Tag Archives: online display ads

Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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Do Your Clients’ Online Display Ads Need an Upfront Upgrade

Thu Mar 31, 2016

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educational

Cleverness in advertising doesn’t always translate into making the right impression on consumers. The findings of a new study by Michel Wedel at the Robert H. Smith School of Business, at the University of Maryland, show what to avoid when creating online ads.

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