Tag Archives: Internet advertising

Pre-Roll, Mid-Roll, or Out-Streamed: Which is the King of Video Ads?

Wed May 24, 2017

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If your clients are going to use this advertising medium, they need to know which format internet users find the least intrusive and interruptive.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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U.S. Ad Spending Forecast: Spending to Rise…Slowly

Wed Apr 13, 2011

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The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to […]

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Location is EVERYTHING, Even for Banner Ads

Fri Sep 25, 2009

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I was reading a column (online, of course) about online banner ads that really struck a chord with me, as it should with you. The columnist, Razorfish’s Matt Greitzer, fell in love with a banner ad for Howe Caverns because it accomplished precisely what a banner ad sets out to do. Upon seeing and connecting […]

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