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Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

Wed May 24, 2017

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If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Help Clients Design Ads for Maximum Positive Impact

Mon May 15, 2017

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ads

In this digital age, a significant percentage of people employ ad-blocking technology, because they’re tired of encountering marketers’ messages everywhere they look. There are tactics your clients can use to make their ads more appealing.

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Consumers Still Prefer Traditional Over Digital Ads

Fri May 12, 2017

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newspapers

These days, consumers spend more of their media time with online formats, but they prefer traditional advertising. So how can media sales reps explain this situation to clients? Let’s take a look at a few details.

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Which Display Ads are Viewed for 5+ Seconds

Wed May 10, 2017

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Who should display advertisers be buying their display ad impressions from, and what kinds of display ads should be used?

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42% of SMB Loan Applicants to Spend More on Marketing

Fri May 5, 2017

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SMB

It’s been a long time since small business owners have been this optimistic – five years, to be exact. Bank of America has just published its 2017 Small Business Owner report and reveals that these individuals are ready to expand and increase their marketing budgets.

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Local TV is Not Dead!

Wed May 3, 2017

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Local TV is not only doing well, but is on the rise.

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The Who and How of Online Radio Advertising

Wed Apr 26, 2017

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How often are consumers listening to online radio? Who is listening? How are they listening? Here are the answers to the big questions on online radio advertisers’ minds.

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Do Your Clients’ Ads Make Their Products Sound Small?

Thu Apr 20, 2017

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sound

All too often, marketers overlook the impact of sound. If your clients are selecting voice talent or specific music because of their personal preferences, they could be making a big mistake.

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