Author Archives | Kathy Crosett

About Kathy Crosett

Kathy is the Research Director for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel.

Large Tech Companies Drive Huge Boost in Digital Advertising

Mon Aug 21, 2017

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tech

There was good and bad news in the most recent forecast issued by Brian Wieser, a senior research analyst for Pivotal Research Group. The good news is the ad market looks strong.

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Vendors Shifting More Coupons to Digital, Mobile Formats

Fri Aug 18, 2017

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coupon

Promotions in the form of coupons are a key strategy used by vendors to drive consumer traffic to retailer stores and online sites. Smaller companies, especially regional brands, can build sales by working with retail partners to develop coupon-based promotions.

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Your TV Advertisers Can Boost Reach With This Tactic

Thu Aug 17, 2017

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TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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Improve Your Email Writing Skills with These Tips

Thu Aug 17, 2017

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email

In this era of how-to videos, you may be surprised to learn that old-school email is the path to nurturing prospects as they move through the sales funnel. If you’ve never thought of yourself as a strong writer, it’s never too late to develop your skill.

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Your Clients Should Steer Their Social Activism Away From These Topics

Mon Aug 14, 2017

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activism

In an era of increasingly divisive politics, should your clients tread a bit more carefully when proclaiming their support for popular issues and causes? Here’s what the experts say.

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Car Dealerships Driving Demand for Digital

Fri Aug 11, 2017

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auto-dealer

Auto dealers and manufacturers are following the general trend of shifting more ad money into digital formats. In fact, well over half of auto dealer ad spending is now digital, according to Borrell Associates

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How to Maximize Your Client’s ROI with SMS Marketing

Thu Aug 10, 2017

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SMS

If your clients want to try something a little different, suggest a text message campaign. This format might seem old-school to some marketers, but Chris Camps, writing for ClickZ, argues that SMS marketing is under-utilized.

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The Color Red and Other Secrets of Website Design

Mon Aug 7, 2017

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red

If potential customers don’t find a website visually appealing and easy to navigate, they’ll move on quickly. Here’s how you can help your clients avoid that fate.

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Nielsen: Baby Boomers Are Watching Nearly 7 Hours of TV Every Day

Fri Aug 4, 2017

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boomers

The newly released data from Nielsen shows a big difference between baby boomers and millennials in terms of TV viewing. You’ll want to check out some of these key statistics before making your next pitch to a client.

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