Tag Archives: auto dealers

BIA/Kelsey: Plus Spenders and Auto Dealers Make Lucrative Accounts

Mon Sep 11, 2017

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As you well know, some of your local SMBs believe that spending a healthy chunk of revenue on advertising will yield a high ROI. BIA/Kelsey analysts call these types of SMBs Plus Spenders.

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Auto Dealers to Drive Sales with More Digital Ads

Mon Jun 20, 2016

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auto-dealer

eMarketer is out with a new forecast about just how much of the typical auto dealer’s spending is going digital this year.

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Traditional Media Still Rules for Auto Dealers

Wed Feb 24, 2016

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Whether it’s the TV ad running during the local morning or evening newscast or an insert in the local newspapers, auto dealers know what sells cars. For many, traditional media formats are delivering results.

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How to Help Your Auto Dealer Clients Win with Social Media

Tue Apr 14, 2015

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Many local auto dealers don’t yet see the value in social media. If you’re selling digital services, this situation represents opportunity for you.

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71% of Auto Dealers Anticipate a Better or Much Better Year

Wed Jan 28, 2015

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auto-dealer

Auto dealer optimism is one of the leading indicators of the local advertising market. The new NADA Dealer Survey released this week should have local media sales reps cheering.

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Auto Dealers Refreshing Their Social Media Pages

Tue Mar 18, 2014

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Sure, social media’s important, but so are all the other digital marketing formats. That might be the typical excuse offered up by your busy auto dealer client if you’re trying to sell them social media services. If so, have them take a look at the Turning Social Feeds into Business Leads report published by the […]

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More Automakers Emphasize Gender in Marketing

Tue Sep 17, 2013

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2013 is shaping up to be one of the best years in recent memory for automakers and auto dealers. Spot shortages of popular vehicles in some markets are a distinct possibility. While automakers must be cheering this good news, they aren’t about to let their guard down. Plenty of competition remains in the marketplace. One […]

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Auto Dealers Targeting Recent College Grads

Fri Aug 2, 2013

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Are the Millennials finally ready for automobile ownership? Auto makers and dealers have been watching this generation, which has been slower than previous generations to get drivers’ licenses and purchase cars. These consumers seem to be happy living at home or in an urban area with access to public transportation. Auto industry marketers are hoping […]

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AdMall and Ad-ology Launch New Local Auto Dealer Market Share Reports

Mon Jul 22, 2013

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AdMall and Ad-ology Research have released a new line of Auto Dealer Market Share Reports, powered by Polk, to help local media sellers and marketers measure the impact of their local marketing and advertising efforts on sales without an expensive annual subscription.

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