Tag Archives: Internet

Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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What Do Consumers Consider Necessities?

Wed Nov 23, 2011

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Americans increasingly consider connectivity a need versus a want, with spending on ‘computer information services’ and cell phone services seeing strong growth over the past several years, despite stagnant incomes. As newer products and services become ‘necessities,’ spending on other products and services suffers.

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Internet Radio to Migrate to Ad-Supported Model

Fri Nov 18, 2011

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U.S. consumers are making Internet radio a bigger part of their listening experience. Research indicates that about 22% of radio listeners now spend at least part of their weekly time tuned to online stations. They are largely appreciative of the ad-free or ad-limited environment but all that is about to change.

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TV, Newspaper Top Sources for Local Information

Wed Sep 28, 2011

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New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.

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Internet Radio Usage on the Rise, Increases Response Rates with Broadcast

Fri Apr 15, 2011

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Usage of Internet radio is on the rise, and new research shows strong response rates to both Internet-only radio campaigns and combination Internet and broadcast campaigns.

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New Study: Ad Market Up for 2010

Wed Sep 22, 2010

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A new study from SNL Kagan says advertising is “on the road to recovery,” predicting the total market up 2.8 percent to $210.5 billion in 2010. By media, the study forecasts increases for mobile, broadcast TV and Internet.

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Coupons Make a Comeback

Fri Apr 16, 2010

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Coupons went out of style a few years ago, reaching a peak of 4.6 billion redemptions way back in 1999. Coupon use sank to 2.6 billion from 2006-08, but then the recession hit, and coupons became cool again. Coupon redemption was up 27 percent in 2009 to about 3.3 billion, according to NCH Marketing.

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Wow Prospects With Your Web Site

Wed Jul 15, 2009

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The recession is causing many companies to take a step back and reevaluate how they run things, including their Web sites.

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