Persistence in sales eventually pays off – and for Edward Emanuel, account executive for WCBD in South Carolina, it paid off in a $9,600 12-month mobile campaign for a new client with the help of AdMall PRO’s Digital Audit tool.
Digital Audit is a tool that performs a real-time data capture of an advertiser’s online presence. The tool allows you to see a client’s or prospect’s digital presence across all online platforms and social networks. Digital Audit then provides a Digital Opportunity Score, which is an indication of the business’s digital spending potential.
Emanuel has been using AdMall for nearly 3 years, and tried out the Digital Audit as soon as it was introduced. He had been trying to get an appointment with the owner of a local consignment franchise for the past couple of years.
“I would reach out to her periodically, but she always told me she just didn’t have the budget for advertising,” he explained.
When Emanuel emailed her an idea for a mobile campaign for the Millennial audience she was targeting, she agreed to see him. He conducted a Digital Audit for her business during the appointment.
“I was able to show her where the other franchisees were using online display along with the actual creative shown in the Digital Audit,” he said. “She quickly pointed out that one of the franchises whose ad showed up in the audit was one of the top-grossing stores in the company. She said, ‘If this lady’s doing it, I want to do it!’ That alone practically sold the campaign.”
The client also appreciated the SEO and Facebook selling points Emanuel brought up in the Digital Audit. “She was excited to get started with a digital marketing campaign right away, including Facebook,” he recalled.
Digital Audit reveals your prospects’ online presence
Emanuel used AdMall PRO’s Digital Audit to show his prospect where other franchise stores were advertising online. In addition to showing your advertisers their online presence, you can also reveal what their competitors are doing online – in the areas of local search, display, SEO, social, and incoming web traffic.
To see how a Digital Audit works, watch this 15-second video.
Edward Emanuel of WCBD is one of the Sell Smarter Award recipients for the 2nd quarter, 2014.