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How Targeted Email Can Drive 27% of Your Client’s Revenue

Wed Jun 7, 2017

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Emailed-triggered purchases made up 27% of 1,000 U.S. companies’ store revenue during the last quarter of 2016. Do your clients know how to make the most of their campaigns?

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51% of Agencies, Marketers Say TV is Best for Reaching Baby Boomers

Mon Jun 5, 2017

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boomer

Baby boomers have adopted many of the digital habits popular with younger consumers, but, at the end of the day, they reach for the remote control and settle in front of the TV.

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Are Your Clients’ Ads Too Assertive?

Fri Jun 2, 2017

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aggressive

To be effective and achieve the desired outcome, marketers must refrain from being too assertive in their pitches, according to new research.

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BIA/Kelsey: National Brands to Increase Local Ad Spending

Thu Jun 1, 2017

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local

The Win of Going Local, a BIA/Kelsey report produced with Mediamax network, lists the ways local media sales reps can tap into the increased national ad money that is targeting the local market.

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TV, Search and Social: An Unbeatable Advertising Alliance

Wed May 31, 2017

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Although TV advertising does well on its own, your clients probably aren’t making the most of their advertising unless they have multiple mediums supporting each other.

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Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

Wed May 24, 2017

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If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Help Clients Design Ads for Maximum Positive Impact

Mon May 15, 2017

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ads

In this digital age, a significant percentage of people employ ad-blocking technology, because they’re tired of encountering marketers’ messages everywhere they look. There are tactics your clients can use to make their ads more appealing.

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Consumers Still Prefer Traditional Over Digital Ads

Fri May 12, 2017

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newspapers

These days, consumers spend more of their media time with online formats, but they prefer traditional advertising. So how can media sales reps explain this situation to clients? Let’s take a look at a few details.

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