Tag Archives: BIA/Kelsey

BIA/Kesley: Direct Mail Remains Dominant Local Ad Market Format

Thu Jul 20, 2017

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mail

BIA/Kelsey has just issued its mid-year forecast. The firm’s analysts anticipate slightly less ad spending than they had originally forecast. Here are the details regarding local market ad spending.

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How to Sell Digital Marketing Services to the DIY SMB Owner

Fri Jul 14, 2017

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SMB

Despite keeping a hectic schedule, the results of a BIA/Kelsey survey show that nearly half, 48.3% of SMB owners are up for handling their own digital advertising. Here’s what is going on and how you can still sell to them.

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Are Your Prospects Buying on “Gut” or Data?

Fri Jul 7, 2017

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buying

When a prospect finally buys the media proposal you’ve put in front of her, do you know what has driven her decision? Borrell Associates looked at this topic recently and reported their results in a webinar.

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Are You Helping Clients Make the Most of Native-Social?

Thu Jul 6, 2017

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native-social

Are marketers really going to spend $40.2 billion on mobile advertising this year? BIA/Kelsey analysts think so.

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BIA/Kelsey: National Brands to Increase Local Ad Spending

Thu Jun 1, 2017

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local

The Win of Going Local, a BIA/Kelsey report produced with Mediamax network, lists the ways local media sales reps can tap into the increased national ad money that is targeting the local market.

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SMBs to Boost 2017 Ad Spending

Thu Mar 9, 2017

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In its most recent Local Commerce Monitor, BIA/Kelsey reports that Plus Spender SMBs are poised to increase ad spending this year. These marketers are now using nearly 21 different media platforms to promote their products and services.

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Do Your Clients Have Their 2017 Mobile Ad Plans in Place?

Mon Jan 30, 2017

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The most recent BIAKelsey Industry Watch Mobile Forecast pegs mobile ad spending at $40.175 billion for 2017. Here’s how the details break out and what your clients need to know.

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BIA/Kelsey: Local Digital to Overtake Print by 2018

Wed Nov 9, 2016

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indexing

The local advertising marketing will grow by 2.4% next year, according to BIA/Kelsey. There are big changes to come in this ad market which BIA/Kelsey defines as inclusive of all advertising done at the local level by national, regional and local advertisers.

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Are Your SMB Clients Getting Their Share of Co-op Funds?

Thu Aug 4, 2016

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Small and medium-sized business owners (SMBs) are missing out on free ad money. That’s the message from the recent BIA/Kelsey Strategies for Selling to Co-op Advertisers webinar.

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