Tag Archives: B2B

Brand Building, Content Marketing Top Priorities for B2B

Fri May 19, 2017

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content

The new 2017 Digital Trends in B2B report, jointly published by Econsultancy and Adobe, reveals that 58% of B2B marketers will spend more money on content marketing this year.

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VIDEO: Price Isn’t Top Objection, B2B Tactics, Show Customers Loyalty

Tue May 9, 2017

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Hello there, and WELCOME to the May 2017 edition of Media SALES Monthly.

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Have You Asked Who Else is Involved in the Purchase Decision?

Thu Apr 27, 2017

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decision

If you’re selling B2B products or services, you know you need to win over more than the primary contact you’ve been working with. To be specific, you need to get the green light from about 6.8 decision makers.

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Your Sales Approach: A Surprising Tip to Switch It Up

Tue Apr 25, 2017

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To stay competitive, salespeople must be willing to adapt to the changing buyer, who is more connected than ever. Likely, you will come across more prospects who have done their research, are informed and demand excellence.

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Original Content Pays Off for B2B Marketers

Mon Feb 6, 2017

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content

Content marketing is one way to snag attention, but repurposing someone else’s material isn’t going to cut it. A report by Clutch indicates the best way for a marketer to generate buzz is to produce original content.

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B2B Marketers to Boost Email, Online Video Marketing in 2017

Fri Jan 6, 2017

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email

If we could watch the kinds of searching B2B marketers do, we might also be able to predict, in real-time, which topics are on their minds. That kind of thinking is behind the Top 10 Marketing Trends for 2017: An Intent Monitoring Study recently released by True Influence.

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Email Marketing Remains a Star for B2B Customer Acquisition

Mon Dec 5, 2016

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email

In the new State of Pipeline Marketing Report, Bizible and its data partners define pipeline marketing. The report also touches on how B2B operators are using specific formats and on opportunities for those who sell marketing services.

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70% of B2B Marketers to Boost Programmatic Ad Spend

Mon Nov 21, 2016

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programmatic

A new report from Dun & Bradstreet – Programmatic Advertising and The B2B Marketer – outlines the challenges B2B operators face when buying through programmatic. Media reps should be ready to answer questions on programmatic from the many B2B marketers who find the process confusing.

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39% of B-to-B Operators to Increase Content Marketing Budgets Next Year

Wed Oct 12, 2016

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blogger

B-to-B advertisers are formalizing their content marketing process and deciding which formats are delivering results. The Content Marketing 2017 Benchmarks, Budgets and Trends report from the Content Marketing Institute also reveals how much B-to-B marketers will be spending to reach their target audience in the coming year.

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