Tag Archives: automotive

Should Auto Dealerships be Using More Desktop or Mobile?

Wed Sep 20, 2017

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As of 2016, this industry officially contributed more of its digital ad spending to mobile than desktop/laptop for the first time. However, is this the best move for auto advertisers?

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Car Dealerships Driving Demand for Digital

Fri Aug 11, 2017

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auto-dealer

Auto dealers and manufacturers are following the general trend of shifting more ad money into digital formats. In fact, well over half of auto dealer ad spending is now digital, according to Borrell Associates

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Auto Dealer Goes Commercial with $7,000 Direct Mail Campaign

Tue Jun 20, 2017

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Cars.com Account Executive Dianne Nelson had a car dealer in the Fort Worth, Texas area who was beginning to sell fleet vehicles, specifically cargo and passenger vans.

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BDN Steers Auto Dealer into Digital Success

Fri Nov 20, 2015

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The Bangor Daily News uses a team approach to proposal development for its advertisers. The Auto Sales Team had a local dealer who had been running only print ads with a declining spend for the past year. A competing media company controlled the dealer’s media buying and creative development.

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New! Digital Spending for Automotive, Display Ads Not Dead, the Sales Experience

Thu Jul 16, 2015

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The July 2015 edition of Media Sales Monthly looks at the BIA/Kesley analysis of automotive digital spending, digital display ads are still getting results, and the sales experience for a prospect.

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Q3 Spot TV Core Ad Market to Rise 3%

Wed Jun 17, 2015

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If you’re selling local TV, the details in the most recent TVNewsCheck report show you could be in for a strong third quarter this year.

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Your Local Auto Dealer is Ready to Buy $640K in Ads This Year

Tue May 19, 2015

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BIA/Kelsey predicts that the average dealership will buy up to $640,000 in advertising. In most markets, auto dealers are among the top 3 advertisers. That’s likely no surprise to you. But did you know that auto dealers will be adjusting how they spend their ad budgets this year?

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Digital to Account for Over 50% of Auto Advertising

Wed Nov 5, 2014

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Auto

Borrell Associates is out with a new report that predicts what’s in store for media companies as they continue to adjust to the digitization of their industry and for auto marketers as they face a new competitive landscape.

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Auto Dealers Conquesting with Paid Search

Tue Oct 21, 2014

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Earlier this month, we posted some top level data from Kantar Media about reduced ad spending during the first part of 2014. Advertising Age, in conjunction with Kantar Media, has provided detailed information in a report that shows exactly what’s happening in the auto ad spending sector and where to find the best media sales […]

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