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Text Ads Still Reign for PPC Marketers

Thu Oct 5, 2017

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text

Whether businesses are spending $50,000 or $5 million a month on PPC advertising, they need to stay current with the latest trends. Hanapin Marketing’s The State of PPC 2017-2018 survey shares what advertisers and agencies are saying about their future spending plans.

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Advertising to Hispanics and African Americans via the Radio

Wed Oct 4, 2017

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The Nielsen Company found that Hispanic and African American listeners now comprise 1/3 of listeners, and that amount is only on the rise.

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Private Label CPG Marketers to Change Advertising

Mon Oct 2, 2017

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brand

During the recession, consumers shifted their CPG spending to private label brands, primarily to save money. How are well-known CPG brands faring this year? The Integer Group took a look and has the following advice for your clients.

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Despite Concerns, Marketers to Drive 21% Increase in Digital Ad Spending

Fri Sep 29, 2017

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digital

The anticipated 4.4% rise in ad spending will largely be driven by digital which will experience a 21% boost this year. There are warning signs, however; that marketers are growing less content with digital.

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How Easy Is It for Your Clients To Buy Cross-Channel From You?

Thu Sep 28, 2017

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cross-channel

Analysts say if media companies want to maximize the value of the ad space they are selling, they need to make it easier for clients to buy traditional and digital at the same time.

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What Digital Media Sales Reps Can Learn from Google and Facebook

Wed Sep 27, 2017

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What media sales reps can learn from the giants of the digital advertising world in order to sway marketers to advertise on your sites instead.

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Your Clients Want Help with Media Mix

Fri Sep 22, 2017

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media-mix

Pity your poor marketers. They are trying to make the best decision regarding their media mix in an environment that’s now chock full of advertising possibilities.

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Should Your Clients Increase Leaderboard Display Ad Spending?

Thu Sep 21, 2017

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Do your clients have an idea of how well their display ads are doing? They, and you, should be aware of what’s happening in the display ad space this year.

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Should Auto Dealerships be Using More Desktop or Mobile?

Wed Sep 20, 2017

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As of 2016, this industry officially contributed more of its digital ad spending to mobile than desktop/laptop for the first time. However, is this the best move for auto advertisers?

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