Tag Archives: content marketing

Brand Building, Content Marketing Top Priorities for B2B

Fri May 19, 2017

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The new 2017 Digital Trends in B2B report, jointly published by Econsultancy and Adobe, reveals that 58% of B2B marketers will spend more money on content marketing this year.

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Regalix: Blogs Posts, Videos Are Must-Haves for B2B Content Marketing

Thu Feb 16, 2017

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In the increasingly competitive marketplace, businesses must capture a prospect’s attention before someone else does. For many businesses, adjusting content marketing formats and channels may be the key to success.

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Original Content Pays Off for B2B Marketers

Mon Feb 6, 2017

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Content marketing is one way to snag attention, but repurposing someone else’s material isn’t going to cut it. A report by Clutch indicates the best way for a marketer to generate buzz is to produce original content.

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39% of B-to-B Operators to Increase Content Marketing Budgets Next Year

Wed Oct 12, 2016

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B-to-B advertisers are formalizing their content marketing process and deciding which formats are delivering results. The Content Marketing 2017 Benchmarks, Budgets and Trends report from the Content Marketing Institute also reveals how much B-to-B marketers will be spending to reach their target audience in the coming year.

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Are You Prepared to Answer These Top 2 Questions?

Tue Sep 27, 2016

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Marc Rothschild wrote about how publishers and broadcasters have realized that a one-size-fits-all approach to content and advertising is insufficient to actually break through with today’s consumers.

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5 “Fun-Size” Tips for Great Content Marketing

Tue Nov 3, 2015

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With so much information competing for consumer attention, a well-planned out content marketing strategy is crucial to winning those eyeballs! here are 5 “fun-size” tips for content marketing success.

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72% B2B Marketers in Search of Engaging Content for 2016

Wed Oct 14, 2015

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The 2016 Benchmarks, Budgets and Trends report from the Content Marketing Institute underscores the huge need B2B marketers have for engaging content. Here are the details on your B2B clients’ other content marketing needs.

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10 Tips For Creating Content That Will Go Viral

Thu Sep 24, 2015

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Is there a magic formula for making something go viral? Likely not, but that doesn’t mean your clients can’t boost the chances of a marketing piece rocketing to Internet stardom.

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3 Steps to Content Strategy That Converts Prospects

Thu Jun 18, 2015

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Content is not exclusively a marketing tool. It can be used in every part of the sales funnel AND help you and your sales team close more sales.

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