Tag Archives: cable

24-Year Cable Vet Gets New ‘Lease’ on Account Life

Tue Jul 25, 2017

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Senior Account Exec Michael Spies approached a startup in his Antietam Cable region. Spies was confident he could raise awareness for the property management company.

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Set Your DVR: 5 Tips on TV Time Shifters

Mon Nov 23, 2015

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Just how many of us are in love with our DVRs? Really. You can admit it. It’s ok. They’re always there for us, aren’t they? Just lying in wait for their buttons to be pushed. But there might be fewer DVR-co-dependent relationships than you’d expect. According to a NEW AudienceSCAN report, a mere 35.7%

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TV Stations Chasing Political Ad Money

Wed Sep 24, 2014

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In an article for TVNewsCheck, Diana Marszalek reports that stations are taking new steps to provide editorial coverage and hope ad spending will increase. Other TV stations are turning their attention to hot local issues to garner attention and ad money.

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“Connection to the Local Community” Key to Broadcast TV’s Future

Mon Sep 19, 2011

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Whether it is through a television screen or a smartphone app, panelists voiced the importance of connecting with the community during the a panel discussion of Columbus, Ohio broadcast TV leadership last Friday.

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Report Predicts Strong Year for Cable, Questions About 2012

Fri Sep 2, 2011

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A Wall Street Journal report this week predicts national spending on cable advertising will end the year up 12%. While questions remain about the stability of the economy overall, analysts still expect overall growth in the U.S. ad market to be 2% for the year.

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Local Ad Sales Managers Downgrade 2011 Projections, Still Optimistic About Digital and Automotive

Thu Jul 28, 2011

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In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline […]

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First Quarter Ad Spending Up, Led by Cable

Wed Jun 22, 2011

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Just released numbers show that for first quarter 2011 the overall U.S. ad economy grew 4.4 percent. While that is a slower pace than in previous quarters, it’s still good news. See the first quarter numbers by media type.

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U.S. Ad Spending Forecast: Spending to Rise…Slowly

Wed Apr 13, 2011

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The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to […]

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Expectations Up for Cable Budgets

Fri Mar 18, 2011

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Expectations are up for cable advertising budgets, with about 30 percent of ad executives expecting increased budgets on top cable networks in the next twelve months. That number is up from 21 percent last year.

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