Tag Archives: directories

BIA/Kelsey: Plus Spenders and Auto Dealers Make Lucrative Accounts

Mon Sep 11, 2017

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As you well know, some of your local SMBs believe that spending a healthy chunk of revenue on advertising will yield a high ROI. BIA/Kelsey analysts call these types of SMBs Plus Spenders.

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Remind Your Clients of the Importance of Consumer Intent

Thu Jan 23, 2014

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It’s fashionable in some circles to argue that an enterprise’s media mix should equate to the amount of time that consumers are spending on various media formats. That argument assumes that the quality of time spent with social media or TV equates to time spent on other formats, like the yellow pages. And, that’s where […]

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Directory Companies See Future in SMB Marketing Services

Wed Jul 31, 2013

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Directory publishers are facing some fierce competition. These businesses have always relied on businesses to pay for upgraded listings in order to generate revenue, but in today’s digital environment, directory publishers are branching out and relying on the strength of their local relationships to change their business model. For many directory companies, the move into […]

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