Tag Archives: digital ads

Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

Wed May 24, 2017

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If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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5 Points on Two-Screen Sports Watchers

Mon Nov 16, 2015

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Sports fans are just that – fanatical. Enough so that they need to consult TWO screens for more, more, more coverage! According to a NEW AudienceSCAN report, 21.6% of U.S. adults usually check for stats and analysis on their computers/mobile devices while watching live sporting events.

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NEW! Video! CMO Spending, Selfies, Looking Stupid!

Fri Sep 18, 2015

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The September 2015 edition of Media Sales Monthly looks at upcoming marketing spending, using selfies to help your business, and how to not look stupid on a sales call.

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Facebook vs Local Media: Competing for Election Digital Ad Dollars

Tue Aug 25, 2015

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Another election season is upon us and digital outlets should be preparing to claim their portion of anticipate ad spending and unless local media want to cede a big share of that to Facebook, they need to capitalize on the targeting resources available to them.

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Mobile Ads Have Major Impact on In-Store Visits

Thu Jun 11, 2015

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If your clients need further convincing that they should invest in marketing, a new report from NinthDecimal revealed the major influence that mobile ads have on retail purchases.

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Emerging Video Platforms Offer Alternatives to YouTube

Wed Jun 10, 2015

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Your digital clients have more options than just YouTube, the currently dominant video marketing platform. While its viewership is impressive, there are other platforms that shouldn’t be ignored.

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Convert the Skeptics: 4 Reasons Digital Advertising Works

Thu Jan 15, 2015

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Breaking news: Digital advertising works for brand marketers! Ok, you probably already knew this, but I’m sure you have a few clients that hesitate when it comes to digital advertising. So how can you convince them to take the plunge?

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Digital Marketing Predictions for 2015: #MoreHashtag

Tue Dec 23, 2014

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Looking ahead to the New Year, what can digital marketers expect? Another ‘dizzying’ year, says Kent Lewis, president of Anvil Media

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