Tag Archives: digital advertising

Who Should Your News Radio Clients be Advertising to?

Wed Jun 28, 2017

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The popularity of the news is on the rise; 18% to be exact. And, while news radio follows TV, it still made a one billion hour jump from 10.5 billion listening news hours in 2015.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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How Targeted Email Can Drive 27% of Your Client’s Revenue

Wed Jun 7, 2017

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Emailed-triggered purchases made up 27% of 1,000 U.S. companies’ store revenue during the last quarter of 2016. Do your clients know how to make the most of their campaigns?

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TV, Search and Social: An Unbeatable Advertising Alliance

Wed May 31, 2017

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Although TV advertising does well on its own, your clients probably aren’t making the most of their advertising unless they have multiple mediums supporting each other.

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Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

Wed May 24, 2017

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If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Which Display Ads are Viewed for 5+ Seconds

Wed May 10, 2017

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Who should display advertisers be buying their display ad impressions from, and what kinds of display ads should be used?

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Local TV is Not Dead!

Wed May 3, 2017

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Local TV is not only doing well, but is on the rise.

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