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BIA/Kelsey: National Brands to Increase Local Ad Spending

Thu Jun 1, 2017

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local

The Win of Going Local, a BIA/Kelsey report produced with Mediamax network, lists the ways local media sales reps can tap into the increased national ad money that is targeting the local market.

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TV, Search and Social: An Unbeatable Advertising Alliance

Wed May 31, 2017

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Although TV advertising does well on its own, your clients probably aren’t making the most of their advertising unless they have multiple mediums supporting each other.

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E-Commerce Now Accounts for 20% of Discretionary Spending

Fri May 26, 2017

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discretionary

If your clients are still hesitating to take the e-commerce plunge, share the statistics from comScore’s State of the U.S. Online Retail Economy report with them and then encourage them to increase their advertising.

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44% of Consumers Prefer Digital Streaming Ads to Traditional TV Ads

Thu May 25, 2017

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streaming

A new IAB study reveals a significant change in the number of consumers who are ‘mostly’ watching streaming digital video. This change has big implications for your advertisers.

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Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

Wed May 24, 2017

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If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Do Your Clients Know These Email Marketing Secrets?

Mon May 22, 2017

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email

Yes Lifecycle Marketing has released a new benchmark report showing the importance of new subscribers and triggers in email marketing campaigns. If you want to know which day of the week your clients should release their campaigns, read on.

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Brand Building, Content Marketing Top Priorities for B2B

Fri May 19, 2017

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content

The new 2017 Digital Trends in B2B report, jointly published by Econsultancy and Adobe, reveals that 58% of B2B marketers will spend more money on content marketing this year.

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How to Raise Your Client’s SEO Rank to Position 0

Thu May 18, 2017

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search

Many of your clients likely suspect they just need to trust the wizard behind the curtain to make SEO work. With these tips from Brian Patterson, you can sell yourself as the wizard.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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