Tag Archives: Marketing

Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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Interactive Email: How to Increase Unique Clicks by 18.3%

Wed Apr 12, 2017

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Are your clients not getting the click ratio they continue to hope for on their email marketing campaigns? Fear not, there is a growing alternative to dull traditional emails!

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Do Your Clients Know The Legalities of Email Marketing?

Thu Mar 24, 2016

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There’s more to successful email campaigns than writing a witty subject line or getting recipients to open. If your clients use email to market themselves, you may want to ask if they are familiar with the CAN-SPAM Act.

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What’s the Difference Between Sales and Marketing?

Fri Feb 19, 2016

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Where does marketing end and sales begin? It doesn’t matter what you’re selling, it’s a question many managers wrestle with. It’s also one of the biggest obstacles to getting your sales and marketing efforts in alignment.

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Email Marketing Rules to Boost Engagement

Tue Aug 5, 2014

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Average email open rates are at an all-time high, but click-through and click-to-open rates are at historic lows. During the first quarter of 2014, average open rate across all industries was 32.9%, a 6% increase over first quarter 2013

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Text Messaging: Marketing’s Late Bloomer

Tue Jul 29, 2014

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SMS chat may be the best way for businesses to market to consumers, as well as provide customer service. Are your clients making the most of texts? Each year, American mobile users send over 2.3 trillion text messages, yet companies have not really tapped into this opportunity.

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Emails’ Text & Graphics Influence Open Rates on Mobile Devices

Tue Jun 24, 2014

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Compelling text and graphics are the main factors that influence whether consumers open a promotional email on their mobile device, according to a study from Campaigner. Considering that mobile e-commerce sales forecasted to reach $100 billion, Campaigner’s findings can help your digital ad clients to efficiently craft a lucrative email campaign.

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Digital Sales Trends for 2015: It’s Not Too Early to Plan!

Tue May 6, 2014

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This year may not even be half over, but that doesn’t mean you can’t start planning digital marketing strategies for 2015. TopRank Blog gives readers insight into digital marketing trends expected for next year, based on evolving consumer preferences, emerging technologies, and ever-changing business models.

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News Feeds, Custom Audiences Present Major Opportunity For Facebook Marketing

Thu Mar 6, 2014

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With more than1.19 billion monthly active users, Facebook is undeniably the most popular online social network—and its popularity continues to grow. This Internet attraction has also garnered interest from marketers, thanks to its wide range of engaged users. A recent white paper by Marin Software highlights trends and opportunities for marketing on Facebook in 2014, […]

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