A new annual survey shows while media sales/executive managers are optimistic about big sales growth this year, the pressures of churn and corporate goals for 2016 are placing maximum stress on sales teams.
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Tue Apr 19, 2016
Wed Mar 30, 2016
In the 7th annual State of Media Sales survey, respondents made it clear that they think and feel positive about revenue for 2016! In regard to the sales survey takers are responsible for, 41.5% forecast revenue to increase 1%-5% for the calendar year 2016, versus the calendar year 2015. The study specifically excluded any political […]
Tue Apr 21, 2015
New State of Media Sales™ survey by Sales Development Services shows sales staff and advertiser churn threatens gains
Fri Apr 17, 2015
Media sellers everywhere are jumping ship and moving on to the next best job in sales as fast as you can say, “But what about your commission?!?!” I think we all know these job hoppers firsthand, and we’ve worked with what seems like a merry-go-round of sales talent. Turnover is a very real problem
Wed Apr 15, 2015
The April 2015 edition of Media Sales Monthly looks at the 2015 State of Media Sales, optimization for your banner ads, and mistakes in sales negotiations.
Wed Mar 25, 2015
Earlier this month, our new white paper The State of Media Sales 2015 pointed out that 68% of media sales professionals expect to find their best opportunity in the health care category. The latest research from BIA/Kelsey supports this finding and indicates the local health care advertising market will be worth $10.9 billion this year.
Fri Mar 6, 2015
77% of media sales and executive managers believe it has gotten even harder to “hire quality salespeople” than it was just a year ago. When I presented this finding at a conference recently, a question came from the audience – and it was one most of us have asked ourselves.
Thu Feb 5, 2015
To ensure a smooth transition after a star salesperson leaves, sales managers must be ready to guide clients and prospects through the personnel transition.