Tag Archives: online advertising

They Call this 25-Year Veteran Seller ‘AdMall Queen’ for a Reason

Tue Sep 12, 2017

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Comcast Spotlight Account Executive Lisa Stutzman had two credit unions in her account pipeline she wanted to grow. Each institution had 3 locations in the Jackson, MS market. One specifically wanted to position its branches as better alternatives to traditional banking.

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65% of Marketers Exceeding Revenue Goals Emphasize Content Creation

Fri Sep 8, 2017

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content

How many new customers are your clients getting from their websites each month? As we get closer to the end of the year, marketers are looking for any edge they can use to increase sales.

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What to Advertise to the Omnishopper, Online and In-Store

Wed Apr 5, 2017

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Which products are the best to advertise online versus in the brick and mortar store?

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Holiday Hints: 2 Tips to Optimize Online Ads

Tue Oct 20, 2015

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Your client’s entire year (and business) can be made or broken by their success in driving sales during the holiday season. And online advertising can be the key to success.

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Convert the Skeptics: 4 Reasons Digital Advertising Works

Thu Jan 15, 2015

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Breaking news: Digital advertising works for brand marketers! Ok, you probably already knew this, but I’m sure you have a few clients that hesitate when it comes to digital advertising. So how can you convince them to take the plunge?

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Listen Up for the Key to Socially Targeted Ads

Wed May 22, 2013

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Marketers hoping to capitalize on the vast amounts of data consumers post publicly online are increasingly wanting to use social media to inform their online targeting efforts. Are you helping your marketers accomplish this? Socially targeted ads are relevant and contextual, and they’re able to carry over from mobile to desktop. Much of targeting this […]

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What Local Advertisers Want from Digital Ads

Wed Feb 27, 2013

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The 2013 Small Business Marketing Forecast study finds that most local advertisers choose online and mobile advertising to reach a NEW audience. The survey asked SMBs that spend at least $1000 annually on advertising what factor was most important to them when using online and mobile channels. And the fact that these channels can deliver […]

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Simple Math: Make Measuring Easy for Your Clients

Wed Mar 7, 2012

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Not everyone clicks on display ads. But that doesn’t mean that someone didn’t just turn around and do a Google search for that advertiser, right? In fact, research shows that online advertising is effective even with low click-through rates. ComScore maintains that the primary value of online ads is the exposure itself and not necessarily […]

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Google Going After More of Your Local Ad Budgets

Wed Jan 11, 2012

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Don’t ignore that shadow you think you see trailing you when you’re calling on your Main Street prospects. And those footsteps you keep telling yourself aren’t really there – yup, you are really hearing them. You’re not crazy. It’s not just your imagination. It’s the Google Overlords encroaching on your territory. That’s right. Watch your […]

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