Data from the just-published Magazine Media 360° Brand Audience Report for 2016 shows consumers continue to turn to magazine content. In fact, for the measured brands in the report, a total of 132 magazine media brands, audiences increased by over 6.4% when compared to previous year data.
Tag Archives: mobile
Wed Mar 15, 2017
Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?
Tue Feb 14, 2017
This month we learn about potential mobile + social growth in 2017, mobile app development and what NOT to say on cold calls.
Mon Jan 30, 2017
The most recent BIAKelsey Industry Watch Mobile Forecast pegs mobile ad spending at $40.175 billion for 2017. Here’s how the details break out and what your clients need to know.
Mon Nov 14, 2016
Typical retailers can anticipate a 4.7% sales increase during this year’s holiday season when compared to last year’s numbers. These folks will also be adjusting their promotional methods to protect market share.
Wed Jul 6, 2016
A new forecast from Zenith Optimedia now indicates that mobile internet advertising will be larger than the desktop market in 2017.
Tue May 17, 2016
In a post for Marketing Land, Columnist Alex LePage explains how you can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising. Share these positive strategies with your customers and prospects so they better understand digital advertising opportunities.
Thu Mar 10, 2016
RetailMeNot reports marketers are planning to spend more on advertising this year. The really interesting news is just how much they’re planning to allocated to mobile.
Thu Feb 18, 2016
The number of mobile users turning to mobile coupons is on the rise, growing 18% in 2015, signaling a major opportunity for your digital clients to boost business by offering customers mobile coupons.