Tag Archives: digital advertising sales

Digital Audit Waxes on $14,000 Campaign for Auto Body Shop

Tue Jul 18, 2017

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A family-owned automotive body shop in Glenwood Springs, CO was struggling with its digital footprint. Multi-Media Marketing Consultant Amanda Cerveny remembered the story her paper had written about the husband-wife team and wanted to help.

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And $32.17 billion goes to…Digital Display!

Tue Jan 12, 2016

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If you have digital ad space to sell, make sure you feature it in your sales presentation! Because in 2016, digital display ad spending will surpass digital search for the first time, accounting for 47.9% of digital spending!

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3 Ways to Organically Build A Community on Social Media

Wed Feb 4, 2015

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As more brands incorporate social media into their strategies this year, the quest for organic growth will be commonplace among marketers.

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Selling Digital? 3 Social Networks You Should be Using (Plus a Few Tips)

Fri Mar 28, 2014

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What does your social media presence look like? If you’re selling digital marketing services to your clients/prospects, you should know how to use the most popular social platforms. Here’s a quick primer on three social networks and some tips for using them.

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Media Companies’ Digital Agencies Perform Like Ad Agencies

Tue Mar 11, 2014

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Some local media companies that operate stand-alone digital agencies are taking a holistic approach with local SMBs in selling digital marketing services. Executives from two more media companies recently shared their experiences at the Borrell Local Online Advertising Conference.

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Digital Agencies: A New Business Model for Media Companies

Fri Mar 7, 2014

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Some media companies have decided that there is a better way to sell digital marketing and advertising products. At the recent Borrell Local Online Advertising Conference, leaders from two media companies explained their strategies for creating separate “digital agencies.”

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Media Sales Rep Scores $11k in Digital Advertising from Loyal Print Client

Fri Dec 13, 2013

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How do you convince a loyal print advertiser that they need to have more of an online presence? One local media salesperson secured an $11,000 digital buy from her loyal print client, just by using AdMall data.

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We Want You! (to Sell Online Promos)

Wed Jun 26, 2013

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Gordon Borrell just wrote a piece about marketers shifting their budgets to online promotions that you need to read. I’m giving you the highlights here, with some strategies to help you and your team make the moves to keep up with your small-business advertisers. Let me know if you’ve come up with some successful promos […]

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Find Success with Your SMS Sales Process

Wed Feb 20, 2013

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Leads360 released a new study examining the impact of text messaging in the sales process. The study finds that while the use of text messaging is linked to above-average conversion rates, it also could have a negative impact. How do you feel about incorporating SMS? Have you had success? Well, here is one surefire way […]

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