Tag Archives: digital advertising

The Who and How of Online Radio Advertising

Wed Apr 26, 2017

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How often are consumers listening to online radio? Who is listening? How are they listening? Here are the answers to the big questions on online radio advertisers’ minds.

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Video Advertising’s 3 Biggest Challenges and How to Handle Them

Wed Apr 19, 2017

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242 video advertising decision-makers agree that ad experience is one of the biggest problems today’s video advertisers face. And that’s only the tip of the iceberg.

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Interactive Email: How to Increase Unique Clicks by 18.3%

Wed Apr 12, 2017

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Are your clients not getting the click ratio they continue to hope for on their email marketing campaigns? Fear not, there is a growing alternative to dull traditional emails!

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What to Advertise to the Omnishopper, Online and In-Store

Wed Apr 5, 2017

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Which products are the best to advertise online versus in the brick and mortar store?

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Can You Guess Which Industry Has an Average Email Open Rate of 55.9%?

Wed Mar 29, 2017

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There are so many industries using this medium, but which one dominates email advertising?

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Are Your Hotel Clients Promoting These Amenities to Snag Customers?

Wed Mar 22, 2017

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When it comes to hotel advertising, showcasing your client’s amenities is a useful way to make what they have to offer stand out above their competition. But which ones are the best to use?

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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Paid Search Spend Rose by Double Digits at the End of 2016

Wed Mar 8, 2017

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In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.

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91% of Millennials Readily Switch to Cause-Associated Brands

Wed Mar 1, 2017

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Instead of basing digital advertising around why the customer needs your products, have you ever considered twisting your pitch to showcase how the customer’s purchase can help others?

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