Thu Jun 15, 2017

Kathy Crosett

Mary Meeker: Mobile Ad Spend Has Room to Grow

digital

When Mary Meeker speaks, people listen. Here’s what she is saying this year about advertising and a couple of important industry verticals.

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Thu Jun 15, 2017

Kathy Crosett

How to Sell to the C-Suite

boss

It’s easy to freak out about the idea of sitting in front of the polished walnut desk that belongs to the top brass. Instead of letting the power title and upscale furniture rattle you, focus on what you need to do to win the business.

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Wed Jun 14, 2017

Rachel Cagle

And the Most Common Piece of Consumer Technology is…!

What media types should your clients be advertising through and which audience groups should they target with each?

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Wed Jun 14, 2017

Jessica Helinski

How to Craft Your Own Engagement Strategy

Engaging the prospect is likely on your to-do list, but do you really know how to do this? Your engagement strategy is vital to success, and many reps don’t even have a set strategy.

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Tue Jun 13, 2017

Courtney Huckabay

VIDEO! Mobile Ad Growth, Successful SEO Tactics, LinkedIn for Prospecting

48% say relevant content creation is THE most difficult SEO tool to conquer. Start pitching your clients on your in-house EXPERTISE for tackling content creation projects.

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Tue Jun 13, 2017

Jessica Helinski

Explainer Videos: Why They Matter to Your B2B Sales

Do you have an “explainer video?” If not, you may be missing a great opportunity to boost sales! Video is now considered a game-changer for B2B sales, thanks to its ability to immerse buyers in a visual story.

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Mon Jun 12, 2017

Kathy Crosett

53% of Marketers to Connect Trade and Brand Budgets

trade

In an era when consumers are paying more attention to digital media and buying more products online, brands are looking for the best digital tools to improve the impact of their trade marketing investment. Sales reps can boost sales by encouraging clients to ask vendors to share the cost of local digital campaigns.

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Mon Jun 12, 2017

Jeffrey Gitomer

Depth of brand = depth of success. How deep is yours?

attitude

How deep is your brand? You can say anything you want about Amazon, but you cannot doubt the power and the depth of their brand.

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Fri Jun 9, 2017

Kathy Crosett

Direct Mail ROI Exceeds 18%

mail

If your clients are looking for a way to make their messages stand out, talk to them about direct mail.

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