Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?
Tag Archives: +Direct_Mail
Wed Mar 15, 2017
Fri Mar 3, 2017
Even in the digital age, consumers enjoy receiving something tangible in their mailboxes. Use some of the tricks of the trade, shared by Craig Simpson, on Entrepreneur.com, to help your clients improve their direct mail success.
Tue Jul 14, 2015
For consumers of a certain age, there’s something very satisfying about opening the mailbox and finding it stuffed with envelopes. You know who these consumers are – the ones who control nearly 70% of disposable income in the U.S. If you’re selling direct mail services, you need to remind your clients to target baby boomers.
Wed Aug 6, 2014
If you’re selling direct mail services, you probably know that financial services companies rely heavily on this format to attract new clients. But, did you know that banks and credit card companies follow a seasonal pattern as they release their mailings? Email is also playing a bigger role in the industry according to data compiled […]
Tue Dec 3, 2013
The latest statistics and reports might have everyone thinking that there’s no need for traditional marketing workhorses like catalogs and direct mail. That line of thinking would be wrong. The market for catalogs may be shrinking but these glossy pages continue to drive plenty of sales in every channel.
Wed Aug 14, 2013
If your advertisers are looking for a way to drive sales, especially in the short term, remind them to include a coupon in their promotional messages. Few things excite shoppers more than the idea that they are getting a bargain. The mid-year report from NCH Marketing shows 2013 coupon distribution growth is on track to […]
Mon Aug 5, 2013
Auto advertisers have been gradually moving their ad budgets from traditional to digital formats. This year, with sales growing and competition heating up, Borrell Associates is predicting a huge increase in auto dealer spending on digital campaigns.
Thu Feb 21, 2013
American shoppers love their smartphones. The use of smartphones is growing for activities like downloading or scanning coupons. However, marketers shouldn’t be too quick to cut down their use of circulars and flyers as shoppers are still using these traditional tools.
Thu Nov 1, 2012
The early reports suggest that consumers will be opening their wallets a little wider this year for the holidays. But, they will also be looking for deals. Retailers who want to score early sales should know that they’ll need to roll out their marketing campaigns now capture the business of consumers who are already shopping.