65% of Marketers Exceeding Revenue Goals Emphasize Content Creation

Fri Sep 8, 2017

Kathy Crosett

How many new customers are your clients getting from their websites each month? The mean monthlycontent visitor statistic for businesses with between 2 and 50 employees is 336,851. As we get closer to the end of the year, marketers are looking for any edge they can use to increase sales. If your clients can get more website visitors, they’ll generate more leads and boost sales. Here’s how they can achieve that outcome.

The Demand Generation Marketing Survey from HubSpot indicates that 68% of businesses with between 2 and 50 employees are achieving their revenue goals this year. And 62% of businesses with between 51 and 200 employees say the same. While those numbers are good, there’s always room for improvement. HubSpot queried businesses about their marketing activities and learned that the average smaller business, between 2 and 50 employees, can count on generating 709 marketing qualified leads each month. These leads translate into about 238 new customers a month.

Smaller marketers are using tactics in the following percentages to get the word out to consumers:

  • Content creation 63%
  • Online advertising/media placement 24%
  • Branding/public relations 58%
  • Email marketing 62%
  • Traditional ads 16%
  • Social media marketing 26%
  • Website design & optimization 11%
  • Marketing automation/lead management 13%
  • Trade shows/events 13%
  • Search engine optimization 7%
  • Telemarketing 5%

What matters most to clients is whether they are reaching or exceeding the revenue goals they set earlier this year. Overall, marketers who are most likely to exceed these goals use content creation (65%), online advertising/media placement (49%) and branding/publications (43%) as marketing tools.

The bottom line results of the HubSpot survey indicate that organizations should use content creation to achieve revenue goals. As marketers continue to rely on their websites to drive revenue, whether online or in traditional stores, they need to develop compelling content to attract visitors. Your pitch for digital marketing services should highlight the importance of your client’s website. You can also point out that supporting the site with online advertising/media placement is best way for your clients to be more successful than their competitors.

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About Kathy Crosett

Kathy is the Research Director for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel.

View all posts by Kathy Crosett
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