Selling Is Like Dieting, There’s NO Quick Fix!

Thu May 18, 2017

Liz Wendling

You are either losing or gaining!fixes

There is no such thing as a quick fix for anything in life or business.

The sales world can be a lot like dieting and working out. Sales, like dieting and working out, takes dedication, commitment, discipline and knowing when you are off track. If you have tried every diet and none of them work, it is not the diet it is the dieter. I tell my clients if you tried every sales strategy and they did not work, it is not the strategy it is the person implementing the strategy. It is time for a new strategy that you can stay committed to that will produce results. It’s not what you do once in a while; it’s what you do day in and day out that makes the difference, says Jenny Craig

In sales and dieting; there is no easy fix for instant results, and most of the hard work is done when nobody is watching. If it were super easy to see results without lifting a finger than everyone would have the perfect body and a booming business.

In sales, like dieting if you buy into the belief that there is a new improved formula, you can have immediate results, be on the fast track to success and you never have to leave your office you will go right back to where you started. And probably off looking for the next quick fix after that one did not work. Stop the insanity.

When it comes to losing weight, people consider the various options available and choose the one with the best possibility of producing results. Sales are similar; you will want to select a sales strategy that will produce the best outcome for you and your business and stick with it.

Anyone can lose weight rapidly by eating nothing but cottage cheese and water and working out at 4 am, but that kind of commitment is impossible for most people. In a few weeks, you are back to overeating and sleeping in. Sales and being in business are no different. You can’t just pick up a book, go to one class or listen to a free seminar and expect to have a strategy that works and can use for the life of your business.

Do you know why every year there is a new diet that hits the marketplace and becomes the latest craze?

Because dieting is hard and consumers are hungry for the next quick fix and starving for an easy solution. Diet companies know this, so they serve up limitless new and improved options to get consumers interested. This applies to all businesses, but especially to those that are in sales. There is no shortage of sales books on the shelves as well. All are serving up the next quick fix and a fast track program to sales success.

Again, there is no such thing as a quick fix for anything in life or business.

The only tried and true fix is to create a strategy, make a commitment, do some heavy lifting and begin the hard work it takes to make your business thrive. I have worked with many business owners who claim they have tried everything to sell more and grow their business. They may have of tried everything but never stayed committed long enough to one strategy, and they were off to the next and next.

So, like dieting, make the right choices, take action every day, start the heavy lifting and begin the process of dedication, commitment, and discipline in your business. Just as a dieter that wants to get in the skinny jeans you have to picture what your business will look like when it is thriving. Call in the will power, be consistent, set realistic expectations, exercise your sales muscle and resist the temptation to cheat. If you want the help, just call!

Liz Wendling is the author of two books (and counting) — The Unstoppable Business Woman and Everyone Sells Something, a columnist for Colorado Biz Magazine, and one of the first nationally credentialed facilitators for Napoleon Hill Mastermind groups. Learn more at

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About Liz Wendling

Liz Wendling is a business consultant, sales expert and emotional intelligence coach. Liz shows you how to discover and design your own signature marketing and selling style. Her super powers are designing and customizing programs that inspire you to become more courageous and stronger in your sales, marketing and communication skills—online and offline.

View all posts by Liz Wendling