Tag Archives: +Out-of-Home

Advertising Basics You Need to Know for the 2017-2018 TV Season

Wed Oct 11, 2017

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Here’s what your TV advertising clients need to know as you head into the new 2017-2018 television season.

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Out-of-Home TV Viewing Provides Boost to Advertisers

Wed Aug 16, 2017

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We tend to view traditional TV viewing as an activity that takes place inside someone’s home. However, TV advertisers can’t overlook out-of-home viewings that occur in a variety of crowded public places.

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Out-of-Home Media Grew Over 3% in 2016

Thu Apr 27, 2017

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The Outdoor Advertising Association of America recently reported the final industry spending for 2016, which amounted to a 3.1% increase over the previous year.

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Borrell: 63% of Out of Home Advertising is Local

Thu Jun 23, 2016

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Other than online advertising, out of home ad spending is the one format that has grown consistently over the past few years and is projected to continue growing steadily over the next 5 years according to Borrell Associates.

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Out-of-Home Ads Best for Reaching Mobile Consumers Near Purchase

Wed Jun 3, 2015

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The need for drivers to watch the road is good news for the out-of-home (OOH) ad industry. The latest study from the Outdoor Advertising Association of American (OAAA) reveals that OOH ads influence consumers at key moments such as when they are about to engage in a mobile search or purchase.

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Out of Home Advertising Up 1.5% in Third Quarter 2014

Thu Dec 18, 2014

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OOH advertising revenue rose 1.5 percent in the third quarter of 2014 compared to the previous year, accounting for $1.64 billion, based on figures released by OAAA. The revenue increase marks the industry’s 18th consecutive quarter of growth.

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Tech Companies Bump Up Their Out-of-Home Media Use

Wed Nov 26, 2014

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If you’re selling out-of-home media space, you probably have a list of the usual go-to clients – local realtors, auto dealerships, and banks. But, have you considered pitching your space to tech companies?

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Which traditional formats will consumers spend more time with?

Thu Sep 25, 2014

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Consumers are devoting more of their media time to digital formats. Likewise, advertisers are scrambling to shift their ad dollars into the formats that consumers actually look at, but the news is not all bad for traditional media.

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Out-of-Home Ad Spending Maintains Strong Growth

Wed Jun 18, 2014

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Marketers continue to look for ways to reach consumers and this includes buying out-of-home media to attract attention when shoppers are riding the subway and walking through the airport. The OAAA reports that marketer spending on the format increased 1% in the first quarter of 2014. Despite marketing interest in digital advertising, OOH captured 5% […]

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