Mon Oct 9, 2017

Kathy Crosett

TV Predicted to be the Media Winner in 2018 Midterm Election Cycle

election

It’s not too early to start thinking about midterm elections. In 2018, Democrats will try to regain control of Congress by winning seats, while Republicans will try to hold onto their slim margin of power.

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Mon Oct 9, 2017

Jeffrey Gitomer

Got Negotiations? Why? Who wins?

objection

People are always asking me to conduct a class or write a book about negotiation. And my statement to them is: Why? Negotiation is 100% about price.

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Fri Oct 6, 2017

Kathy Crosett

Successful B2B Operators Spend 40% of Marketing Budget on Content

content

B2B operators have been busy refining their content marketing strategy this year. As they see the improved ROI from their focused efforts on content, the vast majority of B2B companies will expand their use of the format in 2018.

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Fri Oct 6, 2017

C. Lee Smith

Improving Your Culture is Not Just a Priority, It Must Be an Obsession!

culture

One of my employees asked me, “Lee, why do you OBSESS over culture?” I think the culture here is pretty great!”  “Well, the culture here is pretty great BECAUSE I obsess over it!” I told her.

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Thu Oct 5, 2017

Kathy Crosett

Text Ads Still Reign for PPC Marketers

text

Whether businesses are spending $50,000 or $5 million a month on PPC advertising, they need to stay current with the latest trends. Hanapin Marketing’s The State of PPC 2017-2018 survey shares what advertisers and agencies are saying about their future spending plans.

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Thu Oct 5, 2017

Kathy Crosett

Top Hacks to Gain Control of Your Sales Conversations

conversation

If prospects and clients are constantly interrupting you and derailing the sales conversation, it’s time to take charge. Here’s how.

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Wed Oct 4, 2017

Rachel Cagle

Advertising to Hispanics and African Americans via the Radio

The Nielsen Company found that Hispanic and African American listeners now comprise 1/3 of listeners, and that amount is only on the rise.

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Wed Oct 4, 2017

Jessica Helinski

Do You Believe These “Dangerous” Sales Myths?

Salespeople may be making mistakes, or missing opportunities, by believing common sales myths. Blindly believing these myths won’t do you any good, as HubSpot writer Tony Hughes explains in a recent article.

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Tue Oct 3, 2017

Courtney Huckabay

Mapping Secures $17,000 Cable Buy for Military Credit Union

Research Coordinator Marc Elmore had a hunch he could target niche customers for a military credit union in his region with AdMall in his arsenal. “They have a unique target for their advertising, which is often hard to find,” Elmore explained.

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