Tag Archives: digital

Despite Concerns, Marketers to Drive 21% Increase in Digital Ad Spending

Fri Sep 29, 2017

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digital

The anticipated 4.4% rise in ad spending will largely be driven by digital which will experience a 21% boost this year. There are warning signs, however; that marketers are growing less content with digital.

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What Digital Media Sales Reps Can Learn from Google and Facebook

Wed Sep 27, 2017

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What media sales reps can learn from the giants of the digital advertising world in order to sway marketers to advertise on your sites instead.

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MAGNA: U.S. Media Sales to Grow 3.5% in 2017

Mon Sep 25, 2017

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MAGNA has just released its fall update regarding ad spending in the U.S. The company’s analysts have slightly increased projections, going from their 3.4% estimate in June, to 3.5% this month.

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Move Over, TV; Digital is What Today’s Kids Want

Wed Sep 13, 2017

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Forget sitting around watching TV, today’s kids are all too eager to swap their TV time for a more digital media instead.

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Surprise! Look at Which Demographics are Focusing on Mobile

Wed Sep 6, 2017

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We’ve all been under the impression that the younger half of the population is significantly more mobile-driven than the older generations, but that may not still be the case in the future.

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Over Half of Marketers Hesitant About Open Ad Exchanges

Thu Aug 24, 2017

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Frustrated marketers are pulling the responsibility for digital advertising placement away from agencies and managing the process in-house, reports the Wall Street Journal.

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How Online Video Advertising Will Flourish in the Next 3 Years

Wed Aug 9, 2017

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Online video advertising spend is predicted to shoot from $22.2 billion in 2017 to $38.7 billion in 2019!

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Here’s the Info You Need to Master Mobile Email Advertising

Wed Aug 2, 2017

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Nearly 50% of the entire world (3.7 billion people) uses email and 44% own a smartphone. Let’s dig deeper in how to make the most of this.

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The Email Tactic that Increases Revenue by 17% or More

Wed Jul 26, 2017

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In a world of crammed email inboxes, how do your clients make their emails stand out above the crowd?

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