Author Archives | Courtney Huckabay

About Courtney Huckabay

Courtney is the Editor for SalesFuel and AudienceSCAN. She is a graduate of Middle Tennessee State University.

Digital Audit Waxes on $14,000 Campaign for Auto Body Shop

Tue Jul 18, 2017

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A family-owned automotive body shop in Glenwood Springs, CO was struggling with its digital footprint. Multi-Media Marketing Consultant Amanda Cerveny remembered the story her paper had written about the husband-wife team and wanted to help.

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Video! Local Trade Budgets, Email & Millennials, Conversation Starters

Tue Jul 11, 2017

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Hello there, and WELCOME to the July 2017 edition of Media SALES Monthly.

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video: Digital Audience Targeting Brings in $42,000 + Local Account Locator Generates Leads

Tue Jun 27, 2017

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The 1st Quarter 2017 Sell Smarter Awards video puts the spotlight on two media salespeople who increased revenue for their media companies by using the tools in AdMall.

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Auto Dealer Goes Commercial with $7,000 Direct Mail Campaign

Tue Jun 20, 2017

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Cars.com Account Executive Dianne Nelson had a car dealer in the Fort Worth, Texas area who was beginning to sell fleet vehicles, specifically cargo and passenger vans.

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VIDEO! Mobile Ad Growth, Successful SEO Tactics, LinkedIn for Prospecting

Tue Jun 13, 2017

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48% say relevant content creation is THE most difficult SEO tool to conquer. Start pitching your clients on your in-house EXPERTISE for tackling content creation projects.

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Michiana Saver Proves Event Marketing Works

Tue Jun 6, 2017

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“The events marketing person wanted to try a new approach to what had always been done to promote their events,” Tim Walton explained. “She felt their previous marketing was stagnant.”

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Digital Audience Targeting Brings in New Business and $42,000+

Tue May 30, 2017

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Neftali Palma knew of a dentist who recently moved to a new location and because of the new construction was not able to use offline marketing effectively. As a digital account manager at the Clarion-Ledger, Palma was sure he could help this family-owned business find success through digital advertising.

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Sales Rep’s Consummate Account Service Keeps Client in the Fast Lane

Tue May 23, 2017

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Jennifer Carroll’s advertiser wanted to run a promotion with the Hickory Daily Record that went beyond their usual print and digital campaigns.

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Manager Winds Up Native Ad Campaign

Tue May 16, 2017

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Sales Manager David Thornberry had a new advertiser looking at a potentially strong negative PR campaign that the company wished to overcome in 2017, and through 2019. Thornberry set a meeting with the potential advertiser knowing his Delphos Herald team could help. In fact, the PR director came for the meeting himself.

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