Tag Archives: broadcast tv

Broadcast-only TV Homes on the Rise

Fri Sep 15, 2017

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broadcast-only

It’s been a challenge to get good data on how many people are relying on local broadcast TV, perhaps supplemented by a subscription or two to streaming video services. Recently, Ion Media asked Nielsen research to take a look at the issue. The results are astounding.

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Co-op is King for Texas Broadcast Consultant

Tue Aug 1, 2017

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Marketing Consultant Arnold Bernardino had been hunting down new business for KETK-NBC/Nexstar in Tyler, Texas. He was hot on the trail of his local Kawasaki retailer but was getting some push-back.

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3 Bits on Local Late Night News Watchers

Mon Feb 29, 2016

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They stay up late for your spots. Newsy night owls do exist. According to the latest AudienceSCAN report, 26.4% of U.S. adults said the local late news (generally 11 p.m., 10 p.m. or 9 p.m.) was their favorite type of show to watch on TV.

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WMYV AE Closes $22,000 Flooring Campaign

Fri Jul 24, 2015

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Account Executive David Farshing had a small, family-owned carpet and flooring business he’d been working with for decades at WMYV-WXLV. He knew their advertising commitments had dropped off in recent years, but Farshing wanted to work with the new generation of family leadership to bring the business back to TV.

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2013 Internet Ad Revenues Surpass Broadcast TV for First Time

Fri Apr 11, 2014

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U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising revenues ($40.1 billion), for the first time ever. This momentous figure marks an increase of 17 percent from 2012’s landmark revenues of $36.6 billion.

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National Advertisers Plan to Use More TV and Online This Year

Thu Mar 8, 2012

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Last week, I highlighted a report from Magnaglobal about the growing importance of TV. Several other organizations believe the TV format rules in ad effectiveness. And when TV advertising is combined with new targeting technology, marketers say they believe the format holds great promise for the future.

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Even the FDA has a New Year’s Resolution: Quit Smoking

Wed Jan 18, 2012

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I was just reading an “AdAge” article about anti-smoking campaigns that work! I find it refreshing to know that quitting rates increase the more that ads are splashed all over us. Also good news for you! Two major anti-tobacco pushes are headed our way in the coming months. Also good for you!

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Survey Says Ad Spending Headed Up, Up, Up

Wed Jun 29, 2011

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More good news on the ad revenue front: If advertisers and marketers do what they say they will, advertising spending should continue to grow this year – and not just in digital and mobile. Just released survey results from Advertiser Perceptions show advertisers and marketers are more optimistic about increasing their ad spending than at […]

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New Study: Ad Market Up for 2010

Wed Sep 22, 2010

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A new study from SNL Kagan says advertising is “on the road to recovery,” predicting the total market up 2.8 percent to $210.5 billion in 2010. By media, the study forecasts increases for mobile, broadcast TV and Internet.

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