Small businesses have been told they need to engage consumers on a personal and digital level. With consumers spending increasing amounts of time on their smartphones, mobile apps could be the way to their hearts and their wallets.
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Thu Jan 19, 2017
There was no shortage of predictions about how political ad spending would play out in the most recent election cycle. The actual spending patterns show unexpected changes and are important to relay to clients who are already planning ad campaigns to sway voters on this year’s elections and referendums.
Wed Jan 18, 2017
AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.
Fri Jan 13, 2017
One out of every 6 dollars spent in the U.S. is related to health care products or services. Your clients can tap into this spending by promoting available treatments and services, especially for the top 20 health problems in the U.S.
Thu Jan 12, 2017
If your clients are among the many marketers who put all consumers under age 35 into one group, it’s time to give them a wake-up call. Members of Generation Z have money to spend and they don’t shop the way millennials do.
Mon Jan 9, 2017
Kantar Media has published its projections of several important trends that will impact TV station operators and ad sales. This report addresses questions that media salespeople may encounter as they pitch their stations and formats this year.
Fri Jan 6, 2017
If we could watch the kinds of searching B2B marketers do, we might also be able to predict, in real-time, which topics are on their minds. That kind of thinking is behind the Top 10 Marketing Trends for 2017: An Intent Monitoring Study recently released by True Influence.
Wed Jan 4, 2017
According to predictions by WPP’s GroupM and IPG’s Magna, 2017 will be the year linear TV is transcended by digital in global ad spending.