Tag Archives: Selling Advertising

Can You Guess Which Industry Has an Average Email Open Rate of 55.9%?

Wed Mar 29, 2017

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email2

There are so many industries using this medium, but which one dominates email advertising?

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Native Set to Capture Growing Share of Digital Display Ad Market

Fri Mar 24, 2017

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NATIVE ADVERTISING Laptop on table. Warm tone

Marketers are investing in native advertising in a big way. Here are the expected trends for the format in 2017, according to eMarketer.

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Magazine Audiences Turning to Mobile Editions

Thu Mar 23, 2017

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magazine

Data from the just-published Magazine Media 360° Brand Audience Report for 2016 shows consumers continue to turn to magazine content. In fact, for the measured brands in the report, a total of 132 magazine media brands, audiences increased by over 6.4% when compared to previous year data.

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Are Your Hotel Clients Promoting These Amenities to Snag Customers?

Wed Mar 22, 2017

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Hand of a businessman using a hotel bell

When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?

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TV Broadcasters Expect Higher Core Revenue in 2017

Mon Mar 20, 2017

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tvviewers

The TV ad business may be off to a slow start, but major broadcasters are expecting a small increase in core business for the year. In an article for TVNewsCheck, Dave Seyler summarized where TV stations expect to make their best ad sales this year.

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Why Your Clients Should Add Coupons to Their Promotional Mix

Fri Mar 17, 2017

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coupon

The recently published 2K17 Coupon Intelligence Report from Valassis reveals that print remains the coupon format of choice for consumers. But the report points out a noticeable shift from previous years.

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Use These Ad Strategies to Help Your Furniture Retailers

Thu Mar 16, 2017

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furniture

In its State of Advertising report, Home Furnishings Business discusses strategies smaller furniture retailers should be taking to promote their businesses in today’s new digital climate. Reps should share these tips with retailers to boost client loyalty and revenue.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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Help Your Clients Lay the Groundwork for a Winning Holiday Season

Fri Mar 10, 2017

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Online during holiday downtime

Your clients are still probably assessing the successes and failures they experienced during the 2016 holiday shopping Online during holiday season. As the latest eMarketer findings show, it’s never too early to set a holiday marketing plan in motion.

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