Marketers are funneling more money into digital channels. The problem, finds Boston Consulting Group, is these businesses lack the expertise to carry out their digital aspirations.
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Thu Apr 6, 2017
New research from Forrester, paid for by Microsoft Bing and Catalyst, show marketers can improve their ROI on their search budget by changing their planning process. The same research also shows that businesses are having trouble using data to develop sound marketing strategies.
Wed Apr 5, 2017
Which products are the best to advertise online versus in the brick and mortar store?
Fri Mar 31, 2017
If your clients haven’t been asking you about influencer marketing strategies, they soon might be. Bloglovin’ recently conducted a survey about influencer campaigns.
Thu Mar 30, 2017
Local franchisees can be a steady source of business for media sales reps. These small business owners have plenty of support and coaching from their parent organizations. They are required to spend specified levels of revenue on local advertising. And, when there are enough franchisees from one company in a market, they often form buying […]
Wed Mar 29, 2017
There are so many industries using this medium, but which one dominates email advertising?
Mon Mar 27, 2017
If your prospects and clients want to stay relevant online, they need to work on their websites constantly. Better yet, they could hire you to manage the messy process of SEO and content creation.
Wed Mar 22, 2017
When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?
Fri Mar 17, 2017
The recently published 2K17 Coupon Intelligence Report from Valassis reveals that print remains the coupon format of choice for consumers. But the report points out a noticeable shift from previous years.