Tag Archives: paid search

Which Direct Marketing Medium Gives the Most Bang for Its Buck?

Wed Jul 12, 2017

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While it’s good for your clients to spread out their direct advertising, you want to be able to help them reach good ROIs. So, which media is working for direct marketers?

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Paid Search Spend Rose by Double Digits at the End of 2016

Wed Mar 8, 2017

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In the last quarter of 2016, search advertising spend rose by double digit percentages in the categories of overall spending, clicks and impressions.

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Facebook Leads Digital Marketing Spend for Retailers

Tue Oct 11, 2016

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Paid search and email marketing lead retailers’ lists of effective customer acquisition channels, however, social media and mobile marketing are gaining traction and budgets. That’s according to the annual State of Retailing Online 2016: Marketing and Merchandising report.

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And $32.17 billion goes to…Digital Display!

Tue Jan 12, 2016

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If you have digital ad space to sell, make sure you feature it in your sales presentation! Because in 2016, digital display ad spending will surpass digital search for the first time, accounting for 47.9% of digital spending!

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Mobile to Account for 50% of Search Ad Spending in 2015

Tue Feb 3, 2015

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Businesses are likely to spend over $25 billion in search marketing in 2015 according to eMarketer. Mobile search is poised to grow and so will your sales if you’re offering mobile search marketing services.

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Paid Search Spending up 26% in Q3 2014

Wed Oct 22, 2014

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search

If you’re selling digital services in the paid search sector, you might want to check out the Q3 2014 RKG Digital Marketing Report. The company regularly releases its findings on digital marketing activity in paid search, SEO, social media and display advertising.

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Which Search Terms Should Your Clients Be Paying For?

Thu Sep 11, 2014

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search

Should your clients pay extra for popular search terms in order to drive their listings higher on search engine results pages or should they opt for unusual terms? Several university researchers looked at this issue and published their results in the Journal of Marketing Research.

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Mobile to Drive 42% of Paid Search Clicks by Year-end

Wed Jul 16, 2014

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search

Marin has released its annual Mobile Search Advertising Around the Globe Report and notes that conversion rates are increasing on tablets and smartphones. While the cost per click (CPC) on mobile devices has long been less expensive than for desktop computers, the gap is closing. In addition, Marin’s analysts predict that 50% of paid search […]

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Deep Linking Becomes Part of Auto Dealer Search Strategy

Wed Feb 19, 2014

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In the past few years, auto dealers have been shifting more of their digital marketing budgets to paid search. For many, this investment has paid off as consumers turn to their PCs, tablets and smartphones to shop for their next vehicle. LotLinx, a new search marketing service provider, thinks dealers could do even better by […]

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