Author Archives | Kathy Crosett

About Kathy Crosett

Kathy is the Research Director for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel.

Do Your Clients Know These Email Marketing Secrets?

Mon May 22, 2017

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email

Yes Lifecycle Marketing has released a new benchmark report showing the importance of new subscribers and triggers in email marketing campaigns. If you want to know which day of the week your clients should release their campaigns, read on.

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Brand Building, Content Marketing Top Priorities for B2B

Fri May 19, 2017

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content

The new 2017 Digital Trends in B2B report, jointly published by Econsultancy and Adobe, reveals that 58% of B2B marketers will spend more money on content marketing this year.

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How to Raise Your Client’s SEO Rank to Position 0

Thu May 18, 2017

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search

Many of your clients likely suspect they just need to trust the wizard behind the curtain to make SEO work. With these tips from Brian Patterson, you can sell yourself as the wizard.

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Help Clients Design Ads for Maximum Positive Impact

Mon May 15, 2017

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ads

In this digital age, a significant percentage of people employ ad-blocking technology, because they’re tired of encountering marketers’ messages everywhere they look. There are tactics your clients can use to make their ads more appealing.

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Consumers Still Prefer Traditional Over Digital Ads

Fri May 12, 2017

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newspapers

These days, consumers spend more of their media time with online formats, but they prefer traditional advertising. So how can media sales reps explain this situation to clients? Let’s take a look at a few details.

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Original Digital Programming Drawing More Ad Money

Thu May 11, 2017

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programming

New digital networks are popping up, with their own original programming. This content has attracted an increasing amount of ad money.

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How to Find New Sales from Old Leads

Thu May 11, 2017

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Clate Mask, CEO at Infusionsoft and Inc.com contributor, says working inactive accounts is just one way to bring contracts through the door. Are you curious about his other suggestions?

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50% of Franchise Revenue Driven by Promotions

Mon May 8, 2017

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franchise

Local core small businesses, whether they are independent or members of a franchise organization, need your help in putting together a good advertising campaign.

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42% of SMB Loan Applicants to Spend More on Marketing

Fri May 5, 2017

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SMB

It’s been a long time since small business owners have been this optimistic – five years, to be exact. Bank of America has just published its 2017 Small Business Owner report and reveals that these individuals are ready to expand and increase their marketing budgets.

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