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Shattering the Millennial and Direct Mail Stereotype

Wed Aug 23, 2017

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84% of this seemingly digital generation goes through their actual physical mailboxes regularly, 87% enjoy receiving direct mail, AND they trust what they read in the mail more than any other media format.

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Large Tech Companies Drive Huge Boost in Digital Advertising

Mon Aug 21, 2017

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tech

There was good and bad news in the most recent forecast issued by Brian Wieser, a senior research analyst for Pivotal Research Group. The good news is the ad market looks strong.

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Vendors Shifting More Coupons to Digital, Mobile Formats

Fri Aug 18, 2017

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coupon

Promotions in the form of coupons are a key strategy used by vendors to drive consumer traffic to retailer stores and online sites. Smaller companies, especially regional brands, can build sales by working with retail partners to develop coupon-based promotions.

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Your TV Advertisers Can Boost Reach With This Tactic

Thu Aug 17, 2017

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TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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Out-of-Home TV Viewing Provides Boost to Advertisers

Wed Aug 16, 2017

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We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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Your Clients Should Steer Their Social Activism Away From These Topics

Mon Aug 14, 2017

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activism

In an era of increasingly divisive politics, should your clients tread a bit more carefully when proclaiming their support for popular issues and causes? Here’s what the experts say.

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How Online Video Advertising Will Flourish in the Next 3 Years

Wed Aug 9, 2017

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Online video advertising spend is predicted to shoot from $22.2 billion in 2017 to $38.7 billion in 2019!

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SPEAK UP AND EAT!

Tue Aug 8, 2017

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SalesFuel’s fresh 2017 AudienceSCAN survey shows how voice-activated assistants like Siri, Cortana, Alexa and Google Home are changing how America eats

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The Color Red and Other Secrets of Website Design

Mon Aug 7, 2017

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red

If potential customers don’t find a website visually appealing and easy to navigate, they’ll move on quickly. Here’s how you can help your clients avoid that fate.

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