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Your Client’s Brand and Offensive Content

Fri Apr 28, 2017

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offensive

The social media world may be all about celebrating free speech, but that doesn’t mean your clients want their ads to be associated with a video uploaded by jihadists.

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The Who and How of Online Radio Advertising

Wed Apr 26, 2017

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How often are consumers listening to online radio? Who is listening? How are they listening? Here are the answers to the big questions on online radio advertisers’ minds.

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Luxury Marketers to Target Consumers with More Digital Ads

Mon Apr 24, 2017

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luxury

Luxury marketers resisted digital marketing for years. These enterprises now know they need to follow their audiences online to stay relevant.

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Pharma and Health Care Ad Money Moving to New Online Formats

Fri Apr 21, 2017

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This year, reports mmm-online.com, 72% of marketers in the health care industry will spend more to promote their products. At the same time, these marketers are shifting where they spend their ad dollars.

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Video Advertising’s 3 Biggest Challenges and How to Handle Them

Wed Apr 19, 2017

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242 video advertising decision-makers agree that ad experience is one of the biggest problems today’s video advertisers face. And that’s only the tip of the iceberg.

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49% of SMBs to Boost Digital Marketing This Year

Mon Apr 17, 2017

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Well over half of SMBs believe their revenue will grow in 2017. To make that growth a reality, 49% of SMBs will shift additional funds into their advertising and marketing efforts. That’s the bottom line from Clutch’s 2017 Small Business Digital Marketing Survey.

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Why Your Clients Should Buy Digital Directly From You

Fri Apr 14, 2017

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Display ads purchased through programmatic means ads are particularly vulnerable to trouble. Either, they appear on a part of the page where nobody can see them, or the reported views are connected to bots.

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Existing Customers are 50% More Likely to Try New Products

Thu Apr 13, 2017

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customer

Your prospects and clients may want to run ad campaigns to pull in new customers, but at some point, you should talk with them about marketing programs to sell more to existing customers.

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Interactive Email: How to Increase Unique Clicks by 18.3%

Wed Apr 12, 2017

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Are your clients not getting the click ratio they continue to hope for on their email marketing campaigns? Fear not, there is a growing alternative to dull traditional emails!

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