Tag Archives: digital display

How Online Video Advertising Will Flourish in the Next 3 Years

Wed Aug 9, 2017

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Online video advertising spend is predicted to shoot from $22.2 billion in 2017 to $38.7 billion in 2019!

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B2B Marketers to Buy SOME Programmatic Digital Display Ads

Tue Jun 21, 2016

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It’s looking like more of your small business owners are dipping their toes into the programmatic media buying swimming pool. eMarketer has what you need to know.

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Facebook and Twitter to Take 33.7% of Digital Display Ad Revenues by 2017

Tue Mar 31, 2015

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If you offer digital display services, prepare to compete with the likes of Facebook and Twitter over the next few years. These two social network juggernauts are increasing their share of the digital display ad market and will account for 33.7% of the market by 2017.

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Best of 2014: Retargeting Improves Ad Effectiveness

Fri Jan 2, 2015

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Do you sell retargeting as part of your digital services portfolio? Retargeting can move your clients’ customers deeper into the purchase funnel. Here are some compelling stats to share with your clients and prospects.

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Retargeting Improves Ad Effectiveness

Fri Sep 5, 2014

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Do you sell retargeting as part of your digital services portfolio? Retargeting can move your clients’ customers deeper into the purchase funnel. Here are some compelling stats to share with your clients and prospects.

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Marketers, Publishers Move To IAB Rising Star Display Formats

Wed May 21, 2014

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Are your clients stuck in the digital dark ages? Are they clinging to traditional banner ads which many consumers have learned to skip over? If so, you might want to stir things up by offering them some new display ad formats. Writing for Marketingland, Peter Minnium recently called attention to newer formats, especially those which […]

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Slowdown in National TV and Digital Display to Impact Total 2012 Ad Growth

Thu Sep 6, 2012

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Pivotal Research Group has just released its latest U.S. ad forecast. Calling the 1st quarter of this year a ‘false dawn,’ Pivotal analysts have reduced their outlook for this year’s ad spending. Further, the conservative outlook extends through 2017.

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Counting Clicks: How Do You Measure Success?

Fri Jan 28, 2011

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When you’re selling digital display ads, do you focus on click-through results for your accounts? Or are your clients obsessed with click-through rates when you approach them?

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