Tag Archives: broadcast advertising

NEW! Monthly Sell Smarter! Award Video Features Co-op

Tue Sep 26, 2017

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Marketing Consultant Arnold Bernardino had been hunting down new business for KETK-NBC/Nexstar in Tyler, Texas. He was hot on the trail of his local Kawasaki retailer but was getting some pushback. We welcome you to this month’s featured Sell SMARTER! Award – where we honor excellence in media SALES.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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AE Restores Roofer’s Faith in Advertising

Tue Dec 20, 2016

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AE Deby Rooney pulled AdMall’s Local Account Intelligence Report on Roofing/Siding Contractors and looked for available co-op money for her new client. She showed the reports to the owner who just came from a competitor.

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Local TV Stations Experience Higher than Anticipated Ad Revenues!

Tue May 10, 2016

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BIA/Kelsey forecasts U.S. local television station over-the-air advertising revenues to reach $20.8 billion in 2016, up 12.1 percent from 2015. Online local TV station ad revenues will grow to just over $1billion in 2016, up 13.3 percent over last year.

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TV Rep Takes Money Matters into her Own Hands for $15,600

Fri Mar 11, 2016

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The husband and wife team wanted to brand themselves and continue the momentum they have built from the radio show they do. There are only a few financial advisers on television in the Winston-Salem, NC market, so it was mostly an area of untapped opportunity. Account Executive Hayley Curry’s idea of putting the husband’s face […]

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Converge TV Advertising and Digital Video in 3 Steps

Thu Mar 5, 2015

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If your clients use video in their marketing campaign, you should discuss converging their TV and digital video strategies. As video can be costly to produce, converging TV and digital can save money, increase reach and create a more cohesive message.

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Digital Media Posted 30% Increase in Ad Revenue for January 2015

Thu Feb 26, 2015

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You’ve heard it before and you’ll continue to hear it: Digital ad spending will increase in 2015. If you needed validation on this topic, the results for ad revenue in January 2015 are in, and the proof is in the numbers!

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5 Facts on Morning News Show Watchers

Mon Jan 12, 2015

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Ever wonder about those crazy fools outside the Today Show studio, screaming for Matt Lauer? Well, this is your crowd. According to the latest AudienceSCAN report, 22.4% of U.S. adults say morning news shows are their favorite types of shows to watch on TV.

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