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Native Set to Capture Growing Share of Digital Display Ad Market

Fri Mar 24, 2017

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NATIVE ADVERTISING Laptop on table. Warm tone

Marketers are investing in native advertising in a big way. Here are the expected trends for the format in 2017, according to eMarketer.

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Magazine Audiences Turning to Mobile Editions

Thu Mar 23, 2017

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magazine

Data from the just-published Magazine Media 360° Brand Audience Report for 2016 shows consumers continue to turn to magazine content. In fact, for the measured brands in the report, a total of 132 magazine media brands, audiences increased by over 6.4% when compared to previous year data.

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Are Your Hotel Clients Promoting These Amenities to Snag Customers?

Wed Mar 22, 2017

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Hand of a businessman using a hotel bell

When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?

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TV Broadcasters Expect Higher Core Revenue in 2017

Mon Mar 20, 2017

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tvviewers

The TV ad business may be off to a slow start, but major broadcasters are expecting a small increase in core business for the year. In an article for TVNewsCheck, Dave Seyler summarized where TV stations expect to make their best ad sales this year.

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Use These Ad Strategies to Help Your Furniture Retailers

Thu Mar 16, 2017

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furniture

In its State of Advertising report, Home Furnishings Business discusses strategies smaller furniture retailers should be taking to promote their businesses in today’s new digital climate. Reps should share these tips with retailers to boost client loyalty and revenue.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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SMBs to Boost 2017 Ad Spending

Thu Mar 9, 2017

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bookstore

In its most recent Local Commerce Monitor, BIA/Kelsey reports that Plus Spender SMBs are poised to increase ad spending this year. These marketers are now using nearly 21 different media platforms to promote their products and services.

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Paid Search Spend Rose by Double Digits at the End of 2016

Wed Mar 8, 2017

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search

In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.

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SMI: TV and OOH Take Dollars from Digital

Tue Mar 7, 2017

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saleschart2

Standard Media Index (SMI), today unveiled updated figures for January 2017. For the second month in a row, advertising spend on digital platforms only saw single digit growth compared to the same time period in 2016.

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