Tag Archives: newspaper advertising

25-Year Veteran Learns about Co-op to Gain New Client

Tue Mar 7, 2017

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Deirdre Robinson

“AdMall was just the bait I needed to get this client to finally buy. The great thing is this co-op opportunity opened a closed door!”

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Market Development Director Scores New Client with AdMall Minute

Tue Jun 28, 2016

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Tina Byrd

“I had been trying to get into this [financial planning] office in our town for a long time,” Market Development Director Tina Byrd explained. “I was never able to meet with them, so I tried the email approach. I sent them one of the Opportunities [from the AdMall Minute] one morning.”

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28-Year Seller Saves Pontoon Dealer Time with Co-op

Fri Dec 11, 2015

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MelissaRiordan

Melissa Riordan, who has been selling media for 28 years, and started her career at Florida Today, wanted to bring back business from a local marine center. The small business owner sells outboard and pontoon boats, and also offers storage for the snowbirds’ boats, but he had not advertised in at least five years.

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AE Closes Seasonal Client/100% Share Shift; Consultant Does Legwork to Land New Business

Fri Jun 19, 2015

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Doug-SSA-Still

The 1st Quarter 2015 Sell Smarter! Awards video puts the spotlight on two media salespeople who increased revenue for their media companies by using the tools in AdMall.

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Post & Courier SAVES Luxury Car Dealer Account

Fri May 29, 2015

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Wendy Roach Sell Smarter Award Qtr 1 2015

When a luxury vehicle dealership wanted to reallocate its print advertising budget to more digital and TV, all hands were on deck at The Charleston Post & Courier. Strategic Business Development Manager Wendy Roach knew research for the luxury automotive customer segment would be crucial

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5 Points about Real Estate Advertising Readers

Mon Feb 9, 2015

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realestateagent

The search for a new home begins (or ends) with the newspaper for many people. According to the latest AudienceSCAN report, 18.4% of U.S. adults said their LOCAL newspaper (including its website, mobile app and social media) is the MOST beneficial to them because it is the most helpful when shopping for a new home.

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5 Tips on Home, Garden News Readers

Mon Jan 26, 2015

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GardenCenters_Nurseries

They love gettin’ their hands dirty. They’re sharpening shears and wielding picks with glints in their eyes. They’re lying in wait, patiently biding their time, for the first rays of sunlight to break through the gray morning fog. That’s when they’ll make their move.

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5 Facts on Local Newspaper Readers

Mon Dec 1, 2014

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newspaperreader

Everyone likes to see someone they know in the newspaper, right? That’s probably why, according to the latest AudienceSCAN report, 49.3% of U.S. adults enjoy reading their local daily or Sunday newspaper in print, online or on a touchscreen tablet.

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5 Facts About Sports Section Readers

Mon Nov 10, 2014

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SportsSectionReaders

Ever wonder what your co-workers are reading when they head to the can, newspaper in hand? Wonder no more, bathroom stalkers! According to the latest AudienceSCAN report, 25.7% of U.S. adults say the sports section is their favorite part of the newspaper (in the print version and/or on the newspaper’s website).

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