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How Health Care Marketers Should Connect with Hispanic Patients

Thu Aug 3, 2017

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Hispanic

Like any other consumers, Hispanics need health care services, but a recent Prophet survey finds 28% of these folks have trouble finding good insurance or locating a provider.

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Here’s the Info You Need to Master Mobile Email Advertising

Wed Aug 2, 2017

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Nearly 50% of the entire world (3.7 billion people) uses email and 44% own a smartphone. Let’s dig deeper in how to make the most of this.

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The Email Tactic that Increases Revenue by 17% or More

Wed Jul 26, 2017

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In a world of crammed email inboxes, how do your clients make their emails stand out above the crowd?

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Do Your Clients Know These New Logo Trends?

Mon Jul 24, 2017

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logo

While logos should be unique, they should also possess on-trend styles and colors. The experts at DesignShack.net have detailed the logo design trends that are hot in 2017.

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BIA/Kesley: Direct Mail Remains Dominant Local Ad Market Format

Thu Jul 20, 2017

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mail

BIA/Kelsey has just issued its mid-year forecast. The firm’s analysts anticipate slightly less ad spending than they had originally forecast. Here are the details regarding local market ad spending.

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Making the Most of Mobile: Digital Video’s Most Popular Medium

Wed Jul 19, 2017

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Mobile now makes up 56.5% of video plays, which is an increase of 2.2% from Q4 2016, but that’s not even digital video’s biggest surprise this quarter.

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PwC: Consumers to Shift Entertainment, Media Spending to New Digital Platforms

Mon Jul 17, 2017

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entertainment

As new sources of entertainment become available, consumers are reviewing how to spend their time and money. PwC has released its 18th Global Entertainment and Media Outlook report which projects consumer spending on 17 entertainment categories for the next five years.

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Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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Are Your Clients Developing Educational Content?

Mon Jul 10, 2017

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educational

In this age of online research and purchasing, ad industry experts often talk about the need to entertain consumers in marketing campaigns. It turns out that another kind of content might be even more effective in terms of driving sales.

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