Tag Archives: google

How to Raise Your Client’s SEO Rank to Position 0

Thu May 18, 2017

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search

Many of your clients likely suspect they just need to trust the wizard behind the curtain to make SEO work. With these tips from Brian Patterson, you can sell yourself as the wizard.

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Are Your Clients Missing Out on the Power of Google Shopping Ads?

Thu May 4, 2017

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shopping

It took advertisers a while, but they’re now hooked on Google Shopping Ads. Sidecar reports that the typical marketer spent 53% of their Google AdWords budgets on shopping ads in 2016.

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NEW Video! Voice of the Sales Rep, Indexing

Tue Mar 14, 2017

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SalesFuel recently conducted our “Voice of the Sales Rep” survey. Learn what reps are afraid to tell their managers. Understand what Google’s mobile-first indexing means to your web sites. Get ideas on what you should do on cold calls.

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Paid Search Spend Rose by Double Digits at the End of 2016

Wed Mar 8, 2017

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In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.

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Are These SEO Myths Fooling Your Clients?

Wed Jul 15, 2015

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It’s time to set your digital clients straight when it comes to SEO and Google.

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New Video! Local Franchises, Psychology of Sales

Wed Jun 3, 2015

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The June 2015 edition of Media Sales Monthly looks at the BIA/Kesley analysis of local franchises, mobile websites and search, and the psychological impact on sales.

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Are Your Clients Prepared for ‘Mobilegeddon’?

Tue Apr 21, 2015

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Today’s the day. In case you missed it, Google puts its new algorithm in place. Going forward, everything your client does in terms of websites, blogs and other digital content will be subject to Google’s new search rules.

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How to Outrun Google, Facebook in the SMB Local Ad Market

Tue Mar 31, 2015

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Earlier this month, our State of Media Sales white paper reported on the top challenges your bosses identified for this year. 32% believe winning ad money from local businesses is getting increasingly difficult because Google and Facebook are crowding the marketplace. How can you compete with these tech heavy companies?

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Best of 2014: Google is Training Your Media Salespeople

Mon Dec 29, 2014

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Many local media companies are participating in Google’s partnership program. At the Borrell Local Online Advertising Conference, Christine Merritt from Google explained how their TDMA program trains AEs and sales managers on how to sell digital products.

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