Mon Feb 20, 2017

Jeffrey Gitomer

Really, “close” the sale? Eh, no Sparky. It’s “earn” the sale.

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It never ceases to amaze me how many people still ask me, “What’s the best way to close a sale?” Other than cold calling and finding the pain, this is one of the biggest misconceptions in sales.

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Fri Feb 17, 2017

Kathy Crosett

RSWUS: Marketer Ad Spending Plans at 7-Year High

Graphs, magnifier and pen.

87% of business owners will invest ‘somewhat or significantly’ in their operations this year. At the same time, 67% of businesses will increase their ad spending ‘somewhat or significantly,’ and that number is at a 7-year high, according to the 2017 RSWUS New Year Outlook Survey.

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Fri Feb 17, 2017

Rachel Cagle

3 Tech Support Tools that Hold the Keys to Customer Service

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In most customer service cases, clients may as well be interacting with machines. So, what can salesmen learn from popular tech support tools about the service they give?

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Thu Feb 16, 2017

Kathy Crosett

Regalix: Blogs Posts, Videos Are Must-Haves for B2B Content Marketing

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In the increasingly competitive marketplace, businesses must capture a prospect’s attention before someone else does. For many businesses, adjusting content marketing formats and channels may be the key to success.

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Thu Feb 16, 2017

Jill Konrath

3 Sales Follow-Up Strategies to Replace “Touching Base”

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To keep sales momentum alive, you need to provide value on every interaction — even a quick follow-up call. That means you need to rethink your entire callback strategy. Here are three approaches that have worked for me:

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Wed Feb 15, 2017

Rachel Cagle

TV Advertising: the Medium That Can Drive an 87% Boost in Search

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With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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Wed Feb 15, 2017

Jessica Helinski

Shake Up the Structure of Your Next Sales Pitch

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If you aren’t happy with the results of recent pitches, consider switching up the narrative. That’s the advice from Bob Apollo, which he shares in a post for CustomerThink.com.

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Tue Feb 14, 2017

Courtney Huckabay

Video! Mobile, Mobile, Mobile … and Cold Calls!

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This month we learn about potential mobile + social growth in 2017, mobile app development and what NOT to say on cold calls.

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Tue Feb 14, 2017

Jessica Helinski

How to Use the “Curiosity Gap” To Make the Sale

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Piquing a prospect’s curiosity could catch you the sale, but do you know how to use the “curiosity gap?” If not, you may want to keep reading to learn how certain techniques can intrigue prospects just enough to boost their engagement.

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