and CEO Juanita Duggan remarks, “Small business is ready for a breakout, and that can only mean very good things for the U.S. economy.”

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Mon Jan 16, 2017

Jeffrey Gitomer

Why do some persist and some quit? Because…

resolutions

Is there a secret to follow-up? No. Is there a best way to follow-up? No. Why do people quit too soon? Big question. Why do you quit too soon? Bigger question. Have you ever read Think and Grow Rich? Biggest question.

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Fri Jan 13, 2017

Kathy Crosett

How to Find Media Sales Opportunity in the Health Care Market

doctorteen

One out of every 6 dollars spent in the U.S. is related to health care products or services. Your clients can tap into this spending by promoting available treatments and services, especially for the top 20 health problems in the U.S.

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Fri Jan 13, 2017

Rachel Cagle

4 Client-Based Lessons to Carry into 2017

happynewyear

Learning from the lessons our clients taught us in 2016 is the best way to prepare us for 2017.

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Thu Jan 12, 2017

Kathy Crosett

Top Secrets for Targeting Gen Z

Gen-Z

If your clients are among the many marketers who put all consumers under age 35 into one group, it’s time to give them a wake-up call. Members of Generation Z have money to spend and they don’t shop the way millennials do.

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Thu Jan 12, 2017

Debra Calvert

Empathetic Listening Means You’ll Hear Feelings, Too!

listening

In addition to the information shared in a direct response, sellers are also advised to listen for feeling. Empathetic listening is a sure-fire way to connect with buyers and build trust.

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Wed Jan 11, 2017

Rachel Cagle

Radio Advertising: Middle-Aged America’s Most Appealing Medium

attractive woman listen radio in her car

Middle-aged America’s most popular medium’s advertising’s popularity is growing. Here are the top radio formats of 2016.

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Wed Jan 11, 2017

Jessica Helinski

How to Start Using Social Media to Generate Leads

SocialMedia

Looking to generate more leads but not sure where to start? Consider social media, suggests Lisa Marcyes, senior social marketing manager for Marketo.

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