Author Archives | Rachel Cagle

About Rachel Cagle

Rachel is a Brand Research Specialist at SalesFuel. She holds a Bachelors in English from The Ohio State University. She specializes in major accounts research for AdMall.

Challenging What You Think You Know to Succeed in CX

Fri Oct 13, 2017

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The problem with attempting to improve the customer service we give is that we overlook the fact that successful change is accompanied by a new mindset.

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Advertising Basics You Need to Know for the 2017-2018 TV Season

Wed Oct 11, 2017

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Here’s what your TV advertising clients need to know as you head into the new 2017-2018 television season.

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Advertising to Hispanics and African Americans via the Radio

Wed Oct 4, 2017

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The Nielsen Company found that Hispanic and African American listeners now comprise 1/3 of listeners, and that amount is only on the rise.

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Besting the Biggest Roadblock to Sales Calls: the Receptionist

Fri Sep 29, 2017

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The receptionist gets dozens of calls a day, she is used to dealing with salespeople, and she is paid to keep you out. So, how do you get past her?

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What Digital Media Sales Reps Can Learn from Google and Facebook

Wed Sep 27, 2017

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What media sales reps can learn from the giants of the digital advertising world in order to sway marketers to advertise on your sites instead.

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Inspiring Client Loyalty Outside of the Sale

Fri Sep 22, 2017

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Client loyalty stems from what you do for your clients when you don’t have to. Show them that they’re more than just sales to you by reaching out to them when there isn’t a sale to be had.

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Should Auto Dealerships be Using More Desktop or Mobile?

Wed Sep 20, 2017

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As of 2016, this industry officially contributed more of its digital ad spending to mobile than desktop/laptop for the first time. However, is this the best move for auto advertisers?

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Move Over, TV; Digital is What Today’s Kids Want

Wed Sep 13, 2017

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Forget sitting around watching TV, today’s kids are all too eager to swap their TV time for a more digital media instead.

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3 Simple Ways to Improve Your Sales Pitch

Fri Sep 8, 2017

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Sometimes, salespeople have trouble sticking out and making the best impression of themselves and their products/services. Here are a few ways to do both.

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