Author Archives | Kathy Crosett

About Kathy Crosett

Kathy is the Research Director for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel.

Local TV News Rules for 62% of Consumers

Mon Jun 26, 2017

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local

If your clients are asking about the power of TV when consumers are checking out developments in their city or town, the latest research from Videa has the answers they’re looking for.

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Email Rules for 67% of Millennials

Fri Jun 23, 2017

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millennials

Out of all the generations studied by Yes Lifecycle Marketing, millennials are the most brand loyal. This tendency makes them the perfect target for email campaigns.

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Zenith: U.S. Ad Spend to Grow 3.3% This Year

Thu Jun 22, 2017

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ad spend

Marketers are on track to spend $559 billion on paid advertising this year, a 4.2% increase over last year. In the U.S., the increase this year will be more like 3.3% and amount to $197 billion. Here’s what marketers will be buying.

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Three Tips on How to Close the Sale

Thu Jun 22, 2017

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close

Everything has gone well with your big prospect. Now, it’s time to close the deal. What should you say to get them to sign the contract?

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Consumers: Brands Shouldn’t Advertise Near Offensive Content

Mon Jun 19, 2017

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Earlier this month, in a widely reported move, both Delta and Bank of America pulled their sponsorship from the New York City-based Free Shakespeare in the Park production of Julius Caesar. Their response to a highly-charged situation reinforces the latest research from the CMO Council.

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Digital Video To Drive Sales in Travel, Auto Verticals

Fri Jun 16, 2017

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Auto

Marketers are getting the message that digital video can be a powerful branding tool. New research from Marketingprofs shows the steps marketers are taking to use the format as a sales tool, as well.

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Mary Meeker: Mobile Ad Spend Has Room to Grow

Thu Jun 15, 2017

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digital

When Mary Meeker speaks, people listen. Here’s what she is saying this year about advertising and a couple of important industry verticals.

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How to Sell to the C-Suite

Thu Jun 15, 2017

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boss

It’s easy to freak out about the idea of sitting in front of the polished walnut desk that belongs to the top brass. Instead of letting the power title and upscale furniture rattle you, focus on what you need to do to win the business.

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53% of Marketers to Connect Trade and Brand Budgets

Mon Jun 12, 2017

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trade

In an era when consumers are paying more attention to digital media and buying more products online, brands are looking for the best digital tools to improve the impact of their trade marketing investment. Sales reps can boost sales by encouraging clients to ask vendors to share the cost of local digital campaigns.

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