Thu Aug 17, 2017

Kathy Crosett

Improve Your Email Writing Skills with These Tips

email

In this era of how-to videos, you may be surprised to learn that old-school email is the path to nurturing prospects as they move through the sales funnel. If you’ve never thought of yourself as a strong writer, it’s never too late to develop your skill.

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Wed Aug 16, 2017

Rachel Cagle

Out-of-Home TV Viewing Provides Boost to Advertisers

We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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Wed Aug 16, 2017

Jessica Helinski

Sales Reps: “Awkward Silences” Are Your Friends

Successful sales conversations don’t always flow seamlessly. While you may panic at the thought of “awkward silences,” they actually can be a good thing.

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Tue Aug 15, 2017

Courtney Huckabay

NEW VIDEO! Killer Closes; ROI on Video

Hello there, and WELCOME to the August 2017 edition of Media SALES Monthly. In its latest midyear report, MAGNA reports that 2017 U.S. advertising sales is expected to grow by 1.6% to $185 billion.

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Tue Aug 15, 2017

Chris Orlob

The Science of Winning Sales Conversations

sales conversation

Every word spoken can change the results of the sales conversation. How, and for how long, you and your prospect talk about something make all the difference.

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Mon Aug 14, 2017

Kathy Crosett

Your Clients Should Steer Their Social Activism Away From These Topics

activism

In an era of increasingly divisive politics, should your clients tread a bit more carefully when proclaiming their support for popular issues and causes? Here’s what the experts say.

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Mon Aug 14, 2017

Jeffrey Gitomer

How Have You Progressed Since the Third Grade?

buy

I’ve been a professional writer and professional speaker for 20 years. But like you, I’ve been an amateur since the third grade when I talked about what I did on my summer vacation.

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Fri Aug 11, 2017

Kathy Crosett

Car Dealerships Driving Demand for Digital

auto-dealer

Auto dealers and manufacturers are following the general trend of shifting more ad money into digital formats. In fact, well over half of auto dealer ad spending is now digital, according to Borrell Associates

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Fri Aug 11, 2017

Rachel Cagle

3 Tips for Intelligent Risk-Taking

Risks are often something that is associated with reckless behavior, but maybe risk-taking is just viewed negatively because the general consensus is that it’s safer to remain in one’s comfort zone.

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