Tag Archives: automotive

Auto Dealer Goes Commercial with $7,000 Direct Mail Campaign

Tue Jun 20, 2017

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Cars.com Account Executive Dianne Nelson had a car dealer in the Fort Worth, Texas area who was beginning to sell fleet vehicles, specifically cargo and passenger vans.

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BDN Steers Auto Dealer into Digital Success

Fri Nov 20, 2015

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The Bangor Daily News uses a team approach to proposal development for its advertisers. The Auto Sales Team had a local dealer who had been running only print ads with a declining spend for the past year. A competing media company controlled the dealer’s media buying and creative development.

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New! Digital Spending for Automotive, Display Ads Not Dead, the Sales Experience

Thu Jul 16, 2015

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The July 2015 edition of Media Sales Monthly looks at the BIA/Kesley analysis of automotive digital spending, digital display ads are still getting results, and the sales experience for a prospect.

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Q3 Spot TV Core Ad Market to Rise 3%

Wed Jun 17, 2015

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If you’re selling local TV, the details in the most recent TVNewsCheck report show you could be in for a strong third quarter this year.

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Your Local Auto Dealer is Ready to Buy $640K in Ads This Year

Tue May 19, 2015

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BIA/Kelsey predicts that the average dealership will buy up to $640,000 in advertising. In most markets, auto dealers are among the top 3 advertisers. That’s likely no surprise to you. But did you know that auto dealers will be adjusting how they spend their ad budgets this year?

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Digital to Account for Over 50% of Auto Advertising

Wed Nov 5, 2014

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Auto

Borrell Associates is out with a new report that predicts what’s in store for media companies as they continue to adjust to the digitization of their industry and for auto marketers as they face a new competitive landscape.

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Auto Dealers Conquesting with Paid Search

Tue Oct 21, 2014

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Earlier this month, we posted some top level data from Kantar Media about reduced ad spending during the first part of 2014. Advertising Age, in conjunction with Kantar Media, has provided detailed information in a report that shows exactly what’s happening in the auto ad spending sector and where to find the best media sales […]

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Auto Marketers Focused on Digital

Wed May 28, 2014

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Automotive marketers have long been leaders when it comes to ad spending. While auto industry ad spending may have slowed during the recession, manufacturers and dealers are increasing their budgets their year. They’re also changing strategies and plan to boost their digital presence. A new report from eMarketer projects that digital ad spending by auto […]

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Deep Linking Becomes Part of Auto Dealer Search Strategy

Wed Feb 19, 2014

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In the past few years, auto dealers have been shifting more of their digital marketing budgets to paid search. For many, this investment has paid off as consumers turn to their PCs, tablets and smartphones to shop for their next vehicle. LotLinx, a new search marketing service provider, thinks dealers could do even better by […]

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