Are your clients fortunate enough to be operating in an industry that enjoys a favorable reputation with the public? If not, a branding campaign to improve image may be in order.
Archive | Selling Advertising RSS feed for this section
Thu Feb 23, 2017
Wed Feb 22, 2017
73% of consumers in the U.S. say that they’ll probably leave a retail site if it doesn’t have good search results.
Mon Feb 20, 2017
Researcher Nora Ganim Barnes, Ph.D. at University of Massachusetts Dartmouth has tracked the social media use of Inc. Magazine’s top 500 firms for 10 years. The results of this year’s survey shows that while these business owners believe social channels will give them the customer management relationships they want, concern is growing about ROI and […]
Fri Feb 17, 2017
87% of business owners will invest ‘somewhat or significantly’ in their operations this year. At the same time, 67% of businesses will increase their ad spending ‘somewhat or significantly,’ and that number is at a 7-year high, according to the 2017 RSWUS New Year Outlook Survey.
Thu Feb 16, 2017
In the increasingly competitive marketplace, businesses must capture a prospect’s attention before someone else does. For many businesses, adjusting content marketing formats and channels may be the key to success.
Wed Feb 15, 2017
With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.
Mon Feb 13, 2017
After the election cycle ended last November, ad industry experts pointed out that many media companies and marketers were failing to connect with a significant portion of U.S. adults. If your clients are targeting younger audiences, they might want to check out the latest research on this topic.
Fri Feb 10, 2017
This year’s crop of Super Bowl ads was a testament to our need for humor. Yet, to really forge a strong bond with a customer, your clients must do more than entertain their target audiences with this ads.