Tag Archives: mobile advertising

Should Auto Dealerships be Using More Desktop or Mobile?

Wed Sep 20, 2017

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As of 2016, this industry officially contributed more of its digital ad spending to mobile than desktop/laptop for the first time. However, is this the best move for auto advertisers?

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Surprise! Look at Which Demographics are Focusing on Mobile

Wed Sep 6, 2017

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We’ve all been under the impression that the younger half of the population is significantly more mobile-driven than the older generations, but that may not still be the case in the future.

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Here’s the Info You Need to Master Mobile Email Advertising

Wed Aug 2, 2017

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Nearly 50% of the entire world (3.7 billion people) uses email and 44% own a smartphone. Let’s dig deeper in how to make the most of this.

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Making the Most of Mobile: Digital Video’s Most Popular Medium

Wed Jul 19, 2017

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Mobile now makes up 56.5% of video plays, which is an increase of 2.2% from Q4 2016, but that’s not even digital video’s biggest surprise this quarter.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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streaming

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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