Tag Archives: digital advertising

Are Your Hotel Clients Promoting These Amenities to Snag Customers?

Wed Mar 22, 2017

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Hand of a businessman using a hotel bell

When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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Paid Search Spend Rose by Double Digits at the End of 2016

Wed Mar 8, 2017

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search

In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.

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91% of Millennials Readily Switch to Cause-Associated Brands

Wed Mar 1, 2017

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computerlaughing

Instead of basing digital advertising around why the customer needs your products, have you ever considered twisting your pitch to showcase how the customer’s purchase can help others?

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Easy Search Functions: the Way to Keep 73% of Consumers Returning

Wed Feb 22, 2017

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emailperson

73% of consumers in the U.S. say that they’ll probably leave a retail site if it doesn’t have good search results.

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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Blog

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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AdMedia Partners: Mobile Marketing to Grow Over 10% this Year

Wed Jan 18, 2017

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mobileapps

AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.

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Digital will Transcend Linear TV’s Ad Spend in 2017

Wed Jan 4, 2017

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tabletuser

According to predictions by WPP’s GroupM and IPG’s Magna, 2017 will be the year linear TV is transcended by digital in global ad spending.

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Ad Strategies to Replace Google-Opposed Mobile Pop-Ups

Wed Dec 14, 2016

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mobilesearch

Google’s newest algorithm, which ranks websites, penalizes sites that use mobile pop-up ads. What do pro pop-up clients do now?

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