Author Archives | Kathy Crosett

About Kathy Crosett

Kathy is the Research Director for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel.

Marketers to Update Ad Campaigns to Connect with Do-It-For-Me Millennials

Thu Oct 19, 2017

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millennials

To intrigue today’s young buyers, marketers have used tactics like social selling to show their responsible side, which often results in greater loyalty and higher sales. As millennials age and engage in more ‘adulting,’ marketers have found another way to appeal to this group.

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60% of Consumers Say TV is Most Entertaining Ad Format

Mon Oct 16, 2017

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entertaining

While consumers agree that TV ads are the most entertaining, they also rate them as highly intrusive. Morning Consult’s new study contains everything your clients need to know about consumer attitudes regarding advertising in all formats.

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80% of Marketers Now Using Attribution on Some or All Campaigns

Fri Oct 13, 2017

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attribution

The marriage of big data and digital advertising should be able to deliver accurate attribution statistics for media buyers. With so many digital channels now available, your clients want to know if they should put more money into email or if they would reach more consumers with a video ad campaign.

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Marketers to Buy Media Space Aligned with Brand-Safe Content

Thu Oct 12, 2017

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brand-safe

Brand equity takes a long time to establish. Yet in the space of a few minutes, the investment your clients have made can be eroded when their ads appear next to offensive or objectionable content.

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Hot Tips To Break Your Routine and Close More Deals

Thu Oct 12, 2017

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routine

It’s not just you. The sales world is more competitive than it’s ever been. Technology has made it possible for clients and prospects to know all about you before you reach out to them.

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TV Predicted to be the Media Winner in 2018 Midterm Election Cycle

Mon Oct 9, 2017

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election

It’s not too early to start thinking about midterm elections. In 2018, Democrats will try to regain control of Congress by winning seats, while Republicans will try to hold onto their slim margin of power.

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Successful B2B Operators Spend 40% of Marketing Budget on Content

Fri Oct 6, 2017

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content

B2B operators have been busy refining their content marketing strategy this year. As they see the improved ROI from their focused efforts on content, the vast majority of B2B companies will expand their use of the format in 2018.

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Text Ads Still Reign for PPC Marketers

Thu Oct 5, 2017

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text

Whether businesses are spending $50,000 or $5 million a month on PPC advertising, they need to stay current with the latest trends. Hanapin Marketing’s The State of PPC 2017-2018 survey shares what advertisers and agencies are saying about their future spending plans.

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Top Hacks to Gain Control of Your Sales Conversations

Thu Oct 5, 2017

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conversation

If prospects and clients are constantly interrupting you and derailing the sales conversation, it’s time to take charge. Here’s how.

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