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Flyers, Retailer Emails Drive Holiday Sales

Fri Oct 20, 2017

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holiday

The four-day period that encompasses Thanksgiving weekend continues to drive the holiday shopping season. At least 11.5% of all holiday-related purchases will happen online, but shoppers continue to go to their favorite stores to hunt for deals. Your clients should be buying ads now in preparation for the busy Thanksgiving weekend.

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Marketers to Update Ad Campaigns to Connect with Do-It-For-Me Millennials

Thu Oct 19, 2017

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millennials

To intrigue today’s young buyers, marketers have used tactics like social selling to show their responsible side, which often results in greater loyalty and higher sales. As millennials age and engage in more ‘adulting,’ marketers have found another way to appeal to this group.

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What We Can Learn From the Past Year’s Video Advertising

Wed Oct 18, 2017

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Within just this past year, video ad views have shot up 17% and video starts increased by 26 percent.

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60% of Consumers Say TV is Most Entertaining Ad Format

Mon Oct 16, 2017

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entertaining

While consumers agree that TV ads are the most entertaining, they also rate them as highly intrusive. Morning Consult’s new study contains everything your clients need to know about consumer attitudes regarding advertising in all formats.

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80% of Marketers Now Using Attribution on Some or All Campaigns

Fri Oct 13, 2017

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attribution

The marriage of big data and digital advertising should be able to deliver accurate attribution statistics for media buyers. With so many digital channels now available, your clients want to know if they should put more money into email or if they would reach more consumers with a video ad campaign.

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Marketers to Buy Media Space Aligned with Brand-Safe Content

Thu Oct 12, 2017

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brand-safe

Brand equity takes a long time to establish. Yet in the space of a few minutes, the investment your clients have made can be eroded when their ads appear next to offensive or objectionable content.

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Advertising Basics You Need to Know for the 2017-2018 TV Season

Wed Oct 11, 2017

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Here’s what your TV advertising clients need to know as you head into the new 2017-2018 television season.

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TV Predicted to be the Media Winner in 2018 Midterm Election Cycle

Mon Oct 9, 2017

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election

It’s not too early to start thinking about midterm elections. In 2018, Democrats will try to regain control of Congress by winning seats, while Republicans will try to hold onto their slim margin of power.

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Successful B2B Operators Spend 40% of Marketing Budget on Content

Fri Oct 6, 2017

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content

B2B operators have been busy refining their content marketing strategy this year. As they see the improved ROI from their focused efforts on content, the vast majority of B2B companies will expand their use of the format in 2018.

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