Tag Archives: mobile advertising

What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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TV Advertising: the Medium That Can Drive an 87% Boost in Search

Wed Feb 15, 2017

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Blog

With 87% of TV viewers also having a second-screen device within reaching distance, TV not only drives traditional traffic, but digital as well.

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AdMedia Partners: Mobile Marketing to Grow Over 10% this Year

Wed Jan 18, 2017

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mobileapps

AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.

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Digital will Transcend Linear TV’s Ad Spend in 2017

Wed Jan 4, 2017

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tabletuser

According to predictions by WPP’s GroupM and IPG’s Magna, 2017 will be the year linear TV is transcended by digital in global ad spending.

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Ad Strategies to Replace Google-Opposed Mobile Pop-Ups

Wed Dec 14, 2016

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mobilesearch

Google’s newest algorithm, which ranks websites, penalizes sites that use mobile pop-up ads. What do pro pop-up clients do now?

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Move Over, Desktop, Mobile has Arrived

Wed Nov 16, 2016

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smartphonebusinessman

Digital advertising revenue continues to experience double-digit growth and mobile spending is leading digital ad spending.

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Mobile Will Account for 47.7% of All Digital Video Spending by 2019

Tue Jun 9, 2015

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tabletshoppermale

Video advertising is all the rage, but mobile is struggling to keep pace with other platforms. Even though mobile video ad spending will grow 70% to reach $2.62 billion this year, it is underperforming when compared to desktop video ad spending.

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60% of U.S. Adults Chose Mobile Devices Over PCs During Purchase Process

Thu Mar 19, 2015

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smartphonedigitalwallet

E-commerce is a growing industry, but it remains a tiny piece of the pie when compared to offline spending. But, while offline spending is where most of the money is being spent, mobile has become the leader in where consumers look for information during the purchase process.

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Mobile Advertisers Can Avoid Being A “One-App Wonder” With These Tips

Tue Dec 16, 2014

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Consumer using mobile

Mobile apps present a great opportunity to connect with consumers and keep them engaged with the brand, but marketers must be careful to avoid being a “one-app wonder.”

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