Author Archives | Rachel Cagle

About Rachel Cagle

Rachel is a Brand Research Specialist at SalesFuel. She holds a Bachelors in English from The Ohio State University. She specializes in major accounts research for AdMall.

Can You Guess Which Industry Has an Average Email Open Rate of 55.9%?

Wed Mar 29, 2017

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email2

There are so many industries using this medium, but which one dominates email advertising?

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4 Customer Service Trends Your Clients Expect from You

Fri Mar 24, 2017

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budgetanalysis

Is your customer service keeping up with the trends that have become the norm in your clients’ minds?

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Are Your Hotel Clients Promoting These Amenities to Snag Customers?

Wed Mar 22, 2017

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Hand of a businessman using a hotel bell

When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?

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3 Ways to Gain Feedback From Your Clients that are Better than Surveys

Fri Mar 17, 2017

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onlineuser

Online surveys are concerningly limited when it comes to the amount of feedback a client can supply. So, what are better ways to ask for feedback?

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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3 Easy Ways to Show Off Your Loyalty to Your Customers

Fri Mar 10, 2017

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businessmeeting2

Some salespeople get so carried away with the importance of that first sale to new clients that they forget what their end goal should be: turning that potential client into a long-term client.

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Paid Search Spend Rose by Double Digits at the End of 2016

Wed Mar 8, 2017

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search

In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.

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What are the Layers of Your Customer Service Cake?

Fri Mar 3, 2017

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Pastry cook prepares a cake

Customer service is a complex, layered part of business, much like a cake.

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91% of Millennials Readily Switch to Cause-Associated Brands

Wed Mar 1, 2017

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computerlaughing

Instead of basing digital advertising around why the customer needs your products, have you ever considered twisting your pitch to showcase how the customer’s purchase can help others?

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