Tag Archives: +Direct_Mail

Shattering the Millennial and Direct Mail Stereotype

Wed Aug 23, 2017

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84% of this seemingly digital generation goes through their actual physical mailboxes regularly, 87% enjoy receiving direct mail, AND they trust what they read in the mail more than any other media format.

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BIA/Kesley: Direct Mail Remains Dominant Local Ad Market Format

Thu Jul 20, 2017

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mail

BIA/Kelsey has just issued its mid-year forecast. The firm’s analysts anticipate slightly less ad spending than they had originally forecast. Here are the details regarding local market ad spending.

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Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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15% of Consumers Start Holiday Shopping in September

Thu Jun 29, 2017

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holiday

Your clients need to be on top of how technology has changed consumer behavior during the hectic months of November and December. In A Marketer’s Guide to Reach Consumer Generation by Yes Lifecycle Marketing, analysts explain how the results yielded by their recent research can impact media sales.

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Direct Mail ROI Exceeds 18%

Fri Jun 9, 2017

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mail

If your clients are looking for a way to make their messages stand out, talk to them about direct mail.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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How the Split Test Can Boost Direct Mail Success

Fri Mar 3, 2017

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mail

Even in the digital age, consumers enjoy receiving something tangible in their mailboxes. Use some of the tricks of the trade, shared by Craig Simpson, on Entrepreneur.com, to help your clients improve their direct mail success.

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32% of Baby Boomers Cite Direct Mail as Key Purchase Influence

Tue Jul 14, 2015

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mail

For consumers of a certain age, there’s something very satisfying about opening the mailbox and finding it stuffed with envelopes. You know who these consumers are – the ones who control nearly 70% of disposable income in the U.S. If you’re selling direct mail services, you need to remind your clients to target baby boomers.

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Financial Services Companies Using Seasonal Campaigns

Wed Aug 6, 2014

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If you’re selling direct mail services, you probably know that financial services companies rely heavily on this format to attract new clients. But, did you know that banks and credit card companies follow a seasonal pattern as they release their mailings? Email is also playing a bigger role in the industry according to data compiled […]

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