Tag Archives: online video

How Online Video Advertising Will Flourish in the Next 3 Years

Wed Aug 9, 2017

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Online video advertising spend is predicted to shoot from $22.2 billion in 2017 to $38.7 billion in 2019!

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Mobile: Fast-Paced Advertising for Fast-Paced Consumers

Wed Jun 21, 2017

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Have you ever stopped to think about why smartphones are so popular? It’s likely because it gives us the freedom that other forms of entertainment don’t.

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Peek Into Young Adults’ Video Viewing Habits

Wed Mar 16, 2016

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Are your digital clients clamoring to reach young adults? If so, they need to check out the latest Acumen Report by Defy Media that sheds light on the digital video preferences of Generation Z and millennials.

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Your Top Clients Spend 36% of Their Ad Budgets on Digital Formats

Tue Aug 18, 2015

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educational

Do you want to know which of your local clients have the biggest advertising budgets? The latest advice from BIA/Kelsey is to pay attention to the digital video advertisers in your market and go after their ad budgets.

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Posting Videos to Twitter? Include These 5 Elements

Tue Jan 13, 2015

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Video is now considered a vital part of a social marketing strategy, and Twitter is just one of the many networks that allow users to interject video into the otherwise streaming feed of text.

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SMBs Show Appetite for Local Online Video

Mon Dec 8, 2014

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Late last week, Nielsen came out with new numbers about the audience for online video and its impact on TV viewing. These numbers make it imperative that media companies investigate offering digital video services to their clients in the way described by executives in the Video Goes Local session at the recent BIA/Kelsey Leading in […]

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How Much TV Ad Money Will Your Clients Move to Online Video?

Thu Oct 9, 2014

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When a guy who’s in charge of $54 billion in advertising media placement speaks, marketers and media publishing companies might want to listen. In this case, it’s Daryl Simm, CEO of Omnicom Group. Simm talked recently with Suzanne Vranica at the Wall Street Journal about what his company is advising clients to do these days.

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TV Ad Market Dwarfs Online Video, For Now

Wed Jun 18, 2014

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TV

The marketplace noise about digital advertising threatens to crowd out what’s happening with traditional formats. While it’s true that some digital formats are growing quickly, TV advertising is holding its own. eMarketer has found that the TV ad market continues to grow and will dominate over digital video through at least 2018.

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Marketers Balance TV and Online Ad Money to Reach Younger Men

Tue May 27, 2014

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For marketers, it’s ad campaign results that matter. The media mix? Not so much. You’re probably hearing about this from your clients. For decades, TV has been a go-to format for marketers. But YuMe points out that as younger consumers turn to a variety of sources for video entertainment, advertisers must have a presence in […]

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