Mon Apr 24, 2017

Kathy Crosett

Luxury Marketers to Target Consumers with More Digital Ads

luxury

Luxury marketers resisted digital marketing for years. These enterprises now know they need to follow their audiences online to stay relevant.

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Fri Apr 21, 2017

Kathy Crosett

Pharma and Health Care Ad Money Moving to New Online Formats

This year, reports mmm-online.com, 72% of marketers in the health care industry will spend more to promote their products. At the same time, these marketers are shifting where they spend their ad dollars.

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Fri Apr 21, 2017

Rachel Cagle

Digital vs. Human Customer Service: Who is the Victor?

We live in a digital age, there’s no denying that, but it still seems as if every customer service article you read is telling you to keep your service humanized. Which should you use?

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Thu Apr 20, 2017

Kathy Crosett

Do Your Clients’ Ads Make Their Products Sound Small?

sound

All too often, marketers overlook the impact of sound. If your clients are selecting voice talent or specific music because of their personal preferences, they could be making a big mistake.

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Thu Apr 20, 2017

Debra Calvert

Overcoming Sales Objections Is Easier than You Think

objections

We dread them. We dodge them. We deny, debate and discourage them. What would happen if, instead, we genuinely appreciated our buyers’ objections?

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Wed Apr 19, 2017

Rachel Cagle

Video Advertising’s 3 Biggest Challenges and How to Handle Them

242 video advertising decision-makers agree that ad experience is one of the biggest problems today’s video advertisers face. And that’s only the tip of the iceberg.

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Wed Apr 19, 2017

Jessica Helinski

Make the Most of These Common Conference Frustrations

It’s conference season, and there are some great opportunities for sales reps to learn, grow, and network at these events. Unfortunately, there will also be some frustrating moments.

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Tue Apr 18, 2017

Courtney Huckabay

Video! Automotive Co-op Win + a Theatre’s Mobile Campaign

Hi. I’m Doug Lessells. On behalf of everyone at AdMall, we welcome you to the fourth Quarter 2016 Sell SMARTER! Awards – where we honor excellence in media SALES.

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Tue Apr 18, 2017

Jessica Helinski

Social Media Best Practices for Sales Reps

Social media is a necessary tool in today’s sales world. Unfortunately, misconceptions about proper use abound. It’s important that salespeople know when and how to use social media to communicate with clients and prospects.

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