Author Archives | Rachel Cagle

About Rachel Cagle

Rachel is a Brand Research Specialist at SalesFuel. She holds a Bachelors in English from The Ohio State University. She specializes in major accounts research for AdMall.

Shattering the Millennial and Direct Mail Stereotype

Wed Aug 23, 2017

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84% of this seemingly digital generation goes through their actual physical mailboxes regularly, 87% enjoy receiving direct mail, AND they trust what they read in the mail more than any other media format.

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5 Easy Ways to Verbally Express Empathy

Fri Aug 18, 2017

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Here are a few simple ways to communicate that you truly care about and understand your clients and their feelings.

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Out-of-Home TV Viewing Provides Boost to Advertisers

Wed Aug 16, 2017

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We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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3 Tips for Intelligent Risk-Taking

Fri Aug 11, 2017

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Risks are often something that is associated with reckless behavior, but maybe risk-taking is just viewed negatively because the general consensus is that it’s safer to remain in one’s comfort zone.

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How Online Video Advertising Will Flourish in the Next 3 Years

Wed Aug 9, 2017

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Online video advertising spend is predicted to shoot from $22.2 billion in 2017 to $38.7 billion in 2019!

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The Customer Service Opportunity Behind When Things Go Wrong

Fri Aug 4, 2017

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Instead to viewing when things go wrong as just a problem and beating ourselves up about it, we need to see it as what it truly is: an opportunity.

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Here’s the Info You Need to Master Mobile Email Advertising

Wed Aug 2, 2017

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Nearly 50% of the entire world (3.7 billion people) uses email and 44% own a smartphone. Let’s dig deeper in how to make the most of this.

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Here’s What Happens When Salespeople Talk Too Much

Fri Jul 28, 2017

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As a salesperson, you may think that the more you talk the more likely you are to land a sale, but the average adult attention span is only about 12 minutes long. Here’s how you’re really coming off.

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The Email Tactic that Increases Revenue by 17% or More

Wed Jul 26, 2017

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In a world of crammed email inboxes, how do your clients make their emails stand out above the crowd?

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