Author Archives | Kathy Crosett

About Kathy Crosett

Kathy is the Research Director for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel.

48% of Marketers Struggle with Digital Content Creation

Mon Mar 27, 2017

0 Comments

seo-strategy-512x341

If your prospects and clients want to stay relevant online, they need to work on their websites constantly. Better yet, they could hire you to manage the messy process of SEO and content creation.

Continue reading...

Native Set to Capture Growing Share of Digital Display Ad Market

Fri Mar 24, 2017

0 Comments

NATIVE ADVERTISING Laptop on table. Warm tone

Marketers are investing in native advertising in a big way. Here are the expected trends for the format in 2017, according to eMarketer.

Continue reading...

Magazine Audiences Turning to Mobile Editions

Thu Mar 23, 2017

0 Comments

magazine

Data from the just-published Magazine Media 360° Brand Audience Report for 2016 shows consumers continue to turn to magazine content. In fact, for the measured brands in the report, a total of 132 magazine media brands, audiences increased by over 6.4% when compared to previous year data.

Continue reading...

TV Broadcasters Expect Higher Core Revenue in 2017

Mon Mar 20, 2017

0 Comments

tvviewers

The TV ad business may be off to a slow start, but major broadcasters are expecting a small increase in core business for the year. In an article for TVNewsCheck, Dave Seyler summarized where TV stations expect to make their best ad sales this year.

Continue reading...

Why Your Clients Should Add Coupons to Their Promotional Mix

Fri Mar 17, 2017

0 Comments

coupon

The recently published 2K17 Coupon Intelligence Report from Valassis reveals that print remains the coupon format of choice for consumers. But the report points out a noticeable shift from previous years.

Continue reading...

Use These Ad Strategies to Help Your Furniture Retailers

Thu Mar 16, 2017

0 Comments

furniture

In its State of Advertising report, Home Furnishings Business discusses strategies smaller furniture retailers should be taking to promote their businesses in today’s new digital climate. Reps should share these tips with retailers to boost client loyalty and revenue.

Continue reading...

How to Break the Once Every 4-Weeks Rule

Thu Mar 16, 2017

0 Comments

manfrustratedvoicemail

If you’re trying to move a prospect through the sales funnel, it’s sometimes hard to know how often to reach out with phone calls. As Colleen Francis points out in her Salesforce blog post, you don’t want to move from persevering to pestering.

Continue reading...

How to Improve Search Ad Effectiveness

Mon Mar 13, 2017

0 Comments

search

Few digital formats are less understood than search. A new paper published by Michael Luca, an assistant professor at Harvard Business School, and Daisy Dai, a professor at Lehigh University, answers all of the questions about search that you’ve been afraid to ask.

Continue reading...

Help Your Clients Lay the Groundwork for a Winning Holiday Season

Fri Mar 10, 2017

0 Comments

Online during holiday downtime

Your clients are still probably assessing the successes and failures they experienced during the 2016 holiday shopping Online during holiday season. As the latest eMarketer findings show, it’s never too early to set a holiday marketing plan in motion.

Continue reading...
Quantcast
Quantcast