Tag Archives: +Direct_Mail

What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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How the Split Test Can Boost Direct Mail Success

Fri Mar 3, 2017

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directmailhighres

Even in the digital age, consumers enjoy receiving something tangible in their mailboxes. Use some of the tricks of the trade, shared by Craig Simpson, on Entrepreneur.com, to help your clients improve their direct mail success.

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32% of Baby Boomers Cite Direct Mail as Key Purchase Influence

Tue Jul 14, 2015

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mailbox

For consumers of a certain age, there’s something very satisfying about opening the mailbox and finding it stuffed with envelopes. You know who these consumers are – the ones who control nearly 70% of disposable income in the U.S. If you’re selling direct mail services, you need to remind your clients to target baby boomers.

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Financial Services Companies Using Seasonal Campaigns

Wed Aug 6, 2014

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banklender

If you’re selling direct mail services, you probably know that financial services companies rely heavily on this format to attract new clients. But, did you know that banks and credit card companies follow a seasonal pattern as they release their mailings? Email is also playing a bigger role in the industry according to data compiled […]

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Print Catalogs Still Driving Sales

Tue Dec 3, 2013

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catalog

The latest statistics and reports might have everyone thinking that there’s no need for traditional marketing workhorses like catalogs and direct mail. That line of thinking would be wrong. The market for catalogs may be shrinking but these glossy pages continue to drive plenty of sales in every channel.

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Traditional Coupons Rule but Other Formats Growing Quickly

Wed Aug 14, 2013

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coupondiscount

If your advertisers are looking for a way to drive sales, especially in the short term, remind them to include a coupon in their promotional messages. Few things excite shoppers more than the idea that they are getting a bargain. The mid-year report from NCH Marketing shows 2013 coupon distribution growth is on track to […]

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Auto Dealers Steer More Ad Money to Digital Formats

Mon Aug 5, 2013

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caranddriver

Auto advertisers have been gradually moving their ad budgets from traditional to digital formats. This year, with sales growing and competition heating up, Borrell Associates is predicting a huge increase in auto dealer spending on digital campaigns.

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Circulars and Flyers to Continue Influencing Shopper Behavior

Thu Feb 21, 2013

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American shoppers love their smartphones. The use of smartphones is growing for activities like downloading or scanning coupons. However, marketers shouldn’t be too quick to cut down their use of circulars and flyers as shoppers are still using these traditional tools.

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Coupons to Play Bigger Role in 2012 Holiday Shopping Season

Thu Nov 1, 2012

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The early reports suggest that consumers will be opening their wallets a little wider this year for the holidays. But, they will also be looking for deals. Retailers who want to score early sales should know that they’ll need to roll out their marketing campaigns now capture the business of consumers who are already shopping.

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