Tag Archives: mobile

MAGNA: U.S. Media Sales to Grow 3.5% in 2017

Mon Sep 25, 2017

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MAGNA has just released its fall update regarding ad spending in the U.S. The company’s analysts have slightly increased projections, going from their 3.4% estimate in June, to 3.5% this month.

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Should Auto Dealerships be Using More Desktop or Mobile?

Wed Sep 20, 2017

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As of 2016, this industry officially contributed more of its digital ad spending to mobile than desktop/laptop for the first time. However, is this the best move for auto advertisers?

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Surprise! Look at Which Demographics are Focusing on Mobile

Wed Sep 6, 2017

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We’ve all been under the impression that the younger half of the population is significantly more mobile-driven than the older generations, but that may not still be the case in the future.

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Making the Most of Mobile: Digital Video’s Most Popular Medium

Wed Jul 19, 2017

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Mobile now makes up 56.5% of video plays, which is an increase of 2.2% from Q4 2016, but that’s not even digital video’s biggest surprise this quarter.

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Are You Helping Clients Make the Most of Native-Social?

Thu Jul 6, 2017

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native-social

Are marketers really going to spend $40.2 billion on mobile advertising this year? BIA/Kelsey analysts think so.

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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Mary Meeker: Mobile Ad Spend Has Room to Grow

Thu Jun 15, 2017

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digital

When Mary Meeker speaks, people listen. Here’s what she is saying this year about advertising and a couple of important industry verticals.

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And the Most Common Piece of Consumer Technology is…!

Wed Jun 14, 2017

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What media types should your clients be advertising through and which audience groups should they target with each?

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VIDEO! Mobile Ad Growth, Successful SEO Tactics, LinkedIn for Prospecting

Tue Jun 13, 2017

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48% say relevant content creation is THE most difficult SEO tool to conquer. Start pitching your clients on your in-house EXPERTISE for tackling content creation projects.

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