Marketers are investing in native advertising in a big way. Here are the expected trends for the format in 2017, according to eMarketer.
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Fri Mar 24, 2017
Thu Mar 23, 2017
Data from the just-published Magazine Media 360° Brand Audience Report for 2016 shows consumers continue to turn to magazine content. In fact, for the measured brands in the report, a total of 132 magazine media brands, audiences increased by over 6.4% when compared to previous year data.
Wed Mar 22, 2017
When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?
Mon Mar 20, 2017
The TV ad business may be off to a slow start, but major broadcasters are expecting a small increase in core business for the year. In an article for TVNewsCheck, Dave Seyler summarized where TV stations expect to make their best ad sales this year.
Thu Mar 16, 2017
In its State of Advertising report, Home Furnishings Business discusses strategies smaller furniture retailers should be taking to promote their businesses in today’s new digital climate. Reps should share these tips with retailers to boost client loyalty and revenue.
Wed Mar 15, 2017
Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?
Thu Mar 9, 2017
In its most recent Local Commerce Monitor, BIA/Kelsey reports that Plus Spender SMBs are poised to increase ad spending this year. These marketers are now using nearly 21 different media platforms to promote their products and services.
Wed Mar 8, 2017
In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.
Tue Mar 7, 2017
Standard Media Index (SMI), today unveiled updated figures for January 2017. For the second month in a row, advertising spend on digital platforms only saw single digit growth compared to the same time period in 2016.