Tag Archives: mobile

Making the Most of Mobile: Digital Video’s Most Popular Medium

Wed Jul 19, 2017

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Mobile now makes up 56.5% of video plays, which is an increase of 2.2% from Q4 2016, but that’s not even digital video’s biggest surprise this quarter.

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Are You Helping Clients Make the Most of Native-Social?

Thu Jul 6, 2017

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native-social

Are marketers really going to spend $40.2 billion on mobile advertising this year? BIA/Kelsey analysts think so.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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Mary Meeker: Mobile Ad Spend Has Room to Grow

Thu Jun 15, 2017

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digital

When Mary Meeker speaks, people listen. Here’s what she is saying this year about advertising and a couple of important industry verticals.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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VIDEO! Mobile Ad Growth, Successful SEO Tactics, LinkedIn for Prospecting

Tue Jun 13, 2017

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48% say relevant content creation is THE most difficult SEO tool to conquer. Start pitching your clients on your in-house EXPERTISE for tackling content creation projects.

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Make Way for Mobile Ads, the New Powerhouse of Internet Advertising

Wed May 17, 2017

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In just five years, mobile has shot up from comprising 5% of U.S. online advertising revenues to encompassing a whopping 50.52% of that same spending.

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Magazine Audiences Turning to Mobile Editions

Thu Mar 23, 2017

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magazine

Data from the just-published Magazine Media 360° Brand Audience Report for 2016 shows consumers continue to turn to magazine content. In fact, for the measured brands in the report, a total of 132 magazine media brands, audiences increased by over 6.4% when compared to previous year data.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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email

Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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