Tag Archives: events

Break the Ice With These Conversation Starters

Wed May 17, 2017

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The networking of a salesperson is never done. A steady stream of industry events, tradeshows, and seminars can be exhausting–but they are also necessary. But, effective networking isn’t always easy, and even the most outgoing rep run out of icebreakers.

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Social Media Engagement Peaks Within 24 Hours of Major Events

Tue Oct 21, 2014

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Timing is most certainly of the essence when it comes to engaging with social media users after a major event. According to the “Q3 2014 Consumer Sharing Trends Report” from ShareThis, consumer sharing on social platforms peaks within 24 hours of major events.

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CMOs Pin Hopes on Online Ads, Events

Tue Aug 19, 2014

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sales meetings

Have you noticed a revolving door at the CMO’s office in any of your client companies? The 2014 Korn Ferry Marketing Pulse Survey notes that turnover remains high at many companies because these marketing professionals are having trouble showing that their campaigns are boosting revenue. The survey also points to the specific complaints CEOs have […]

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Networking at Events: Be On Your Best Behavior

Wed Oct 10, 2012

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While networking at events seems like a fairly easy-to-master skill, there’s actually a good deal of thought and finesse that should go into it. Just showing up and handing out businesses cards isn’t enough to make the most of the event, and some salespeople even run the risk of hurting their reputation by inappropriate behavior.

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Sharpen Your Note-Taking Skills for Future Conferences

Wed Apr 4, 2012

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‘Tis the season for conferences! Likely, you’ll be headed to at least one in the upcoming months, and you’ll want to get the most of out your experience.

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New Ideas in Managing Events Bring in Revenue

Wed Mar 23, 2011

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Two speakers at the ILM East conference in Boston this week highlighted new business models related to events. Senior executives at EventBrite and Goby discussed how their ideas have helped local businesses promote their events to a wider consumer base. Their successes serve as examples of how media companies can use hyperlocal information to increase […]

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