Tag Archives: color

The Color Red and Other Secrets of Website Design

Mon Aug 7, 2017

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red

If potential customers don’t find a website visually appealing and easy to navigate, they’ll move on quickly. Here’s how you can help your clients avoid that fate.

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The Color Purple and Your Client’s Ad Campaign

Tue Jan 14, 2014

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Are your clients complaining that nobody notices their ads? Or are they looking for something a little new in their ad campaign? In addition to selling them ad space, why not suggest that they perk up their graphics with Pantone’s color of the year – purple. To be more specific, the exact color is radiant […]

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Color Selection Can Improve Ad Campaign Outcomes

Tue May 21, 2013

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In ad campaigns, marketers seek to make an emotional connection with consumers. This connection serves to strengthen the loyalty a consumer feels to the company’s products and services. To generate emotions, marketers appeal to consumers visually, especially with the colors they use in logos, on the products, and on packages.

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