Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?
Tag Archives: mobile advertising
Wed Mar 15, 2017
Wed Feb 15, 2017
With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.
Wed Jan 18, 2017
AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.
Wed Jan 4, 2017
According to predictions by WPP’s GroupM and IPG’s Magna, 2017 will be the year linear TV is transcended by digital in global ad spending.
Wed Dec 14, 2016
Google’s newest algorithm, which ranks websites, penalizes sites that use mobile pop-up ads. What do pro pop-up clients do now?
Wed Nov 16, 2016
Digital advertising revenue continues to experience double-digit growth and mobile spending is leading digital ad spending.
Tue Jun 9, 2015
Video advertising is all the rage, but mobile is struggling to keep pace with other platforms. Even though mobile video ad spending will grow 70% to reach $2.62 billion this year, it is underperforming when compared to desktop video ad spending.
Thu Mar 19, 2015
E-commerce is a growing industry, but it remains a tiny piece of the pie when compared to offline spending. But, while offline spending is where most of the money is being spent, mobile has become the leader in where consumers look for information during the purchase process.
Tue Dec 16, 2014
Mobile apps present a great opportunity to connect with consumers and keep them engaged with the brand, but marketers must be careful to avoid being a “one-app wonder.”