Tag Archives: Selling Advertising

Large Tech Companies Drive Huge Boost in Digital Advertising

Mon Aug 21, 2017

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tech

There was good and bad news in the most recent forecast issued by Brian Wieser, a senior research analyst for Pivotal Research Group. The good news is the ad market looks strong.

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Vendors Shifting More Coupons to Digital, Mobile Formats

Fri Aug 18, 2017

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coupon

Promotions in the form of coupons are a key strategy used by vendors to drive consumer traffic to retailer stores and online sites. Smaller companies, especially regional brands, can build sales by working with retail partners to develop coupon-based promotions.

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Your TV Advertisers Can Boost Reach With This Tactic

Thu Aug 17, 2017

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TV

Despite changing viewing habits, there is a way for your clients to make maximum impact with TV ad buys. New Nielsen research points to the positive gains a marketer can realize when TV ads are paired with Twitter.

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Your Clients Should Steer Their Social Activism Away From These Topics

Mon Aug 14, 2017

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activism

In an era of increasingly divisive politics, should your clients tread a bit more carefully when proclaiming their support for popular issues and causes? Here’s what the experts say.

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Nielsen: Baby Boomers Are Watching Nearly 7 Hours of TV Every Day

Fri Aug 4, 2017

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boomers

The newly released data from Nielsen shows a big difference between baby boomers and millennials in terms of TV viewing. You’ll want to check out some of these key statistics before making your next pitch to a client.

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How Health Care Marketers Should Connect with Hispanic Patients

Thu Aug 3, 2017

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Hispanic

Like any other consumers, Hispanics need health care services, but a recent Prophet survey finds 28% of these folks have trouble finding good insurance or locating a provider.

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Do Your Clients Know These New Logo Trends?

Mon Jul 24, 2017

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logo

While logos should be unique, they should also possess on-trend styles and colors. The experts at DesignShack.net have detailed the logo design trends that are hot in 2017.

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BIA/Kesley: Direct Mail Remains Dominant Local Ad Market Format

Thu Jul 20, 2017

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mail

BIA/Kelsey has just issued its mid-year forecast. The firm’s analysts anticipate slightly less ad spending than they had originally forecast. Here are the details regarding local market ad spending.

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PwC: Consumers to Shift Entertainment, Media Spending to New Digital Platforms

Mon Jul 17, 2017

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entertainment

As new sources of entertainment become available, consumers are reviewing how to spend their time and money. PwC has released its 18th Global Entertainment and Media Outlook report which projects consumer spending on 17 entertainment categories for the next five years.

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