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Are Your Hotel Clients Promoting These Amenities to Snag Customers?

Wed Mar 22, 2017

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Hand of a businessman using a hotel bell

When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?

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Why Your Clients Should Add Coupons to Their Promotional Mix

Fri Mar 17, 2017

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coupon

The recently published 2K17 Coupon Intelligence Report from Valassis reveals that print remains the coupon format of choice for consumers. But the report points out a noticeable shift from previous years.

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Use These Ad Strategies to Help Your Furniture Retailers

Thu Mar 16, 2017

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furniture

In its State of Advertising report, Home Furnishings Business discusses strategies smaller furniture retailers should be taking to promote their businesses in today’s new digital climate. Reps should share these tips with retailers to boost client loyalty and revenue.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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How to Improve Search Ad Effectiveness

Mon Mar 13, 2017

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search

Few digital formats are less understood than search. A new paper published by Michael Luca, an assistant professor at Harvard Business School, and Daisy Dai, a professor at Lehigh University, answers all of the questions about search that you’ve been afraid to ask.

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Help Your Clients Lay the Groundwork for a Winning Holiday Season

Fri Mar 10, 2017

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Online during holiday downtime

Your clients are still probably assessing the successes and failures they experienced during the 2016 holiday shopping Online during holiday season. As the latest eMarketer findings show, it’s never too early to set a holiday marketing plan in motion.

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SMBs to Boost 2017 Ad Spending

Thu Mar 9, 2017

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bookstore

In its most recent Local Commerce Monitor, BIA/Kelsey reports that Plus Spender SMBs are poised to increase ad spending this year. These marketers are now using nearly 21 different media platforms to promote their products and services.

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Paid Search Spend Rose by Double Digits at the End of 2016

Wed Mar 8, 2017

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search

In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.

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SMI: TV and OOH Take Dollars from Digital

Tue Mar 7, 2017

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saleschart2

Standard Media Index (SMI), today unveiled updated figures for January 2017. For the second month in a row, advertising spend on digital platforms only saw single digit growth compared to the same time period in 2016.

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