Tag Archives: digital

How Online Video Advertising Will Flourish in the Next 3 Years

Wed Aug 9, 2017

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Online video advertising spend is predicted to shoot from $22.2 billion in 2017 to $38.7 billion in 2019!

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Here’s the Info You Need to Master Mobile Email Advertising

Wed Aug 2, 2017

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Nearly 50% of the entire world (3.7 billion people) uses email and 44% own a smartphone. Let’s dig deeper in how to make the most of this.

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The Email Tactic that Increases Revenue by 17% or More

Wed Jul 26, 2017

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In a world of crammed email inboxes, how do your clients make their emails stand out above the crowd?

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BIA/Kesley: Direct Mail Remains Dominant Local Ad Market Format

Thu Jul 20, 2017

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mail

BIA/Kelsey has just issued its mid-year forecast. The firm’s analysts anticipate slightly less ad spending than they had originally forecast. Here are the details regarding local market ad spending.

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Making the Most of Mobile: Digital Video’s Most Popular Medium

Wed Jul 19, 2017

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Mobile now makes up 56.5% of video plays, which is an increase of 2.2% from Q4 2016, but that’s not even digital video’s biggest surprise this quarter.

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Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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15% of Consumers Start Holiday Shopping in September

Thu Jun 29, 2017

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holiday

Your clients need to be on top of how technology has changed consumer behavior during the hectic months of November and December. In A Marketer’s Guide to Reach Consumer Generation by Yes Lifecycle Marketing, analysts explain how the results yielded by their recent research can impact media sales.

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Who Should Your News Radio Clients be Advertising to?

Wed Jun 28, 2017

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The popularity of the news is on the rise; 18% to be exact. And, while news radio follows TV, it still made a one billion hour jump from 10.5 billion listening news hours in 2015.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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