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SMI: TV and OOH Take Dollars from Digital

Tue Mar 7, 2017

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saleschart2

Standard Media Index (SMI), today unveiled updated figures for January 2017. For the second month in a row, advertising spend on digital platforms only saw single digit growth compared to the same time period in 2016.

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Attribution 101

Mon Mar 6, 2017

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stevewhite

For as long as advertising has existed, businesses have struggled with connecting the dots between advertising dollars spent and the return on that investment. As technology has advanced, attribution models have developed and have become much more precise and workable.

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CMO Survey: Small Increase in Traditional Ad Spend Projected

Thu Mar 2, 2017

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Modern business concept

The latest CMO Survey, produced in conjunction with Dr. Christine Moorman, indicates businesses, on average, will spend up to 10.9% more on marketing in the next 12 months. Survey participants also noted, for the first time in years, their intent to purchase more traditional advertising.

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91% of Millennials Readily Switch to Cause-Associated Brands

Wed Mar 1, 2017

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computerlaughing

Instead of basing digital advertising around why the customer needs your products, have you ever considered twisting your pitch to showcase how the customer’s purchase can help others?

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64% of “Pessimistic” Shoppers Rely on Advertising Circulars

Mon Feb 27, 2017

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circulars

The growing sense of economic well-being won’t change the kind of behaviors most consumers learned during the Great Recession: there’s no need to pay extra for a product when they don’t have to. Ads that emphasize deals and private label savings will continue to drive sales.

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46% of SMBs to Launch New Advertising in 2017

Fri Feb 24, 2017

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smallbusinesscandystore

The results of the 2016 Year-End Economic Report from the National Small Business Association show small businesses have an optimistic outlook for 2017.

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Pitch Reputation Management, Branding Campaigns To Improve Your Clients’ Outcomes

Thu Feb 23, 2017

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reputationmanagementhealthcare

Are your clients fortunate enough to be operating in an industry that enjoys a favorable reputation with the public? If not, a branding campaign to improve image may be in order.

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Easy Search Functions: the Way to Keep 73% of Consumers Returning

Wed Feb 22, 2017

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emailperson

73% of consumers in the U.S. say that they’ll probably leave a retail site if it doesn’t have good search results.

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Social Media ROI is a Red Flag for 59% of Inc. 500 Firms

Mon Feb 20, 2017

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socialnetworkuser

Researcher Nora Ganim Barnes, Ph.D. at University of Massachusetts Dartmouth has tracked the social media use of Inc. Magazine’s top 500 firms for 10 years. The results of this year’s survey shows that while these business owners believe social channels will give them the customer management relationships they want, concern is growing about ROI and […]

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