Tag Archives: banner ads

Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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And $32.17 billion goes to…Digital Display!

Tue Jan 12, 2016

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If you have digital ad space to sell, make sure you feature it in your sales presentation! Because in 2016, digital display ad spending will surpass digital search for the first time, accounting for 47.9% of digital spending!

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April Video: Better Banner Ads, Better Negotiations

Wed Apr 15, 2015

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The April 2015 edition of Media Sales Monthly looks at the 2015 State of Media Sales, optimization for your banner ads, and mistakes in sales negotiations.

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Banner Ads Represent 27% of Requested Mobile Impressions

Thu Mar 12, 2015

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Mobile display ads have been seeing their performance numbers grow and that trend holds true for Q4 of 2014.

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3 Superpowers of Banner Ads

Thu Feb 19, 2015

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It’s a bird! It’s a plane! No…It’s a banner ad! And, it’s here to save your clients’ digital campaign! If you’ve measured banner ad success solely on click-through rates in the past, you may not be convinced, but banner ads have hidden superpowers!

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Buh-Bye Banner Ads: Click on THIS

Mon Mar 3, 2014

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Ah, the banner ad. That ancient artifact guiding us like a shining beacon in the night along the information superhighway we used to call the World Wide Web. Remember when you saw your first? What about that first time you CLICKED ON IT? And the first one you ever sold? Such sweet memories. Oh how […]

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Simple Math: Make Measuring Easy for Your Clients

Wed Mar 7, 2012

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Not everyone clicks on display ads. But that doesn’t mean that someone didn’t just turn around and do a Google search for that advertiser, right? In fact, research shows that online advertising is effective even with low click-through rates. ComScore maintains that the primary value of online ads is the exposure itself and not necessarily […]

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Effective Online Ads Give Relevant Info, Do Not Distract Consumers

Wed Apr 20, 2011

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Online ads historically have had a low click-through rate, and new research says the main reason consumers won’t click on an ad is because it distracts their browsing experience.

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