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Who Should Your News Radio Clients be Advertising to?

Wed Jun 28, 2017

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The popularity of the news is on the rise; 18% to be exact. And, while news radio follows TV, it still made a one billion hour jump from 10.5 billion listening news hours in 2015.

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Email Rules for 67% of Millennials

Fri Jun 23, 2017

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millennials

Out of all the generations studied by Yes Lifecycle Marketing, millennials are the most brand loyal. This tendency makes them the perfect target for email campaigns.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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Digital Video To Drive Sales in Travel, Auto Verticals

Fri Jun 16, 2017

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Auto

Marketers are getting the message that digital video can be a powerful branding tool. New research from Marketingprofs shows the steps marketers are taking to use the format as a sales tool, as well.

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Mary Meeker: Mobile Ad Spend Has Room to Grow

Thu Jun 15, 2017

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digital

When Mary Meeker speaks, people listen. Here’s what she is saying this year about advertising and a couple of important industry verticals.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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53% of Marketers to Connect Trade and Brand Budgets

Mon Jun 12, 2017

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trade

In an era when consumers are paying more attention to digital media and buying more products online, brands are looking for the best digital tools to improve the impact of their trade marketing investment. Sales reps can boost sales by encouraging clients to ask vendors to share the cost of local digital campaigns.

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How Targeted Email Can Drive 27% of Your Client’s Revenue

Wed Jun 7, 2017

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Emailed-triggered purchases made up 27% of 1,000 U.S. companies’ store revenue during the last quarter of 2016. Do your clients know how to make the most of their campaigns?

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51% of Agencies, Marketers Say TV is Best for Reaching Baby Boomers

Mon Jun 5, 2017

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boomer

Baby boomers have adopted many of the digital habits popular with younger consumers, but, at the end of the day, they reach for the remote control and settle in front of the TV.

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