24-Year Cable Vet Gets New ‘Lease’ on Account Life

Tue Jul 25, 2017

Courtney Huckabay

Challenge: New property-management team needs to gain name recognition            

Senior Account Exec Michael Spies approached a startup in his Antietam Cable region. Spies was confident he could raise awareness for the property management company. “The owners are a very nice young couple,” Spies explained. “And were thoroughly impressed with what we offered.”

Solution: Offer insights about how renters choose new homes

Arming himself with industry knowledge from the Apartment Rentals and Management LAIR, as well as the Renters AudienceSCAN profile, Spies researched his way to success. “He was very surprised and interested in the data I gave him from AdMall,” Spies relayed. “The info from AdMall was very helpful from the standpoint of showing where these folks (renters) were and how they learned about these services.”

Result: A signed contract for $9,000

We sold them a cable TV buy for three months targeting those individuals (renters),” Spies said. “We also sold them on digital mobile ticker ads, and YouTube true view pre-roll.”

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About Courtney Huckabay

Courtney is the Editor for SalesFuel and AudienceSCAN. She is a graduate of Middle Tennessee State University.

View all posts by Courtney Huckabay