Author Archives | Courtney Huckabay

About Courtney Huckabay

Courtney is the Editor for SalesFuel and AudienceSCAN. She is a graduate of Middle Tennessee State University.

Digital is No Small Potatoes for Idaho Statesman Specialist

Tue Aug 22, 2017

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Darce Johnson has specialized in selling digital media for 15 years. She saw potential in a new education services client. “They were new to the DMA and had little name recognition,” Johnson explained.

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NEW VIDEO! Killer Closes; ROI on Video

Tue Aug 15, 2017

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Hello there, and WELCOME to the August 2017 edition of Media SALES Monthly. In its latest midyear report, MAGNA reports that 2017 U.S. advertising sales is expected to grow by 1.6% to $185 billion.

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SPEAK UP AND EAT!

Tue Aug 8, 2017

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SalesFuel’s fresh 2017 AudienceSCAN survey shows how voice-activated assistants like Siri, Cortana, Alexa and Google Home are changing how America eats

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Co-op is King for Texas Broadcast Consultant

Tue Aug 1, 2017

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Marketing Consultant Arnold Bernardino had been hunting down new business for KETK-NBC/Nexstar in Tyler, Texas. He was hot on the trail of his local Kawasaki retailer but was getting some push-back.

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24-Year Cable Vet Gets New ‘Lease’ on Account Life

Tue Jul 25, 2017

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Senior Account Exec Michael Spies approached a startup in his Antietam Cable region. Spies was confident he could raise awareness for the property management company.

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Digital Audit Waxes on $14,000 Campaign for Auto Body Shop

Tue Jul 18, 2017

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A family-owned automotive body shop in Glenwood Springs, CO was struggling with its digital footprint. Multi-Media Marketing Consultant Amanda Cerveny remembered the story her paper had written about the husband-wife team and wanted to help.

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Video! Local Trade Budgets, Email & Millennials, Conversation Starters

Tue Jul 11, 2017

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Hello there, and WELCOME to the July 2017 edition of Media SALES Monthly.

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video: Digital Audience Targeting Brings in $42,000 + Local Account Locator Generates Leads

Tue Jun 27, 2017

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The 1st Quarter 2017 Sell Smarter Awards video puts the spotlight on two media salespeople who increased revenue for their media companies by using the tools in AdMall.

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Auto Dealer Goes Commercial with $7,000 Direct Mail Campaign

Tue Jun 20, 2017

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Cars.com Account Executive Dianne Nelson had a car dealer in the Fort Worth, Texas area who was beginning to sell fleet vehicles, specifically cargo and passenger vans.

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