Tag Archives: digital

Can You Guess Which Industry Has an Average Email Open Rate of 55.9%?

Wed Mar 29, 2017

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email2

There are so many industries using this medium, but which one dominates email advertising?

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3 Ways to Gain Feedback From Your Clients that are Better than Surveys

Fri Mar 17, 2017

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onlineuser

Online surveys are concerningly limited when it comes to the amount of feedback a client can supply. So, what are better ways to ask for feedback?

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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How the Split Test Can Boost Direct Mail Success

Fri Mar 3, 2017

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directmailhighres

Even in the digital age, consumers enjoy receiving something tangible in their mailboxes. Use some of the tricks of the trade, shared by Craig Simpson, on Entrepreneur.com, to help your clients improve their direct mail success.

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How to Find Media Sales Opportunity in the Health Care Market

Fri Jan 13, 2017

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doctorteen

One out of every 6 dollars spent in the U.S. is related to health care products or services. Your clients can tap into this spending by promoting available treatments and services, especially for the top 20 health problems in the U.S.

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Top Secrets for Targeting Gen Z

Thu Jan 12, 2017

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Gen-Z

If your clients are among the many marketers who put all consumers under age 35 into one group, it’s time to give them a wake-up call. Members of Generation Z have money to spend and they don’t shop the way millennials do.

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Executive Changes At Advice Local, EventBank And FanDuel

Tue Sep 6, 2016

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Kelly-Benish

In her biweekly roundup of career moves, Kelly Benish looks at new faces at SalesFuel, Tiger Pistol and more.

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Executive Changes At Local Media Association, SalesFuel And CPXI

Tue Aug 23, 2016

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Kelly-Benish

In her biweekly roundup of career moves, Kelly Benish looks at new faces at SalesFuel, Tiger Pistol and more.

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April Video: Digital to Overtake TV, Digital Sales Outlook, 5 Retention Tactics

Tue Apr 19, 2016

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MSM-iTunes-Art-1400x1400

The growth of digital media spending to overtake TV, the State of Media Sales study results – including digital sales manager outlook, 5 simple retention tactics.

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