Tag Archives: native advertising

Native Advertising is Tops with Entertainment, Professional Services

Thu Jul 13, 2017

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entertainment

Media Radar analysts have detected a drop in programmatic advertising this year. They also note a huge jump in native ad demand and a new shift for print. Here are the details.

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AdMedia Partners: Mobile Marketing to Grow Over 10% this Year

Wed Jan 18, 2017

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AdMedia Partners surveyed advertising, marketing and media executives from around the world in an attempt to gain insight into their expectations for digital advertising in 2017.

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3 Ways to Show Prospects the Value of Digital Advertising

Tue May 17, 2016

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In a post for Marketing Land, Columnist Alex LePage explains how you can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising. Share these positive strategies with your customers and prospects so they better understand digital advertising opportunities.

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Are Your Clients Going Native with Their Display Ads?

Thu Oct 8, 2015

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Display ads are so yesterday. Or, are they? Carly Stec’s recent post on HubSpot explains how you can help your clients boost ROI on their display ad campaigns.

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Where, Oh Where Should Your In-Feed Ads Go?

Tue Aug 18, 2015

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Everyday, it seems like a new website has entered the scene, and chances are your clients will want to use it to communicate with consumers. But how do you know the type of ad that will be most effective?

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Native Ad Campaigns Driving CTRs of Over 1%

Tue Mar 10, 2015

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If you’re selling native advertising space, the latest report from Business Insider shows you’re in good company. Marketers will significantly increase their spending on native in the next several years. Can you guess which native format is generating the most revenue?

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Native Ad Spending Expected to Grow 34% in 2015

Thu Dec 4, 2014

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Are your clients familiar with native advertising? If not, it is time to educate them on the benefits native ads can give to their digital campaigns!

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Write Native Advertising in Your Native Tongue

Mon Jul 14, 2014

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To stand out from the crowd, build credibility and earn customer goodwill, you need to approach native advertising with real rigor and discipline. Branded content can be a great thing for your accounts – if done well. You can inform and persuade customers with meaningful content if you simply take a little more time and […]

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Media Companies Improving Native Advertising Services

Tue Jun 24, 2014

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More marketers see the promise of digital native advertising – the promotions that provide plenty of information and education while also influencing consumers to make a purchase. Purch, a content provider, recently commissioned a study on native advertising and predicts marketers will significantly increase their investment in this format. But, as they seek to achieve […]

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