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Here’s the Info You Need to Master Mobile Email Advertising

Wed Aug 2, 2017

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Nearly 50% of the entire world (3.7 billion people) uses email and 44% own a smartphone. Let’s dig deeper in how to make the most of this.

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20% of Digital Marketers to Start Buying Traditional Media

Mon Jul 31, 2017

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traditional

Marketers remain committed to increasing their spending on digital ad formats. Once recent survey of small business owners and employees finds that traditional media may be poised to recapture some lost ad revenue.

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New Local Opportunity: Capturing Local Audience Data

Fri Jul 28, 2017

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local

One way for local media companies to compete against tech giant is to sell local audience data to SMBs, say experts who recently gathered at an industry event.

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Steer Your Clients Away from These Paid Search Mistakes

Thu Jul 27, 2017

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search

If your B2B accounts are getting ready to start a PPC program, help them avoid the mistakes outlined by Pauline Jakober in her recent searchengineland.com post.

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The Email Tactic that Increases Revenue by 17% or More

Wed Jul 26, 2017

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In a world of crammed email inboxes, how do your clients make their emails stand out above the crowd?

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Magazine Publishers to Snag More Digital Video Ad Money

Fri Jul 21, 2017

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video

Magazine publishers are exploring a range of new revenue streams. The most promising strategy may be all about digital video, but a Wall Street Journal article cautions that the shift will pose both opportunities and challenges.

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BIA/Kesley: Direct Mail Remains Dominant Local Ad Market Format

Thu Jul 20, 2017

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mail

BIA/Kelsey has just issued its mid-year forecast. The firm’s analysts anticipate slightly less ad spending than they had originally forecast. Here are the details regarding local market ad spending.

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Making the Most of Mobile: Digital Video’s Most Popular Medium

Wed Jul 19, 2017

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Mobile now makes up 56.5% of video plays, which is an increase of 2.2% from Q4 2016, but that’s not even digital video’s biggest surprise this quarter.

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PwC: Consumers to Shift Entertainment, Media Spending to New Digital Platforms

Mon Jul 17, 2017

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entertainment

As new sources of entertainment become available, consumers are reviewing how to spend their time and money. PwC has released its 18th Global Entertainment and Media Outlook report which projects consumer spending on 17 entertainment categories for the next five years.

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