Tag Archives: mobile

Magazine Audiences Turning to Mobile Editions

Thu Mar 23, 2017

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magazine

Data from the just-published Magazine Media 360° Brand Audience Report for 2016 shows consumers continue to turn to magazine content. In fact, for the measured brands in the report, a total of 132 magazine media brands, audiences increased by over 6.4% when compared to previous year data.

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What We Can Learn About Email from Industries with 50.6% Active Click Rates

Wed Mar 15, 2017

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Which industries are overcoming the odds and achieving the leading mobile click-to-open percentages?

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Video! Mobile, Mobile, Mobile … and Cold Calls!

Tue Feb 14, 2017

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This month we learn about potential mobile + social growth in 2017, mobile app development and what NOT to say on cold calls.

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Do Your Clients Have Their 2017 Mobile Ad Plans in Place?

Mon Jan 30, 2017

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The most recent BIAKelsey Industry Watch Mobile Forecast pegs mobile ad spending at $40.175 billion for 2017. Here’s how the details break out and what your clients need to know.

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25% of Retailers Boost Advertising for the Holidays

Mon Nov 14, 2016

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Typical retailers can anticipate a 4.7% sales increase during this year’s holiday season when compared to last year’s numbers. These folks will also be adjusting their promotional methods to protect market share.

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Z/O: Mobile Ad Spending to Outpace Desktop Next Year

Wed Jul 6, 2016

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A new forecast from Zenith Optimedia now indicates that mobile internet advertising will be larger than the desktop market in 2017.

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3 Ways to Show Prospects the Value of Digital Advertising

Tue May 17, 2016

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In a post for Marketing Land, Columnist Alex LePage explains how you can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising. Share these positive strategies with your customers and prospects so they better understand digital advertising opportunities.

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How to Help Your Clients Get the Most out of Mobile

Thu Mar 10, 2016

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retail

RetailMeNot reports marketers are planning to spend more on advertising this year. The really interesting news is just how much they’re planning to allocated to mobile.

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Mobile Coupon Use: The Latest Need-to-Know Insight

Thu Feb 18, 2016

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The number of mobile users turning to mobile coupons is on the rise, growing 18% in 2015, signaling a major opportunity for your digital clients to boost business by offering customers mobile coupons.

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