Tag Archives: mobile advertising

Here’s the Info You Need to Master Mobile Email Advertising

Wed Aug 2, 2017

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Nearly 50% of the entire world (3.7 billion people) uses email and 44% own a smartphone. Let’s dig deeper in how to make the most of this.

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Making the Most of Mobile: Digital Video’s Most Popular Medium

Wed Jul 19, 2017

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Mobile now makes up 56.5% of video plays, which is an increase of 2.2% from Q4 2016, but that’s not even digital video’s biggest surprise this quarter.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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streaming

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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AdMedia Partners: Mobile Marketing to Grow Over 10% this Year

Wed Jan 18, 2017

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AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.

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Digital will Transcend Linear TV’s Ad Spend in 2017

Wed Jan 4, 2017

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According to predictions by WPP’s GroupM and IPG’s Magna, 2017 will be the year linear TV is transcended by digital in global ad spending.

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