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How to Help Your Clients Cash in with Mobile Apps

Fri Jan 20, 2017

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apps

Small businesses have been told they need to engage consumers on a personal and digital level. With consumers spending increasing amounts of time on their smartphones, mobile apps could be the way to their hearts and their wallets.

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Digital Formats Scored Over 14% of Political Ad Spending

Thu Jan 19, 2017

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voteballot

There was no shortage of predictions about how political ad spending would play out in the most recent election cycle. The actual spending patterns show unexpected changes and are important to relay to clients who are already planning ad campaigns to sway voters on this year’s elections and referendums.

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AdMedia Partners: Mobile Marketing to Grow Over 10% this Year

Wed Jan 18, 2017

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mobileapps

AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.

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How to Find Media Sales Opportunity in the Health Care Market

Fri Jan 13, 2017

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doctorteen

One out of every 6 dollars spent in the U.S. is related to health care products or services. Your clients can tap into this spending by promoting available treatments and services, especially for the top 20 health problems in the U.S.

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Top Secrets for Targeting Gen Z

Thu Jan 12, 2017

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Gen-Z

If your clients are among the many marketers who put all consumers under age 35 into one group, it’s time to give them a wake-up call. Members of Generation Z have money to spend and they don’t shop the way millennials do.

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Are You Helping Your Clients Target Niche Audiences with VOD?

Mon Jan 9, 2017

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smartphone

Kantar Media has published its projections of several important trends that will impact TV station operators and ad sales. This report addresses questions that media salespeople may encounter as they pitch their stations and formats this year.

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B2B Marketers to Boost Email, Online Video Marketing in 2017

Fri Jan 6, 2017

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email

If we could watch the kinds of searching B2B marketers do, we might also be able to predict, in real-time, which topics are on their minds. That kind of thinking is behind the Top 10 Marketing Trends for 2017: An Intent Monitoring Study recently released by True Influence.

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Digital will Transcend Linear TV’s Ad Spend in 2017

Wed Jan 4, 2017

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tabletuser

According to predictions by WPP’s GroupM and IPG’s Magna, 2017 will be the year linear TV is transcended by digital in global ad spending.

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TV Remains Tops for Consumer Media Time

Fri Dec 30, 2016

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tvgroupview

When consumers want a little downtime, they turn to TV more than other media formats. This news is from eMarketer which is out with another study on exactly how much we engage with media.

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