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46% of SMBs to Launch New Advertising in 2017

Fri Feb 24, 2017

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smallbusinesscandystore

The results of the 2016 Year-End Economic Report from the National Small Business Association show small businesses have an optimistic outlook for 2017.

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Pitch Reputation Management, Branding Campaigns To Improve Your Clients’ Outcomes

Thu Feb 23, 2017

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reputationmanagementhealthcare

Are your clients fortunate enough to be operating in an industry that enjoys a favorable reputation with the public? If not, a branding campaign to improve image may be in order.

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Easy Search Functions: the Way to Keep 73% of Consumers Returning

Wed Feb 22, 2017

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emailperson

73% of consumers in the U.S. say that they’ll probably leave a retail site if it doesn’t have good search results.

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Social Media ROI is a Red Flag for 59% of Inc. 500 Firms

Mon Feb 20, 2017

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socialnetworkuser

Researcher Nora Ganim Barnes, Ph.D. at University of Massachusetts Dartmouth has tracked the social media use of Inc. Magazine’s top 500 firms for 10 years. The results of this year’s survey shows that while these business owners believe social channels will give them the customer management relationships they want, concern is growing about ROI and […]

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RSWUS: Marketer Ad Spending Plans at 7-Year High

Fri Feb 17, 2017

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Graphs, magnifier and pen.

87% of business owners will invest ‘somewhat or significantly’ in their operations this year. At the same time, 67% of businesses will increase their ad spending ‘somewhat or significantly,’ and that number is at a 7-year high, according to the 2017 RSWUS New Year Outlook Survey.

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Regalix: Blogs Posts, Videos Are Must-Haves for B2B Content Marketing

Thu Feb 16, 2017

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readingblogs

In the increasingly competitive marketplace, businesses must capture a prospect’s attention before someone else does. For many businesses, adjusting content marketing formats and channels may be the key to success.

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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Blog

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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Should Your Clients Reflect Diversity in Ads?

Mon Feb 13, 2017

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lgbt1

After the election cycle ended last November, ad industry experts pointed out that many media companies and marketers were failing to connect with a significant portion of U.S. adults. If your clients are targeting younger audiences, they might want to check out the latest research on this topic.

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SMBs to Refine Use of Digital Media

Thu Feb 9, 2017

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multiplemobile

Your SMB prospects don’t have unlimited budgets to target their potential customers. They may be ready to spend on digital advertising, but they’ll allocate their budgets a bit differently than large marketers. To win their business, you need to finesse your pitch.

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