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Digital Formats Scored Over 14% of Political Ad Spending

Thu Jan 19, 2017

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voteballot

There was no shortage of predictions about how political ad spending would play out in the most recent election cycle. The actual spending patterns show unexpected changes and are important to relay to clients who are already planning ad campaigns to sway voters on this year’s elections and referendums.

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AdMedia Partners: Mobile Marketing to Grow Over 10% this Year

Wed Jan 18, 2017

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mobileapps

AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.

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Small Business Optimism Translates to Advertising Boom

Mon Jan 16, 2017

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smbowner

Small business owners haven’t felt this good about the economy since 2004. NFIB President and CEO Juanita Duggan remarks, “Small business is ready for a breakout, and that can only mean very good things for the U.S. economy.”

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How to Find Media Sales Opportunity in the Health Care Market

Fri Jan 13, 2017

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doctorteen

One out of every 6 dollars spent in the U.S. is related to health care products or services. Your clients can tap into this spending by promoting available treatments and services, especially for the top 20 health problems in the U.S.

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Top Secrets for Targeting Gen Z

Thu Jan 12, 2017

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Gen-Z

If your clients are among the many marketers who put all consumers under age 35 into one group, it’s time to give them a wake-up call. Members of Generation Z have money to spend and they don’t shop the way millennials do.

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Radio Advertising: Middle-Aged America’s Most Appealing Medium

Wed Jan 11, 2017

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attractive woman listen radio in her car

Middle-aged America’s most popular medium’s advertising’s popularity is growing. Here are the top radio formats of 2016.

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Are You Helping Your Clients Target Niche Audiences with VOD?

Mon Jan 9, 2017

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smartphone

Kantar Media has published its projections of several important trends that will impact TV station operators and ad sales. This report addresses questions that media salespeople may encounter as they pitch their stations and formats this year.

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Traditional Ads Rank Highest for Consumer Trust

Thu Jan 5, 2017

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momnewspaper

New research from MarketingSherpa reveals that consumers trust certain forms of advertising more than others. Specifically, traditional advertising ranks high on the list.

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Digital will Transcend Linear TV’s Ad Spend in 2017

Wed Jan 4, 2017

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tabletuser

According to predictions by WPP’s GroupM and IPG’s Magna, 2017 will be the year linear TV is transcended by digital in global ad spending.

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