Tag Archives: borrell

Car Dealerships Driving Demand for Digital

Fri Aug 11, 2017

0 Comments

auto-dealer

Auto dealers and manufacturers are following the general trend of shifting more ad money into digital formats. In fact, well over half of auto dealer ad spending is now digital, according to Borrell Associates

Continue reading...

Local Promotions to Grow 5.8% in 2017

Fri Jun 30, 2017

0 Comments

promotions

To grab consumer attention and market share, your clients need to show they’re offering something different from the competition. Local SMBs are using promotions now more than ever before to generate excitement according to Borrell Associates.

Continue reading...

Borrell: 36% of Franchisees Are Buying Mobile Advertising

Thu Mar 30, 2017

0 Comments

franchisees

Local franchisees can be a steady source of business for media sales reps. These small business owners have plenty of support and coaching from their parent organizations. They are required to spend specified levels of revenue on local advertising. And, when there are enough franchisees from one company in a market, they often form buying […]

Continue reading...

TV Advertisers Signal Intent to Shift Resources to Digital

Mon Nov 28, 2016

0 Comments

Borrell Associates spoke with over 1,500 businesses that purchase local TV for its 2017 Outlook” What Local Broadcast TV Advertisers are Planning” report. The advertising plans of these businesses offer media sales reps a glimpse at which trends they should watch for 2017.

Continue reading...

Small Market Advertisers Spend 75% of their Budget with Local Media Companies

Thu Nov 10, 2016

0 Comments

Borrell Associates has weighed in with an opinion on what will happen in the local ad sales sector next year. Borrell estimates the local ad market is worth about $133 billion, and the good news is local marketers favor doing business with local media reps.

Continue reading...

Mortgage Companies Remain Hot Prospects in Real Estate Ad Sector

Mon Oct 31, 2016

0 Comments

The active real estate market is spurring ad buying by several types of businesses. A new report from Borrell Associates shows who’s buying and how the spending has changed since last year.

Continue reading...

Digital Marketing Services Present Key Opportunity for Newspapers in 2016

Thu Apr 14, 2016

1 Comment

Industry consultant Gordon Borrell has analyzed the details of the digital services market for newspaper publishers. And, in an interview with NetNewsCheck earlier this spring, Borrell explains why local newspapers can capitalize on this opportunity this year.

Continue reading...

Radio to Win in This Year’s Election Spending

Wed Feb 17, 2016

0 Comments

A recent MediaLife report notes one traditional format, radio, has typically benefited during election years from advertisers who can’t find any spots to buy on TV. That situation is changing this year and radio is in line to gain ad dollars from political buyers who understand how the format can help them.

Continue reading...

These Local Accounts Will Buy Your Media Format This Year

Thu Jan 28, 2016

0 Comments

As a media sales rep, one way to get a handle on the most lucrative prospects is to learn which local businesses buy ads in your media format. A recent report in Media Life Magazine shows you where to start.

Continue reading...
Quantcast
Quantcast