Tag Archives: mobile advertising

Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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AdMedia Partners: Mobile Marketing to Grow Over 10% this Year

Wed Jan 18, 2017

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AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.

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Digital will Transcend Linear TV’s Ad Spend in 2017

Wed Jan 4, 2017

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According to predictions by WPP’s GroupM and IPG’s Magna, 2017 will be the year linear TV is transcended by digital in global ad spending.

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Ad Strategies to Replace Google-Opposed Mobile Pop-Ups

Wed Dec 14, 2016

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Google’s newest algorithm, which ranks websites, penalizes sites that use mobile pop-up ads. What do pro pop-up clients do now?

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Move Over, Desktop, Mobile has Arrived

Wed Nov 16, 2016

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Digital advertising revenue continues to experience double-digit growth and mobile spending is leading digital ad spending.

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