Tag Archives: Selling Advertising

Local TV News Rules for 62% of Consumers

Mon Jun 26, 2017

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local

If your clients are asking about the power of TV when consumers are checking out developments in their city or town, the latest research from Videa has the answers they’re looking for.

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Zenith: U.S. Ad Spend to Grow 3.3% This Year

Thu Jun 22, 2017

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ad spend

Marketers are on track to spend $559 billion on paid advertising this year, a 4.2% increase over last year. In the U.S., the increase this year will be more like 3.3% and amount to $197 billion. Here’s what marketers will be buying.

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Consumers: Brands Shouldn’t Advertise Near Offensive Content

Mon Jun 19, 2017

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Earlier this month, in a widely reported move, both Delta and Bank of America pulled their sponsorship from the New York City-based Free Shakespeare in the Park production of Julius Caesar. Their response to a highly-charged situation reinforces the latest research from the CMO Council.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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53% of Marketers to Connect Trade and Brand Budgets

Mon Jun 12, 2017

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trade

In an era when consumers are paying more attention to digital media and buying more products online, brands are looking for the best digital tools to improve the impact of their trade marketing investment. Sales reps can boost sales by encouraging clients to ask vendors to share the cost of local digital campaigns.

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Direct Mail ROI Exceeds 18%

Fri Jun 9, 2017

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mail

If your clients are looking for a way to make their messages stand out, talk to them about direct mail.

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Local Markets Remain Strong for OOH

Thu Jun 8, 2017

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OOH

Just in time for the summer driving season, the Outdoor Advertising Association of America reports that marketers continue to buy out-of-home advertising at a steady pace.

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How Targeted Email Can Drive 27% of Your Client’s Revenue

Wed Jun 7, 2017

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Emailed-triggered purchases made up 27% of 1,000 U.S. companies’ store revenue during the last quarter of 2016. Do your clients know how to make the most of their campaigns?

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51% of Agencies, Marketers Say TV is Best for Reaching Baby Boomers

Mon Jun 5, 2017

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boomer

Baby boomers have adopted many of the digital habits popular with younger consumers, but, at the end of the day, they reach for the remote control and settle in front of the TV.

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