Fri May 26, 2017

Kathy Crosett

discretionary

E-Commerce Now Accounts for 20% of Discretionary Spending

If your clients are still hesitating to take the e-commerce plunge, share the statistics from comScore’s State of the U.S. Online Retail Economy report with them and then encourage them to increase their advertising.

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Fri May 26, 2017

Rachel Cagle

Customer Service Traits You Need to Inspire Client Loyalty

After you make your sale, you’re the one responsible for ensuring your clients remain loyal to you and your business. Are you representing your business well?

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Thu May 25, 2017

Kathy Crosett

44% of Consumers Prefer Digital Streaming Ads to Traditional TV Ads

streaming

A new IAB study reveals a significant change in the number of consumers who are ‘mostly’ watching streaming digital video. This change has big implications for your advertisers.

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Thu May 25, 2017

Kathy Crosett

Are You Putting a SPIN on Your Sales Questions?

SPIN

Did any of your training sessions mention the craft of sales? Writing for Forbes.com, Jayna Cooke calls reader attention to sales craft by recommending an old-school book – SPIN Selling, authored by Neil Rackham.

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Wed May 24, 2017

Rachel Cagle

Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Wed May 24, 2017

Jessica Helinski

The Must-Know Signs of a Poor Prospect

Sometimes, relationships just aren’t meant to be, and this goes for professional relationships, too. Saying sayonara to a prospect may seem crazy but there are times when doing so will actually help your business in the long run.

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Tue May 23, 2017

Courtney Huckabay

Sales Rep’s Consummate Account Service Keeps Client in the Fast Lane

Jennifer Carroll’s advertiser wanted to run a promotion with the Hickory Daily Record that went beyond their usual print and digital campaigns.

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Tue May 23, 2017

Jessica Helinski

Say This (and Not That) to Project Confidence

Confidence is key to selling success. By projecting confidence, prospects and clients feel comfortable putting their own faith in you and what you are selling. Therefore, it’s important that you are mindful of what you are saying, as words have a major impact. “Word choice can be the difference between getting your opinion brushed aside […]

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Mon May 22, 2017

Kathy Crosett

Do Your Clients Know These Email Marketing Secrets?

email

Yes Lifecycle Marketing has released a new benchmark report showing the importance of new subscribers and triggers in email marketing campaigns. If you want to know which day of the week your clients should release their campaigns, read on.

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