Tag Archives: digital ad sales

Digital Specialist Plays to the Audience for the Win

Tue Apr 25, 2017

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In North Carolina, the City of Morganton Municipal Auditorium was experiencing drops in attendance from the general public.

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Move Over, Desktop, Mobile has Arrived

Wed Nov 16, 2016

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Digital advertising revenue continues to experience double-digit growth and mobile spending is leading digital ad spending.

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Emerging Video Platforms Offer Alternatives to YouTube

Wed Jun 10, 2015

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Your digital clients have more options than just YouTube, the currently dominant video marketing platform. While its viewership is impressive, there are other platforms that shouldn’t be ignored.

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Mobile Will Account for 47.7% of All Digital Video Spending by 2019

Tue Jun 9, 2015

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Video advertising is all the rage, but mobile is struggling to keep pace with other platforms. Even though mobile video ad spending will grow 70% to reach $2.62 billion this year, it is underperforming when compared to desktop video ad spending.

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Guide Your Digital Clients to More “Likes” on Facebook

Wed Mar 18, 2015

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Are your digital clients not feeling the love (er, likes) on Facebook anymore?

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Best of 2014: Retargeting Improves Ad Effectiveness

Fri Jan 2, 2015

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Do you sell retargeting as part of your digital services portfolio? Retargeting can move your clients’ customers deeper into the purchase funnel. Here are some compelling stats to share with your clients and prospects.

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Digital Poised to Overtake TV with 49% of Media Consumption

Thu Dec 18, 2014

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We’ve all done it. You’re “watching” TV, but you’ve pulled out your smartphone and are busy social networking, checking email, etc. With this behavior becoming the norm, it isn’t surprising digital is poised to eclipse TV for both audience share and ad revenue.

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Get More Clicks: Travel-Related Content Drives Engagement

Tue Dec 9, 2014

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A new report from ShareThis reveals that online travel shares generate more click-backs than other types of content.

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Retargeting Improves Ad Effectiveness

Fri Sep 5, 2014

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Do you sell retargeting as part of your digital services portfolio? Retargeting can move your clients’ customers deeper into the purchase funnel. Here are some compelling stats to share with your clients and prospects.

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